Brandwave

How popular isAWF?

In September 2026, people searched for AWF by name about 4,620 times in New Zealand, about the same as the previous year. These searches made up 25.9% of all New Zealand whangarei recruitment agency searches, placing AWF second out of five agencies. When we asked both ChatGPT and Google AI Overviews about whangarei recruitment agencies, AWF appeared in three of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

AWF is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. AdeccoShare of searches 37%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. AWFShare of searches 25.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Direction RecruitmentShare of searches 22.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Dynamic PersonnelShare of searches 11.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Peak RecruitmentShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top whangarei recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AWF was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AWF is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dynamic Personnel1st
  2. Adecco2nd
  3. Direction Recruitment3rd
  4. AWF4th
  5. Peak Recruitment5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Direction Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWF3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamic Personnel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei recruitment agencies compete with AWF?

AWF against whangarei recruitment agencies in New Zealand, by month

Share of searches by month for Adecco, AWF, Direction Recruitment, Dynamic Personnel, Peak Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAdeccoAWFDirection RecruitmentDynamic PersonnelPeak Recruitment
Oct 202528.1%34.4%25%12.5%0%
Nov 202520%31.4%31.4%17.1%0%
Dec 202538.5%34.6%19.2%7.7%0%
Jan 202637.1%25.7%25.7%8.6%2.9%
Feb 202640%25.7%20%11.4%2.9%
Mar 202629%35.5%22.6%12.9%0%
Apr 202623.1%34.6%34.6%7.7%0%
May 202635.5%29%25.8%9.7%0%
Jun 202638.2%26.5%23.5%11.8%0%
Jul 202636.7%23.3%20%16.7%3.3%
Aug 202632.1%32.1%21.4%10.7%3.6%
Sep 202637%25.9%22.2%11.1%3.7%

  1. 1.Adecco

    37%

    Held 1st. 100 estimated branded searches, +11.1% vs prior month. Share +4.9 points.

  2. 2.AWF

    25.9%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -6.2 points.

  3. 3.Direction Recruitment

    22.2%

    Held 3rd. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Dynamic Personnel

    11.1%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Peak Recruitment

    3.7%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between AWF and its closest rivals

Every comparison with AWF

13 comparisons

How has branded search demand for AWF changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWF in New Zealand held steady, from 4.4K to 4.6K.
  • Across the 12 months ending September 2026, AWF’s share of searches among whangarei recruitment agencies in New Zealand decreased from 34.4% to 25.9%.
  • Across the 12 months ending September 2026, AWF’s share of searches among whangarei recruitment agencies in New Zealand peaked at 35.5% in March 2026 and was lowest at 23.3% in July 2026.
  • Across the 12 months ending September 2026, AWF fell from 1st to 2nd among whangarei recruitment agencies in New Zealand.

How did search popularity change for New Zealand whangarei recruitment agencies in September 2026?

5 changes

  1. In September 2026, Adecco gained share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 37%.

  2. In September 2026, Direction Recruitment gained share of searches among whangarei recruitment agencies in New Zealand, from 21.4% to 22.2%.

  3. In September 2026, AWF lost share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 25.9%.

  4. Peak Recruitment’s share of searches among whangarei recruitment agencies in New Zealand has gained ground for 3 months in a row, from 0% to 3.7% in September 2026.

  5. Estimated monthly branded searches for Dynamic Personnel in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are AWF’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using AWF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • awf
  • awf hastings
  • awf jobs
  • awf labour hire
  • awf nelson
  • awf recruitment
  • awf whanganui

Do you work for AWF? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AWF compete?

AWF is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies3rd of 1313.5%Show ranking
Hastings recruitment agencies5th of 810.8%Show ranking
Nelson recruitment agencies4th of 714.7%Show ranking
Whanganui recruitment agencies1st of 547.1%Show ranking
Whangarei recruitment agencies2nd of 525.9%Shown above
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