Brandwave

How popular isAWF?

In September 2026, people searched for AWF by name about 4,620 times in New Zealand, about the same as the previous year. These searches made up 47.1% of all New Zealand Whanganui recruitment agency searches, placing AWF first out of five agencies. When we asked both ChatGPT and Google AI Overviews about Whanganui recruitment agencies, AWF appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

AWF is the most searched of 5 competitors and the second most recommended in AI answers.

  1. AWFShare of searches 47.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. WorkbridgeShare of searches 23.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Outsourced PersonnelShare of searches 17.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AdeccoShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. PN PersonnelShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWF appeared in all five answers. AWF is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outsourced Personnel1st
  2. AWF2nd
  3. PN Personnel3rd
  4. Adecco4th
  5. Workbridge5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outsourced Personnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workbridge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adecco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PN Personnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Whanganui recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Whanganui recruitment agencies compete with AWF?

AWF against Whanganui recruitment agencies in New Zealand, by month

Share of searches by month for AWF, Workbridge, Outsourced Personnel, Adecco, PN Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthAWFWorkbridgeOutsourced PersonnelAdeccoPN Personnel
Oct 202551.4%25.7%14.3%8.6%0%
Nov 202564.3%19%11.9%4.8%0%
Dec 202553.3%26.7%16.7%3.3%0%
Jan 202651.7%27.6%17.2%3.4%0%
Feb 202667.6%18.9%8.1%2.7%2.7%
Mar 202658.5%22%9.8%9.8%0%
Apr 202645.8%33.3%12.5%8.3%0%
May 202648.5%30.3%15.2%3%3%
Jun 202657.1%25.7%11.4%2.9%2.9%
Jul 202646.4%32.1%14.3%7.1%0%
Aug 202658.5%22%14.6%4.9%0%
Sep 202647.1%23.5%17.6%8.8%2.9%

  1. 1.AWF

    47.1%

    Held 1st. 160 estimated branded searches, -33.3% vs prior month. Share -11.5 points.

  2. 2.Workbridge

    23.5%

    Held 2nd. 80 estimated branded searches, -11.1% vs prior month. Share +1.6 points.

  3. 3.Outsourced Personnel

    17.6%

    Held 3rd. 60 estimated branded searches, 0% vs prior month. Share +3 points.

  4. 4.Adecco

    8.8%

    Held 4th. 30 estimated branded searches, +50% vs prior month. Share +3.9 points.

  5. 5.PN Personnel

    2.9%

    Held 5th. 10 estimated branded searches, — vs prior month. Share +2.9 points.

Compare popularity between AWF and its closest rivals

Every comparison with AWF

13 comparisons

How has branded search demand for AWF changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWF in New Zealand held steady, from 4.4K to 4.6K.
  • Across the 12 months ending September 2026, AWF’s share of searches among Whanganui recruitment agencies in New Zealand decreased from 51.4% to 47.1%.
  • Across the 12 months ending September 2026, AWF’s share of searches among Whanganui recruitment agencies in New Zealand peaked at 67.6% in February 2026 and was lowest at 45.8% in April 2026.

How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026?

5 changes

  1. In September 2026, Adecco gained share of searches among Whanganui recruitment agencies in New Zealand, from 4.9% to 8.8%.

  2. In September 2026, Outsourced Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 14.6% to 17.6%.

  3. In September 2026, PN Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 0% to 2.9%.

  4. In September 2026, Workbridge gained share of searches among Whanganui recruitment agencies in New Zealand, from 22% to 23.5%.

  5. In September 2026, AWF lost share of searches among Whanganui recruitment agencies in New Zealand, from 58.5% to 47.1%.

How are AWF’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using AWF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • awf
  • awf hastings
  • awf jobs
  • awf labour hire
  • awf nelson
  • awf recruitment
  • awf whanganui

Do you work for AWF? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does AWF compete?

AWF is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies3rd of 1313.5%Show ranking
Hastings recruitment agencies5th of 810.8%Show ranking
Nelson recruitment agencies4th of 714.7%Show ranking
Whanganui recruitment agencies1st of 547.1%Shown above
Whangarei recruitment agencies2nd of 525.9%Show ranking
Creator with pink hair and a pink jacket

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