Brandwave

How popular isPeak Recruitment?

In September 2026, people searched for Peak Recruitment by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 3.7% of all New Zealand whangarei recruitment agency searches, placing Peak Recruitment fifth out of five agencies. When we asked both ChatGPT and Google AI Overviews about whangarei recruitment agencies, Peak Recruitment appeared in two of the four answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Peak Recruitment is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. AdeccoShare of searches 37%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. AWFShare of searches 25.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Direction RecruitmentShare of searches 22.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Dynamic PersonnelShare of searches 11.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Peak RecruitmentShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top whangarei recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Peak Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Peak Recruitment is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dynamic Personnel1st
  2. Adecco2nd
  3. Direction Recruitment3rd
  4. AWF4th
  5. Peak Recruitment5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Direction Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWF3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamic Personnel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei recruitment agencies compete with Peak Recruitment?

Peak Recruitment against whangarei recruitment agencies in New Zealand, by month

Share of searches by month for Adecco, AWF, Direction Recruitment, Dynamic Personnel, Peak Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAdeccoAWFDirection RecruitmentDynamic PersonnelPeak Recruitment
Oct 202528.1%34.4%25%12.5%0%
Nov 202520%31.4%31.4%17.1%0%
Dec 202538.5%34.6%19.2%7.7%0%
Jan 202637.1%25.7%25.7%8.6%2.9%
Feb 202640%25.7%20%11.4%2.9%
Mar 202629%35.5%22.6%12.9%0%
Apr 202623.1%34.6%34.6%7.7%0%
May 202635.5%29%25.8%9.7%0%
Jun 202638.2%26.5%23.5%11.8%0%
Jul 202636.7%23.3%20%16.7%3.3%
Aug 202632.1%32.1%21.4%10.7%3.6%
Sep 202637%25.9%22.2%11.1%3.7%

  1. 1.Adecco

    37%

    Held 1st. 100 estimated branded searches, +11.1% vs prior month. Share +4.9 points.

  2. 2.AWF

    25.9%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -6.2 points.

  3. 3.Direction Recruitment

    22.2%

    Held 3rd. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Dynamic Personnel

    11.1%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Peak Recruitment

    3.7%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Peak Recruitment and its closest rivals

How has branded search demand for Peak Recruitment changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peak Recruitment in New Zealand rose from 20 to 30.
  • Across the 12 months ending September 2026, Peak Recruitment’s share of searches among whangarei recruitment agencies in New Zealand increased from 0% to 3.7%.

How did search popularity change for New Zealand whangarei recruitment agencies in September 2026?

5 changes

  1. In September 2026, Adecco gained share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 37%.

  2. In September 2026, Direction Recruitment gained share of searches among whangarei recruitment agencies in New Zealand, from 21.4% to 22.2%.

  3. In September 2026, AWF lost share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 25.9%.

  4. Peak Recruitment’s share of searches among whangarei recruitment agencies in New Zealand has gained ground for 3 months in a row, from 0% to 3.7% in September 2026.

  5. Estimated monthly branded searches for Dynamic Personnel in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Peak Recruitment’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Peak Recruitment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peak recruitment

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How the Brand Demand Index is measured

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