Whangarei recruitment agencies in New Zealand:Which brands are most popular in search?
In August 2026, Adecco was the most searched among whangarei recruitment agencies in New Zealand, with an estimated 120 branded searches and 57.1% estimated Share of Search within this set.
Adecco57.1%
Direction Recruitment28.6%
Dynamic Personnel14.3%
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Share of SearchLeaderboard
Compare Whangarei recruitment agencies using branded searches made in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adecco, Direction Recruitment, Dynamic Personnel. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Direction Recruitment | Dynamic Personnel |
|---|---|---|---|
| Oct 2025 | 52% | 32% | 16% |
| Nov 2025 | 37% | 40.7% | 22.2% |
| Dec 2025 | 70.8% | 20.8% | 8.3% |
| Jan 2026 | 61.3% | 29% | 9.7% |
| Feb 2026 | 65.6% | 21.9% | 12.5% |
| Mar 2026 | 52.2% | 30.4% | 17.4% |
| Apr 2026 | 50% | 40.9% | 9.1% |
| May 2026 | 62.1% | 27.6% | 10.3% |
| Jun 2026 | 60% | 26.7% | 13.3% |
| Jul 2026 | 59.3% | 22.2% | 18.5% |
| Aug 2026 | 57.1% | 28.6% | 14.3% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 120 | -25% | -2.1 points | |
| 2, held 2nd | 28.6% | 60 | 0% | +6.3 points | |
| 3, held 3rd | 14.3% | 30 | -40% | -4.2 points |
1.
Adecco57.1%
held 1st · 120 estimated branded searches · -25% vs prior month · -2.1 points
28.6%
held 2nd · 60 estimated branded searches · 0% vs prior month · +6.3 points
14.3%
held 3rd · 30 estimated branded searches · -40% vs prior month · -4.2 points
Compare search popularity between leading brands
Which brand is most popular in search among whangarei recruitment agencies in New Zealand?
3 brands
In August 2026, Adecco was the most searched among whangarei recruitment agencies in New Zealand, with an estimated 120 branded searches and 57.1% estimated Share of Search within this set. Direction Recruitment is in 2nd place, 28.6 percentage points behind at 28.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Adecco | 52% → 57.1% | 70.8%Dec 2025 | 37%Nov 2025 | 1st |
| Direction Recruitment | 32% → 28.6% | 40.9%Apr 2026 | 20.8%Dec 2025 | 2nd |
| Dynamic Personnel | 16% → 14.3% | 22.2%Nov 2025 | 8.3%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among whangarei recruitment agencies in New Zealand increased from 52% to 57.1%.
- Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand decreased from 32% to 28.6%.
- Across the 11 months ending August 2026, Dynamic Personnel’s estimated Share of Search among whangarei recruitment agencies in New Zealand decreased from 16% to 14.3%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 70.8% in December 2025 and was lowest at 37% in November 2025.
- Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 40.9% in April 2026 and was lowest at 20.8% in December 2025.
- Across the 11 months ending August 2026, Dynamic Personnel’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 22.2% in November 2025 and was lowest at 8.3% in December 2025.
How did search popularity change for New Zealand whangarei recruitment agencies in August 2026?
3 changes
In August 2026, Direction Recruitment gained estimated Share of Search among whangarei recruitment agencies in New Zealand, from 22.2% to 28.6%.
In August 2026, Dynamic Personnel lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 18.5% to 14.3%.
In August 2026, Adecco lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 59.3% to 57.1%.
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