How popular isDirection Recruitment in search?
In August 2026, there were an estimated 90 branded searches for Direction Recruitment in New Zealand which is down 18.2% over the last 11 months. Direction Recruitment holds 28.6% estimated Share of Search among New Zealand whangarei recruitment agencies and is ranked 2nd of 3 competitors for search popularity.
Adecco57.1%
Direction Recruitment28.6%
Dynamic Personnel14.3%
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Which whangarei recruitment agencies compete with Direction Recruitment?
Share of Search by month for Adecco, Direction Recruitment, Dynamic Personnel. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Direction Recruitment | Dynamic Personnel |
|---|---|---|---|
| Oct 2025 | 52% | 32% | 16% |
| Nov 2025 | 37% | 40.7% | 22.2% |
| Dec 2025 | 70.8% | 20.8% | 8.3% |
| Jan 2026 | 61.3% | 29% | 9.7% |
| Feb 2026 | 65.6% | 21.9% | 12.5% |
| Mar 2026 | 52.2% | 30.4% | 17.4% |
| Apr 2026 | 50% | 40.9% | 9.1% |
| May 2026 | 62.1% | 27.6% | 10.3% |
| Jun 2026 | 60% | 26.7% | 13.3% |
| Jul 2026 | 59.3% | 22.2% | 18.5% |
| Aug 2026 | 57.1% | 28.6% | 14.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 120 | -25% | -2.1 points | |
| 2, held 2nd | 28.6% | 60 | 0% | +6.3 points | |
| 3, held 3rd | 14.3% | 30 | -40% | -4.2 points |
1.
Adecco57.1%
held 1st · 120 estimated branded searches · -25% vs prior month · -2.1 points
28.6%
held 2nd · 60 estimated branded searches · 0% vs prior month · +6.3 points
14.3%
held 3rd · 30 estimated branded searches · -40% vs prior month · -4.2 points
Compare search popularity between Direction Recruitment and its closest rivals
How has branded search demand for Direction Recruitment changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Direction Recruitment in New Zealand fell from 110 to 90.
- Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand decreased from 32% to 28.6%.
- Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 40.9% in April 2026 and was lowest at 20.8% in December 2025.
How did search popularity change for New Zealand whangarei recruitment agencies in August 2026?
3 changes
In August 2026, Direction Recruitment gained estimated Share of Search among whangarei recruitment agencies in New Zealand, from 22.2% to 28.6%.
In August 2026, Dynamic Personnel lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 18.5% to 14.3%.
In August 2026, Adecco lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 59.3% to 57.1%.
How is Direction Recruitment measured?
Brandwave collects information about searches that people make online using Direction Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- direction recruitment
- direction recruitment new zealand
- direction recruitment nz
- direction recruitment whangarei
- directionrecruitment
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Is Direction Recruitment your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.