Brandwave

How popular isDirection Recruitment?

In September 2026, people searched for Direction Recruitment by name about 120 times in New Zealand, a 9.1% increase from the previous year. These searches made up 22.2% of all New Zealand whangarei recruitment agency searches, placing Direction Recruitment third out of five agencies. When we asked both ChatGPT and Google AI Overviews about whangarei recruitment agencies, Direction Recruitment appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Direction Recruitment is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. AdeccoShare of searches 37%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. AWFShare of searches 25.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Direction RecruitmentShare of searches 22.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Dynamic PersonnelShare of searches 11.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Peak RecruitmentShare of searches 3.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Direction Recruitment website (opens in a new tab)

Follow Direction Recruitment and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top whangarei recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Direction Recruitment appeared in all four answers. Direction Recruitment is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dynamic Personnel1st
  2. Adecco2nd
  3. Direction Recruitment3rd
  4. AWF4th
  5. Peak Recruitment5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Direction Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adecco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWF3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamic Personnel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peak Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei recruitment agencies compete with Direction Recruitment?

Direction Recruitment against whangarei recruitment agencies in New Zealand, by month

Share of searches by month for Adecco, AWF, Direction Recruitment, Dynamic Personnel, Peak Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAdeccoAWFDirection RecruitmentDynamic PersonnelPeak Recruitment
Oct 202528.1%34.4%25%12.5%0%
Nov 202520%31.4%31.4%17.1%0%
Dec 202538.5%34.6%19.2%7.7%0%
Jan 202637.1%25.7%25.7%8.6%2.9%
Feb 202640%25.7%20%11.4%2.9%
Mar 202629%35.5%22.6%12.9%0%
Apr 202623.1%34.6%34.6%7.7%0%
May 202635.5%29%25.8%9.7%0%
Jun 202638.2%26.5%23.5%11.8%0%
Jul 202636.7%23.3%20%16.7%3.3%
Aug 202632.1%32.1%21.4%10.7%3.6%
Sep 202637%25.9%22.2%11.1%3.7%

  1. 1.Adecco

    37%

    Held 1st. 100 estimated branded searches, +11.1% vs prior month. Share +4.9 points.

  2. 2.AWF

    25.9%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -6.2 points.

  3. 3.Direction Recruitment

    22.2%

    Held 3rd. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Dynamic Personnel

    11.1%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Peak Recruitment

    3.7%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Direction Recruitment and its closest rivals

Every comparison with Direction Recruitment

2 comparisons

How has branded search demand for Direction Recruitment changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Direction Recruitment in New Zealand rose from 110 to 120.
  • Across the 12 months ending September 2026, Direction Recruitment’s share of searches among whangarei recruitment agencies in New Zealand decreased from 25% to 22.2%.
  • Across the 12 months ending September 2026, Direction Recruitment’s share of searches among whangarei recruitment agencies in New Zealand peaked at 34.6% in April 2026 and was lowest at 19.2% in December 2025.

How did search popularity change for New Zealand whangarei recruitment agencies in September 2026?

5 changes

  1. In September 2026, Adecco gained share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 37%.

  2. In September 2026, Direction Recruitment gained share of searches among whangarei recruitment agencies in New Zealand, from 21.4% to 22.2%.

  3. In September 2026, AWF lost share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 25.9%.

  4. Peak Recruitment’s share of searches among whangarei recruitment agencies in New Zealand has gained ground for 3 months in a row, from 0% to 3.7% in September 2026.

  5. Estimated monthly branded searches for Dynamic Personnel in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Direction Recruitment’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Direction Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • direction recruitment
  • direction recruitment whangarei

Do you work for Direction Recruitment? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Direction Recruitment your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free