Brandwave

How popular isAWF?

In September 2026, people searched for AWF by name about 4,620 times in New Zealand, about the same as the previous year. These searches made up 14.7% of all New Zealand Nelson recruitment agency searches, placing AWF fourth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Nelson recruitment agencies, AWF appeared in two of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

AWF is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. IntepeopleShare of searches 26.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  2. AdeccoShare of searches 17.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. ALHShare of searches 17.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. AWFShare of searches 14.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Nelson Labour HireShare of searches 14.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top Nelson recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AWF was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. AWF is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Search Recruitment1st
  2. A-Temp Recruitment2nd
  3. AWF3rd
  4. Nelson Labour Hire4th
  5. Adecco5th
  6. ALH6th
  7. Intepeople7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • A-Temp Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nelson Labour Hire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Search Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AWF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Intepeople1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Nelson recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Nelson recruitment agencies compete with AWF?

AWF against Nelson recruitment agencies in New Zealand, by month

Share of searches by month for Intepeople, Adecco, ALH, AWF, Nelson Labour Hire, A-Temp Recruitment, Search Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthIntepeopleAdeccoALHAWFNelson Labour HireA-Temp RecruitmentSearch Recruitment
Oct 202521.6%18.9%16.2%18.9%13.5%10.8%0%
Nov 202516.7%19.4%16.7%19.4%11.1%13.9%2.8%
Dec 202532%8%16%12%8%20%4%
Jan 202631.7%24.4%17.1%7.3%12.2%4.9%2.4%
Feb 202621.9%21.9%21.9%15.6%9.4%6.3%3.1%
Mar 202621.9%15.6%28.1%9.4%9.4%9.4%6.3%
Apr 202630%20%20%13.3%10%3.3%3.3%
May 202627.6%27.6%17.2%10.3%6.9%6.9%3.4%
Jun 202619.4%22.6%22.6%9.7%9.7%9.7%6.5%
Jul 202622.6%29%25.8%6.5%9.7%3.2%3.2%
Aug 202628.6%17.9%21.4%10.7%7.1%10.7%3.6%
Sep 202626.5%17.6%17.6%14.7%14.7%5.9%2.9%

  1. 1.Intepeople

    26.5%

    Held 1st. 90 estimated branded searches, +12.5% vs prior month. Share -2.1 points.

  2. 2.Adecco

    17.6%

    Moved from 3rd to 2nd. 60 estimated branded searches, +20% vs prior month. Share -0.2 points.

  3. 3.ALH

    17.6%

    Moved from 2nd to 3rd. 60 estimated branded searches, 0% vs prior month. Share -3.8 points.

  4. 4.AWF

    14.7%

    Moved from 5th to 4th. 50 estimated branded searches, +66.7% vs prior month. Share +4 points.

  5. 5.Nelson Labour Hire

    14.7%

    Moved from 6th to 5th. 50 estimated branded searches, +150% vs prior month. Share +7.6 points.

  6. 6.A-Temp Recruitment

    5.9%

    Moved from 4th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -4.8 points.

  7. 7.Search Recruitment

    2.9%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between AWF and its closest rivals

Every comparison with AWF

13 comparisons

How has branded search demand for AWF changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWF in New Zealand held steady, from 4.4K to 4.6K.
  • Across the 12 months ending September 2026, AWF’s share of searches among Nelson recruitment agencies in New Zealand decreased from 18.9% to 14.7%.
  • Across the 12 months ending September 2026, AWF’s share of searches among Nelson recruitment agencies in New Zealand peaked at 19.4% in November 2025 and was lowest at 6.5% in July 2026.
  • Across the 12 months ending September 2026, AWF fell from 3rd to 4th among Nelson recruitment agencies in New Zealand.

How did search popularity change for New Zealand Nelson recruitment agencies in September 2026?

6 changes

  1. In September 2026, AWF overtook A-Temp Recruitment to rank 4th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches.

  2. In September 2026, Nelson Labour Hire overtook A-Temp Recruitment to rank 5th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches.

  3. In September 2026, A-Temp Recruitment lost share of searches among Nelson recruitment agencies in New Zealand, from 10.7% to 5.9%.

  4. In September 2026, ALH lost share of searches among Nelson recruitment agencies in New Zealand, from 21.4% to 17.6%.

  5. In September 2026, Intepeople lost share of searches among Nelson recruitment agencies in New Zealand, from 28.6% to 26.5%.

  6. In September 2026, Search Recruitment lost share of searches among Nelson recruitment agencies in New Zealand, from 3.6% to 2.9%.

How are AWF’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using AWF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • awf
  • awf hastings
  • awf jobs
  • awf labour hire
  • awf nelson
  • awf recruitment
  • awf whanganui

Do you work for AWF? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AWF compete?

AWF is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies3rd of 1313.5%Show ranking
Hastings recruitment agencies5th of 810.8%Show ranking
Nelson recruitment agencies4th of 714.7%Shown above
Whanganui recruitment agencies1st of 547.1%Show ranking
Whangarei recruitment agencies2nd of 525.9%Show ranking
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