Brandwave

How popular isAction Personnel in search?

In August 2026, there were an estimated 260 branded searches for Action Personnel in New Zealand which is down 21.2% over the last 11 months. Action Personnel holds 1.4% estimated Share of Search among New Zealand new plymouth recruitment agencies and is ranked 4th of 7 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff55.6%
  2. Adecco36.2%
  3. NZ Labour Hire5.7%
  4. Action Personnel1.4%
  5. Naki Labour Hire0.61%
  6. Recruitment 3600.39%
  7. Easy Jobs0%
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Which new plymouth recruitment agencies compete with Action Personnel?

Action Personnel against new plymouth recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, NZ Labour Hire, Action Personnel. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoNZ Labour HireAction PersonnelNaki Labour HireRecruitment 360Easy Jobs
Oct 202560.1%32.1%5.4%1.7%0.45%0.2%0.05%
Nov 202559.7%32.6%5.4%1.5%0.51%0.2%0.05%
Dec 202558.7%34.4%4.9%1.4%0.32%0.19%0.06%
Jan 202657.1%34.5%5.3%2%0.79%0.25%0.05%
Feb 202659.4%32.8%5.5%1.3%0.66%0.2%0.05%
Mar 202655.1%36.8%5%1.7%1.1%0.38%0%
Apr 202655%36%6%1.8%0.84%0.34%0.06%
May 202656.2%33.2%7.8%1.6%0.81%0.33%0.05%
Jun 202656.7%33.2%7.7%1.5%0.62%0.24%0.05%
Jul 202655%37.3%5.5%1.3%0.43%0.32%0.05%
Aug 202655.6%36.2%5.7%1.4%0.61%0.39%0%
Sep 2026———————

  1. 1.OneStaff

    55.6%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.6 points

  2. 2.Adecco

    36.2%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points

  3. 3.NZ Labour Hire

    5.7%

    held 3rd · 1K estimated branded searches · +0.97% vs prior month · +0.2 points

  4. 4.Action Personnel

    1.4%

    held 4th · 260 estimated branded searches · +4% vs prior month · +0.1 points

  5. 5.Naki Labour Hire

    0.61%

    held 5th · 110 estimated branded searches · +37.5% vs prior month · +0.2 points

  6. 6.Recruitment 360

    0.39%

    held 6th · 70 estimated branded searches · +16.7% vs prior month · +0.1 points

  7. 7.Easy Jobs

    0%

    held 7th · 0 estimated branded searches · -100% vs prior month · -0.1 points

Compare search popularity between Action Personnel and its closest rivals

How has branded search demand for Action Personnel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Action Personnel in New Zealand fell from 330 to 260.
  • Across the 11 months ending August 2026, Action Personnel’s estimated Share of Search among new plymouth recruitment agencies in New Zealand held steady, from 1.7% to 1.4%.

How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 55% to 55.6%.

  2. In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%.

  3. Estimated monthly branded searches for Recruitment 360 in New Zealand rose 75% over 11 measured months, from 40 to 70 in August 2026.

  4. Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  5. Estimated monthly branded searches for Easy Jobs in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

  6. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

Which palmerston north recruitment agencies compete with Action Personnel?

Action Personnel against palmerston north recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, Coverstaff, ALH, PN Personnel, Drake, Action Personnel. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoCoverstaffALHPN PersonnelDrakeAction Personnel
Oct 202542.1%22.5%18%10%3.5%2.6%1.2%
Nov 202541.9%22.9%19.7%8.5%3.6%2.5%1.1%
Dec 202542.8%25.1%17.2%8.3%3.1%2.4%1%
Jan 202639.8%24%19.2%9.8%2.9%3%1.4%
Feb 202641.4%22.8%19.6%9.7%3%2.6%0.92%
Mar 202638%25.3%19.8%10.4%2.7%2.6%1.1%
Apr 202637.9%24.8%19.5%9.9%3.9%2.6%1.3%
May 202641.4%24.4%17.4%10.3%2.9%2.3%1.2%
Jun 202642.1%24.6%17.9%9.1%2.9%2.3%1.1%
Jul 202634.3%23.3%17%19.7%2.8%2.1%0.84%
Aug 202634.9%22.7%19.3%15.4%4.2%2.6%0.9%
Sep 2026———————

  1. 1.OneStaff

    34.9%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.6 points

  2. 2.Adecco

    22.7%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -0.6 points

  3. 3.Coverstaff

    19.3%

    moved from 4th to 3rd · 5.6K estimated branded searches · +10.1% vs prior month · +2.4 points

  4. 4.ALH

    15.4%

    moved from 3rd to 4th · 4.5K estimated branded searches · -24.1% vs prior month · -4.2 points

  5. 5.PN Personnel

    4.2%

    held 5th · 1.2K estimated branded searches · +43.5% vs prior month · +1.4 points

  6. 6.Drake

    2.6%

    held 6th · 740 estimated branded searches · +17.5% vs prior month · +0.5 points

  7. 7.Action Personnel

    0.9%

    held 7th · 260 estimated branded searches · +4% vs prior month · +0.1 points

Compare search popularity between Action Personnel and its closest rivals

How has branded search demand for Action Personnel changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?

  1. In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 19.3%.

  2. In August 2026, PN Personnel gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 2.8% to 4.2%.

  3. In August 2026, OneStaff gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 34.3% to 34.9%.

  4. In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.7% to 15.4%.

  5. In August 2026, Adecco lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 23.3% to 22.7%.

  6. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

How is Action Personnel measured?

Brandwave collects information about searches that people make online using Action Personnel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • action personnel
  • action personnel palmerston north
  • actionpersonnel

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