Brandwave

How popular isAdecco?

In September 2026, people searched for Adecco by name about 3,580 times in New Zealand, about the same as the previous year. These searches made up 20% of all New Zealand Palmerston North recruitment agency searches, placing Adecco third out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Palmerston North recruitment agencies, Adecco appeared in two of the four answers and was the joint fourth most recommended of the seven.

Search and AI answers in September 2026

Adecco is the third most searched of 7 competitors and the joint fourth most recommended in AI answers.

  1. PN PersonnelShare of searches 24.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 23.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. AdeccoShare of searches 20%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. CoverstaffShare of searches 16.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. ALHShare of searches 7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adecco was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Adecco is the joint fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PN Personnel1st
  2. Action Personnel2nd
  3. OneStaff3rd
  4. Adecco4th
  5. Drake4th
  6. Coverstaff–
  7. ALH–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PN Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OneStaff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Action Personnel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Drake2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Coverstaff1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Palmerston North recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North recruitment agencies compete with Adecco?

Adecco against Palmerston North recruitment agencies in New Zealand, by month

Share of searches by month for PN Personnel, OneStaff, Adecco, Coverstaff, ALH, Action Personnel, Drake. The figures are in the table below the chart.

View monthly share of searches table
MonthPN PersonnelOneStaffAdeccoCoverstaffALHAction PersonnelDrake
Oct 202518%29.3%20.7%13.3%6.7%6%6%
Nov 202520.9%30.9%17.3%14.4%5%6.5%5%
Dec 202520%36.8%11.6%11.6%5.3%7.4%7.4%
Jan 202616.8%31.5%17.5%18.2%4.9%7.7%3.5%
Feb 202619.1%33.6%14.5%17.6%3.8%6.9%4.6%
Mar 202618.9%32.1%13.8%15.7%5.7%8.8%5%
Apr 202624.7%24.7%15.1%18.5%5.5%7.5%4.1%
May 202622%26%18.1%15%6.3%8.7%3.9%
Jun 202620.7%24.4%20.7%20%4.4%6.7%3%
Jul 202624.5%22.4%21.1%17%4.8%6.1%4.1%
Aug 202625.8%22.6%17%18.2%6.3%6.9%3.1%
Sep 202624.3%23.5%20%16.5%7%4.3%4.3%

  1. 1.PN Personnel

    24.3%

    Held 1st. 280 estimated branded searches, -31.7% vs prior month. Share -1.4 points.

  2. 2.OneStaff

    23.5%

    Held 2nd. 270 estimated branded searches, -25% vs prior month. Share +0.8 points.

  3. 3.Adecco

    20%

    Moved from 4th to 3rd. 230 estimated branded searches, -14.8% vs prior month. Share +3 points.

  4. 4.Coverstaff

    16.5%

    Moved from 3rd to 4th. 190 estimated branded searches, -34.5% vs prior month. Share -1.7 points.

  5. 5.ALH

    7%

    Moved from 6th to 5th. 80 estimated branded searches, -20% vs prior month. Share +0.7 points.

  6. 6.Action Personnel

    4.3%

    Moved from 5th to 6th. 50 estimated branded searches, -54.5% vs prior month. Share -2.6 points.

  7. 7.Drake

    4.3%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share +1.2 points.

Compare popularity between Adecco and its closest rivals

Every comparison with Adecco

22 comparisons

How has branded search demand for Adecco changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adecco in New Zealand held steady, from 3.7K to 3.6K.
  • Across the 12 months ending September 2026, Adecco’s share of searches among Palmerston North recruitment agencies in New Zealand decreased from 20.7% to 20%.
  • Across the 12 months ending September 2026, Adecco’s share of searches among Palmerston North recruitment agencies in New Zealand peaked at 21.1% in July 2026 and was lowest at 11.6% in December 2025.
  • Across the 12 months ending September 2026, Adecco fell from 2nd to 3rd among Palmerston North recruitment agencies in New Zealand.

How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026?

6 changes

  1. In September 2026, Adecco overtook Coverstaff to rank 3rd among Palmerston North recruitment agencies in New Zealand, with 20% of the searches.

  2. In September 2026, ALH overtook Action Personnel to rank 5th among Palmerston North recruitment agencies in New Zealand, with 7% of the searches.

  3. In September 2026, Drake gained share of searches among Palmerston North recruitment agencies in New Zealand, from 3.1% to 4.3%.

  4. In September 2026, OneStaff gained share of searches among Palmerston North recruitment agencies in New Zealand, from 22.6% to 23.5%.

  5. In September 2026, Action Personnel lost share of searches among Palmerston North recruitment agencies in New Zealand, from 6.9% to 4.3%.

  6. In September 2026, Coverstaff lost share of searches among Palmerston North recruitment agencies in New Zealand, from 18.2% to 16.5%.

How are Adecco’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Adecco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adecco
  • adecco accounting
  • adecco dunedin
  • adecco employment services
  • adecco hastings
  • adecco jobs
  • adecco labour hire
  • adecco marketing
  • adecco marketing jobs
  • adecco nelson
  • adecco palmerston north
  • adecco personnel ltd
  • adecco property management
  • adecco recruitment
  • adecco temp agency
  • adecco wanganui
  • adecco whangarei
  • adecco work agency
  • staffing adecco
  • the adecco

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How the Brand Demand Index is measured

Where does Adecco compete?

Adecco is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies4th of 1310%Show ranking
Dunedin recruitment agencies4th of 917.9%Show ranking
Palmerston North recruitment agencies3rd of 720%Shown above
Hastings recruitment agencies2nd of 817.6%Show ranking
New Plymouth recruitment agencies2nd of 1021.4%Show ranking
Nelson recruitment agencies2nd of 717.6%Show ranking
Whanganui recruitment agencies4th of 58.8%Show ranking
Whangarei recruitment agencies1st of 537%Show ranking
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