Brandwave

How popular isAdecco?

In September 2026, people searched for Adecco by name about 3,580 times in New Zealand, about the same as the previous year. These searches made up 37% of all New Zealand whangarei recruitment agency searches, placing Adecco first out of five agencies. When we asked both ChatGPT and Google AI Overviews about whangarei recruitment agencies, Adecco appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Adecco is the most searched of 5 competitors and the second most recommended in AI answers.

  1. AdeccoShare of searches 37%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. AWFShare of searches 25.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Direction RecruitmentShare of searches 22.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Dynamic PersonnelShare of searches 11.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Peak RecruitmentShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top whangarei recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adecco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adecco is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dynamic Personnel1st
  2. Adecco2nd
  3. Direction Recruitment3rd
  4. AWF4th
  5. Peak Recruitment5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Direction Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWF3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamic Personnel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei recruitment agencies compete with Adecco?

Adecco against whangarei recruitment agencies in New Zealand, by month

Share of searches by month for Adecco, AWF, Direction Recruitment, Dynamic Personnel, Peak Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAdeccoAWFDirection RecruitmentDynamic PersonnelPeak Recruitment
Oct 202528.1%34.4%25%12.5%0%
Nov 202520%31.4%31.4%17.1%0%
Dec 202538.5%34.6%19.2%7.7%0%
Jan 202637.1%25.7%25.7%8.6%2.9%
Feb 202640%25.7%20%11.4%2.9%
Mar 202629%35.5%22.6%12.9%0%
Apr 202623.1%34.6%34.6%7.7%0%
May 202635.5%29%25.8%9.7%0%
Jun 202638.2%26.5%23.5%11.8%0%
Jul 202636.7%23.3%20%16.7%3.3%
Aug 202632.1%32.1%21.4%10.7%3.6%
Sep 202637%25.9%22.2%11.1%3.7%

  1. 1.Adecco

    37%

    Held 1st. 100 estimated branded searches, +11.1% vs prior month. Share +4.9 points.

  2. 2.AWF

    25.9%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -6.2 points.

  3. 3.Direction Recruitment

    22.2%

    Held 3rd. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Dynamic Personnel

    11.1%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Peak Recruitment

    3.7%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Adecco and its closest rivals

Every comparison with Adecco

22 comparisons

How has branded search demand for Adecco changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adecco in New Zealand held steady, from 3.7K to 3.6K.
  • Across the 12 months ending September 2026, Adecco’s share of searches among whangarei recruitment agencies in New Zealand increased from 28.1% to 37%.
  • Across the 12 months ending September 2026, Adecco’s share of searches among whangarei recruitment agencies in New Zealand peaked at 40% in February 2026 and was lowest at 20% in November 2025.
  • Across the 12 months ending September 2026, Adecco rose from 2nd to 1st among whangarei recruitment agencies in New Zealand.

How did search popularity change for New Zealand whangarei recruitment agencies in September 2026?

5 changes

  1. In September 2026, Adecco gained share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 37%.

  2. In September 2026, Direction Recruitment gained share of searches among whangarei recruitment agencies in New Zealand, from 21.4% to 22.2%.

  3. In September 2026, AWF lost share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 25.9%.

  4. Peak Recruitment’s share of searches among whangarei recruitment agencies in New Zealand has gained ground for 3 months in a row, from 0% to 3.7% in September 2026.

  5. Estimated monthly branded searches for Dynamic Personnel in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Adecco’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Adecco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adecco
  • adecco accounting
  • adecco dunedin
  • adecco employment services
  • adecco hastings
  • adecco jobs
  • adecco labour hire
  • adecco marketing
  • adecco marketing jobs
  • adecco nelson
  • adecco palmerston north
  • adecco personnel ltd
  • adecco property management
  • adecco recruitment
  • adecco temp agency
  • adecco wanganui
  • adecco whangarei
  • adecco work agency
  • staffing adecco
  • the adecco

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How the Brand Demand Index is measured

Where does Adecco compete?

Adecco is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies4th of 1310%Show ranking
Dunedin recruitment agencies4th of 917.9%Show ranking
Palmerston North recruitment agencies3rd of 720%Show ranking
Hastings recruitment agencies2nd of 817.6%Show ranking
New Plymouth recruitment agencies2nd of 1021.4%Show ranking
Nelson recruitment agencies2nd of 717.6%Show ranking
Whanganui recruitment agencies4th of 58.8%Show ranking
Whangarei recruitment agencies1st of 537%Shown above
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