How popular isAWF?
In September 2026, people searched for AWF by name about 4,620 times in New Zealand, about the same as the previous year. These searches made up 10.8% of all New Zealand Hastings recruitment agency searches, placing AWF fifth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hastings recruitment agencies, AWF did not appear in any of the answers.
AWF is the fifth most searched of 8 competitors and not listed in any AI answer.
OneStaffShare of searches 36.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
AdeccoShare of searches 17.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Trade AssistShare of searches 13.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
TradestaffShare of searches 12.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
AWFShare of searches 10.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Hastings recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, AWF did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OneStaff3 of 3Named in 3 of 3 ChatGPT answers
- Adecco3 of 3Named in 3 of 3 ChatGPT answers
- Tradestaff2 of 3Named in 2 of 3 ChatGPT answers
Able Personnel2 of 3Named in 2 of 3 ChatGPT answers
Rural Directions Recruitment & HR2 of 3Named in 2 of 3 ChatGPT answers- Trade Assist1 of 3Named in 1 of 3 ChatGPT answers
- AWF0 of 3Named in 0 of 3 ChatGPT answers
Populous People0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hastings, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hastings, New Zealand for a new employee?”
Searched Google, AI Overview
“hastings recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“temp agency hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Hastings recruitment agencies compete with AWF?
Share of searches by month for OneStaff, Adecco, Trade Assist, Tradestaff, AWF, Populous People, Able Personnel, Rural Directions Recruitment & HR. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Adecco | Trade Assist | Tradestaff | AWF | Populous People | Able Personnel | Rural Directions Recruitment & HR |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 21.3% | 13.8% | 8.8% | 10% | 8.8% | 3.8% | 3.8% |
| Nov 2025 | 23.4% | 27% | 24.3% | 9.9% | 6.3% | 4.5% | 2.7% | 1.8% |
| Dec 2025 | 25% | 25% | 23.8% | 8.3% | 7.1% | 6% | 2.4% | 2.4% |
| Jan 2026 | 28.6% | 18.8% | 30.4% | 9.8% | 3.6% | 4.5% | 2.7% | 1.8% |
| Feb 2026 | 27% | 22.5% | 18% | 15.7% | 6.7% | 5.6% | 1.1% | 3.4% |
| Mar 2026 | 26.9% | 17.2% | 15.1% | 15.1% | 18.3% | 3.2% | 1.1% | 3.2% |
| Apr 2026 | 34.1% | 20% | 11.8% | 8.2% | 11.8% | 8.2% | 2.4% | 3.5% |
| May 2026 | 30.9% | 25% | 10.3% | 13.2% | 7.4% | 7.4% | 4.4% | 1.5% |
| Jun 2026 | 28.6% | 23.8% | 11.9% | 16.7% | 9.5% | 6% | 2.4% | 1.2% |
| Jul 2026 | 26.8% | 21.1% | 15.5% | 19.7% | 7% | 5.6% | 1.4% | 2.8% |
| Aug 2026 | 35.4% | 22.8% | 16.5% | 11.4% | 5.1% | 3.8% | 1.3% | 3.8% |
| Sep 2026 | 36.5% | 17.6% | 13.5% | 12.2% | 10.8% | 4.1% | 2.7% | 2.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 270 | -3.6% | +1 points | |
| 2, held 2nd | 17.6% | 130 | -27.8% | -5.2 points | |
| 3, held 3rd | 13.5% | 100 | -23.1% | -2.9 points | |
| 4, held 4th | 12.2% | 90 | 0% | +0.8 points | |
| 5, held 5th | 10.8% | 80 | +100% | +5.7 points | |
| 6, held 6th | 4.1% | 30 | 0% | +0.3 points | |
| 7, moved from 8th to 7th | 2.7% | 20 | +100% | +1.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.7% | 20 | -33.3% | -1.1 pointsmoved from 7th to 8th |
1.
OneStaff36.5%
Held 1st. 270 estimated branded searches, -3.6% vs prior month. Share +1 points.
2.
Adecco17.6%
Held 2nd. 130 estimated branded searches, -27.8% vs prior month. Share -5.2 points.
13.5%
Held 3rd. 100 estimated branded searches, -23.1% vs prior month. Share -2.9 points.
12.2%
Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
AWF10.8%
Held 5th. 80 estimated branded searches, +100% vs prior month. Share +5.7 points.
4.1%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share +0.3 points.
2.7%
Moved from 8th to 7th. 20 estimated branded searches, +100% vs prior month. Share +1.4 points.
Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.
Compare popularity between AWF and its closest rivals
Every comparison with AWF
13 comparisons
How has branded search demand for AWF changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AWF in New Zealand held steady, from 4.4K to 4.6K.
- Across the 12 months ending September 2026, AWF’s share of searches among Hastings recruitment agencies in New Zealand increased from 10% to 10.8%.
- Across the 12 months ending September 2026, AWF’s share of searches among Hastings recruitment agencies in New Zealand peaked at 18.3% in March 2026 and was lowest at 3.6% in January 2026.
- Across the 12 months ending September 2026, AWF fell from 4th to 5th among Hastings recruitment agencies in New Zealand.
How did search popularity change for New Zealand Hastings recruitment agencies in September 2026?
6 changes
In September 2026, Able Personnel overtook Rural Directions Recruitment & HR to rank 7th among Hastings recruitment agencies in New Zealand, with 2.7% of the searches.
In September 2026, AWF gained share of searches among Hastings recruitment agencies in New Zealand, from 5.1% to 10.8%.
In September 2026, OneStaff gained share of searches among Hastings recruitment agencies in New Zealand, from 35.4% to 36.5%.
In September 2026, Tradestaff gained share of searches among Hastings recruitment agencies in New Zealand, from 11.4% to 12.2%.
In September 2026, Adecco lost share of searches among Hastings recruitment agencies in New Zealand, from 22.8% to 17.6%.
In September 2026, Trade Assist lost share of searches among Hastings recruitment agencies in New Zealand, from 16.5% to 13.5%.
How are AWF’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using AWF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- awf
- awf hastings
- awf jobs
- awf labour hire
- awf nelson
- awf recruitment
- awf whanganui
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Where does AWF compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Temp staffing agencies | 3rd of 13 | 13.5% | Show ranking |
| Hastings recruitment agencies | 5th of 8 | 10.8% | Shown above |
| Nelson recruitment agencies | 4th of 7 | 14.7% | Show ranking |
| Whanganui recruitment agencies | 1st of 5 | 47.1% | Show ranking |
| Whangarei recruitment agencies | 2nd of 5 | 25.9% | Show ranking |
Is AWF your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.