Brandwave

How popular isDynamic Personnel in search?

In August 2026, there were an estimated 190 branded searches for Dynamic Personnel in New Zealand which is up 5.6% over the last 11 months. Dynamic Personnel holds 14.3% estimated Share of Search among New Zealand whangarei recruitment agencies and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Adecco57.1%
  2. Direction Recruitment28.6%
  3. Dynamic Personnel14.3%
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Which whangarei recruitment agencies compete with Dynamic Personnel?

Dynamic Personnel against whangarei recruitment agencies in New Zealand, by month

Share of Search by month for Adecco, Direction Recruitment, Dynamic Personnel. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoDirection RecruitmentDynamic Personnel
Oct 202552%32%16%
Nov 202537%40.7%22.2%
Dec 202570.8%20.8%8.3%
Jan 202661.3%29%9.7%
Feb 202665.6%21.9%12.5%
Mar 202652.2%30.4%17.4%
Apr 202650%40.9%9.1%
May 202662.1%27.6%10.3%
Jun 202660%26.7%13.3%
Jul 202659.3%22.2%18.5%
Aug 202657.1%28.6%14.3%
Sep 2026———
  1. 1.Adecco

    57.1%

    held 1st · 120 estimated branded searches · -25% vs prior month · -2.1 points

  2. held 2nd · 60 estimated branded searches · 0% vs prior month · +6.3 points

  3. held 3rd · 30 estimated branded searches · -40% vs prior month · -4.2 points

Compare search popularity between Dynamic Personnel and its closest rivals

How has branded search demand for Dynamic Personnel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dynamic Personnel in New Zealand rose from 180 to 190.
  • Across the 11 months ending August 2026, Dynamic Personnel’s estimated Share of Search among whangarei recruitment agencies in New Zealand decreased from 16% to 14.3%.
  • Across the 11 months ending August 2026, Dynamic Personnel’s estimated Share of Search among whangarei recruitment agencies in New Zealand peaked at 22.2% in November 2025 and was lowest at 8.3% in December 2025.

How did search popularity change for New Zealand whangarei recruitment agencies in August 2026?

  1. In August 2026, Direction Recruitment gained estimated Share of Search among whangarei recruitment agencies in New Zealand, from 22.2% to 28.6%.

  2. In August 2026, Dynamic Personnel lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 18.5% to 14.3%.

  3. In August 2026, Adecco lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 59.3% to 57.1%.

How is Dynamic Personnel measured?

Brandwave collects information about searches that people make online using Dynamic Personnel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • dynamic personnel
  • dynamic personnel recruitment
  • dynamic recruitment
  • dynamic recruitment jobs
  • dynamic recruitment nz
  • dynamic recruitment whangarei
  • dynamicpersonnel

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How the Brand Demand Index is measured

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