Direction Recruitment vs Dynamic Personnel:Which is more popular by branded search in New Zealand?
In August 2026, Direction Recruitment had more branded searches than Dynamic Personnel among whangarei recruitment agencies in New Zealand. Direction Recruitment was estimated to have 60 branded searches compared to Dynamic Personnel’s 30, and held a 28.6% Share of Search versus Dynamic Personnel’s 14.3%.
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Which is more popular in search, Direction Recruitment or Dynamic Personnel?
Compare Whangarei recruitment agencies using branded searches made in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Direction Recruitment, Dynamic Personnel. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Direction Recruitment | Dynamic Personnel |
|---|---|---|---|
| Oct 2025 | 52% | 32% | 16% |
| Nov 2025 | 37% | 40.7% | 22.2% |
| Dec 2025 | 70.8% | 20.8% | 8.3% |
| Jan 2026 | 61.3% | 29% | 9.7% |
| Feb 2026 | 65.6% | 21.9% | 12.5% |
| Mar 2026 | 52.2% | 30.4% | 17.4% |
| Apr 2026 | 50% | 40.9% | 9.1% |
| May 2026 | 62.1% | 27.6% | 10.3% |
| Jun 2026 | 60% | 26.7% | 13.3% |
| Jul 2026 | 59.3% | 22.2% | 18.5% |
| Aug 2026 | 57.1% | 28.6% | 14.3% |
| Sep 2026 | — | — | — |
How has the Direction Recruitment and Dynamic Personnel comparison changed over the last 12 months?
3 findings
- Direction Recruitment was ahead of Dynamic Personnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand moved from 32% to 28.6%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 11 months ending August 2026, Dynamic Personnel’s estimated Share of Search among whangarei recruitment agencies in New Zealand moved from 16% to 14.3%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand whangarei recruitment agencies in August 2026?
2 changes
In August 2026, Direction Recruitment gained estimated Share of Search among whangarei recruitment agencies in New Zealand, from 22.2% to 28.6%.
In August 2026, Dynamic Personnel lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 18.5% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Direction Recruitment’s and Dynamic Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Direction Recruitment
5 branded search terms
- direction recruitment
- direction recruitment new zealand
- direction recruitment nz
- direction recruitment whangarei
- directionrecruitment
Dynamic Personnel
7 branded search terms
- dynamic personnel
- dynamic personnel recruitment
- dynamic recruitment
- dynamic recruitment jobs
- dynamic recruitment nz
- dynamic recruitment whangarei
- dynamicpersonnel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.