Adecco vs AWF:Which is more popular?
In September 2026, Adecco had more branded searches than AWF among whangarei recruitment agencies in New Zealand. Adecco had about 100 branded searches, while AWF had 70. Adecco made up 37% of all whangarei recruitment agency searches we track, and AWF accounted for 25.9%. When we asked ChatGPT and Google AI Overviews about whangarei recruitment agencies, Adecco and AWF each appeared in three of the four answers. Adecco was mentioned before AWF in every answer.
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Top whangarei recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Adecco and AWF were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adecco was listed before AWF in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Direction Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Adecco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AWF3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dynamic Personnel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Peak Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about whangarei recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Whangārei, New Zealand for a local job opening?”
Searched Google, AI Overview
“whangarei recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best whangarei recruiters”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adecco or AWF more popular in search?
This chart shows how often people search Google for Adecco and AWF by name. Each line represents a brand's share of searches for all five whangarei recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Adecco, AWF. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adecco | AWF | Direction Recruitment | Dynamic Personnel | Peak Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 34.4% | 25% | 12.5% | 0% |
| Nov 2025 | 20% | 31.4% | 31.4% | 17.1% | 0% |
| Dec 2025 | 38.5% | 34.6% | 19.2% | 7.7% | 0% |
| Jan 2026 | 37.1% | 25.7% | 25.7% | 8.6% | 2.9% |
| Feb 2026 | 40% | 25.7% | 20% | 11.4% | 2.9% |
| Mar 2026 | 29% | 35.5% | 22.6% | 12.9% | 0% |
| Apr 2026 | 23.1% | 34.6% | 34.6% | 7.7% | 0% |
| May 2026 | 35.5% | 29% | 25.8% | 9.7% | 0% |
| Jun 2026 | 38.2% | 26.5% | 23.5% | 11.8% | 0% |
| Jul 2026 | 36.7% | 23.3% | 20% | 16.7% | 3.3% |
| Aug 2026 | 32.1% | 32.1% | 21.4% | 10.7% | 3.6% |
| Sep 2026 | 37% | 25.9% | 22.2% | 11.1% | 3.7% |
How has the Adecco and AWF comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Adecco took it in December 2025, AWF took it in March 2026, Adecco took it in May 2026.
- Across the 12 months ending September 2026, Adecco’s share of searches among whangarei recruitment agencies in New Zealand moved from 28.1% to 37%, and its estimated monthly branded searches moved from 90 to 100.
- Across the 12 months ending September 2026, AWF’s share of searches among whangarei recruitment agencies in New Zealand moved from 34.4% to 25.9%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for New Zealand whangarei recruitment agencies in September 2026?
2 changes
In September 2026, Adecco gained share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 37%.
In September 2026, AWF lost share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 25.9%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Adecco’s and AWF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among whangarei recruitment agencies
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