Brandwave

How popular isDynamic Personnel?

In September 2026, people searched for Dynamic Personnel by name about 220 times in New Zealand, a 22.2% increase from the previous year. These searches made up 11.1% of all New Zealand whangarei recruitment agency searches, placing Dynamic Personnel fourth out of five agencies. When we asked both ChatGPT and Google AI Overviews about whangarei recruitment agencies, Dynamic Personnel appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Dynamic Personnel is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. AdeccoShare of searches 37%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. AWFShare of searches 25.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Direction RecruitmentShare of searches 22.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Dynamic PersonnelShare of searches 11.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Peak RecruitmentShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top whangarei recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dynamic Personnel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dynamic Personnel is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dynamic Personnel1st
  2. Adecco2nd
  3. Direction Recruitment3rd
  4. AWF4th
  5. Peak Recruitment5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Direction Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWF3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamic Personnel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei recruitment agencies compete with Dynamic Personnel?

Dynamic Personnel against whangarei recruitment agencies in New Zealand, by month

Share of searches by month for Adecco, AWF, Direction Recruitment, Dynamic Personnel, Peak Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAdeccoAWFDirection RecruitmentDynamic PersonnelPeak Recruitment
Oct 202528.1%34.4%25%12.5%0%
Nov 202520%31.4%31.4%17.1%0%
Dec 202538.5%34.6%19.2%7.7%0%
Jan 202637.1%25.7%25.7%8.6%2.9%
Feb 202640%25.7%20%11.4%2.9%
Mar 202629%35.5%22.6%12.9%0%
Apr 202623.1%34.6%34.6%7.7%0%
May 202635.5%29%25.8%9.7%0%
Jun 202638.2%26.5%23.5%11.8%0%
Jul 202636.7%23.3%20%16.7%3.3%
Aug 202632.1%32.1%21.4%10.7%3.6%
Sep 202637%25.9%22.2%11.1%3.7%
  1. 1.Adecco

    37%

    Held 1st. 100 estimated branded searches, +11.1% vs prior month. Share +4.9 points.

  2. 2.AWF

    25.9%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -6.2 points.

  3. Held 3rd. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Dynamic Personnel and its closest rivals

How has branded search demand for Dynamic Personnel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dynamic Personnel in New Zealand rose from 180 to 220.
  • Across the 12 months ending September 2026, Dynamic Personnel’s share of searches among whangarei recruitment agencies in New Zealand decreased from 12.5% to 11.1%.
  • Across the 12 months ending September 2026, Dynamic Personnel’s share of searches among whangarei recruitment agencies in New Zealand peaked at 17.1% in November 2025 and was lowest at 7.7% in December 2025.

How did search popularity change for New Zealand whangarei recruitment agencies in September 2026?

5 changes
  1. In September 2026, Adecco gained share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 37%.

  2. In September 2026, Direction Recruitment gained share of searches among whangarei recruitment agencies in New Zealand, from 21.4% to 22.2%.

  3. In September 2026, AWF lost share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 25.9%.

  4. Peak Recruitment’s share of searches among whangarei recruitment agencies in New Zealand has gained ground for 3 months in a row, from 0% to 3.7% in September 2026.

  5. Estimated monthly branded searches for Dynamic Personnel in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Dynamic Personnel’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Dynamic Personnel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dynamic personnel
  • dynamic personnel recruitment
  • dynamic recruitment
  • dynamic recruitment jobs
  • dynamic recruitment whangarei
  • dynamicpersonnel

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How the Brand Demand Index is measured

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