Adecco vs AWF:Which is more popular?
In September 2026, AWF had more branded searches than Adecco among Whanganui recruitment agencies in New Zealand. AWF had about 160 branded searches, while Adecco had 30. AWF made up 47.1% of all Whanganui recruitment agency searches we track, and Adecco accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about Whanganui recruitment agencies, AWF appeared in all five answers and Adecco in three. AWF was mentioned before Adecco in every answer.
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Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AWF appeared in all five answers. Adecco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AWF was listed before Adecco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Outsourced Personnel1st
AWF2nd
PN Personnel3rd
Adecco4th
Workbridge5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AWF5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Outsourced Personnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Workbridge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adecco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PN Personnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Whanganui recruitment agencies
5 answers
Asked ChatGPT
“Which recruitment agency should I hire in Whanganui, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Whanganui, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Whanganui, New Zealand for new staff?”
Searched Google, AI Overview
“recruitment agencies whanganui”
Searched Google, AI Overview
“best recruitment agency whanganui”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adecco or AWF more popular in search?
This chart shows how often people search Google for Adecco and AWF by name. Each line represents a brand's share of searches for all five Whanganui recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for AWF, Adecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | AWF | Workbridge | Outsourced Personnel | Adecco | PN Personnel |
|---|---|---|---|---|---|
| Oct 2025 | 51.4% | 25.7% | 14.3% | 8.6% | 0% |
| Nov 2025 | 64.3% | 19% | 11.9% | 4.8% | 0% |
| Dec 2025 | 53.3% | 26.7% | 16.7% | 3.3% | 0% |
| Jan 2026 | 51.7% | 27.6% | 17.2% | 3.4% | 0% |
| Feb 2026 | 67.6% | 18.9% | 8.1% | 2.7% | 2.7% |
| Mar 2026 | 58.5% | 22% | 9.8% | 9.8% | 0% |
| Apr 2026 | 45.8% | 33.3% | 12.5% | 8.3% | 0% |
| May 2026 | 48.5% | 30.3% | 15.2% | 3% | 3% |
| Jun 2026 | 57.1% | 25.7% | 11.4% | 2.9% | 2.9% |
| Jul 2026 | 46.4% | 32.1% | 14.3% | 7.1% | 0% |
| Aug 2026 | 58.5% | 22% | 14.6% | 4.9% | 0% |
| Sep 2026 | 47.1% | 23.5% | 17.6% | 8.8% | 2.9% |
How has the Adecco and AWF comparison changed over the last 12 months?
3 findings
- AWF was ahead of Adecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adecco’s share of searches among Whanganui recruitment agencies in New Zealand moved from 8.6% to 8.8%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, AWF’s share of searches among Whanganui recruitment agencies in New Zealand moved from 51.4% to 47.1%, and its estimated monthly branded searches moved from 180 to 160.
How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026?
2 changes
In September 2026, Adecco gained share of searches among Whanganui recruitment agencies in New Zealand, from 4.9% to 8.8%.
In September 2026, AWF lost share of searches among Whanganui recruitment agencies in New Zealand, from 58.5% to 47.1%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Adecco’s and AWF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Whanganui recruitment agencies
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