Brandwave

How popular isNelson Labour Hire?

In September 2026, people searched for Nelson Labour Hire by name about 110 times in New Zealand, about the same as the previous year. These searches made up 14.7% of all New Zealand Nelson recruitment agency searches, placing Nelson Labour Hire fifth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Nelson recruitment agencies, Nelson Labour Hire appeared in three of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Nelson Labour Hire is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. IntepeopleShare of searches 26.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  2. AdeccoShare of searches 17.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. ALHShare of searches 17.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. AWFShare of searches 14.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Nelson Labour HireShare of searches 14.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top Nelson recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nelson Labour Hire was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nelson Labour Hire is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Search Recruitment1st
  2. A-Temp Recruitment2nd
  3. AWF3rd
  4. Nelson Labour Hire4th
  5. Adecco5th
  6. ALH6th
  7. Intepeople7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • A-Temp Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nelson Labour Hire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Search Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ALH2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AWF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Intepeople1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Nelson recruitment agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Nelson recruitment agencies compete with Nelson Labour Hire?

Nelson Labour Hire against Nelson recruitment agencies in New Zealand, by month

Share of searches by month for Intepeople, Adecco, ALH, AWF, Nelson Labour Hire, A-Temp Recruitment, Search Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthIntepeopleAdeccoALHAWFNelson Labour HireA-Temp RecruitmentSearch Recruitment
Oct 202521.6%18.9%16.2%18.9%13.5%10.8%0%
Nov 202516.7%19.4%16.7%19.4%11.1%13.9%2.8%
Dec 202532%8%16%12%8%20%4%
Jan 202631.7%24.4%17.1%7.3%12.2%4.9%2.4%
Feb 202621.9%21.9%21.9%15.6%9.4%6.3%3.1%
Mar 202621.9%15.6%28.1%9.4%9.4%9.4%6.3%
Apr 202630%20%20%13.3%10%3.3%3.3%
May 202627.6%27.6%17.2%10.3%6.9%6.9%3.4%
Jun 202619.4%22.6%22.6%9.7%9.7%9.7%6.5%
Jul 202622.6%29%25.8%6.5%9.7%3.2%3.2%
Aug 202628.6%17.9%21.4%10.7%7.1%10.7%3.6%
Sep 202626.5%17.6%17.6%14.7%14.7%5.9%2.9%
  1. 1.Intepeople

    26.5%

    Held 1st. 90 estimated branded searches, +12.5% vs prior month. Share -2.1 points.

  2. 2.Adecco

    17.6%

    Moved from 3rd to 2nd. 60 estimated branded searches, +20% vs prior month. Share -0.2 points.

  3. 3.ALH

    17.6%

    Moved from 2nd to 3rd. 60 estimated branded searches, 0% vs prior month. Share -3.8 points.

  4. 4.AWF

    14.7%

    Moved from 5th to 4th. 50 estimated branded searches, +66.7% vs prior month. Share +4 points.

  5. Moved from 6th to 5th. 50 estimated branded searches, +150% vs prior month. Share +7.6 points.

  6. Moved from 4th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -4.8 points.

  7. Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between Nelson Labour Hire and its closest rivals

How has branded search demand for Nelson Labour Hire changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nelson Labour Hire in New Zealand held steady at 110.
  • Across the 12 months ending September 2026, Nelson Labour Hire’s share of searches among Nelson recruitment agencies in New Zealand increased from 13.5% to 14.7%.
  • Across the 12 months ending September 2026, Nelson Labour Hire’s share of searches among Nelson recruitment agencies in New Zealand peaked at 14.7% in September 2026 and was lowest at 6.9% in May 2026.

How did search popularity change for New Zealand Nelson recruitment agencies in September 2026?

6 changes
  1. In September 2026, AWF overtook A-Temp Recruitment to rank 4th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches.

  2. In September 2026, Nelson Labour Hire overtook A-Temp Recruitment to rank 5th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches.

  3. In September 2026, A-Temp Recruitment lost share of searches among Nelson recruitment agencies in New Zealand, from 10.7% to 5.9%.

  4. In September 2026, ALH lost share of searches among Nelson recruitment agencies in New Zealand, from 21.4% to 17.6%.

  5. In September 2026, Intepeople lost share of searches among Nelson recruitment agencies in New Zealand, from 28.6% to 26.5%.

  6. In September 2026, Search Recruitment lost share of searches among Nelson recruitment agencies in New Zealand, from 3.6% to 2.9%.

How are Nelson Labour Hire’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nelson Labour Hire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nelson labour hire

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How the Brand Demand Index is measured

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Is Nelson Labour Hire your brand?

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