AWF vs Outsourced Personnel:Which is more popular?

In September 2026, AWF had more branded searches than Outsourced Personnel among Whanganui recruitment agencies in New Zealand. AWF had about 160 branded searches, while Outsourced Personnel had 60. AWF made up 47.1% of all Whanganui recruitment agency searches we track, and Outsourced Personnel accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about Whanganui recruitment agencies, AWF appeared in all five answers and Outsourced Personnel in four. Outsourced Personnel was mentioned before AWF in every answer.

Among Whanganui recruitment agencies in New Zealand in September 2026

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Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWF appeared in all five answers. Outsourced Personnel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Outsourced Personnel was listed before AWF in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
AWF	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Outsourced Personnel	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Workbridge	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Adecco	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
PN Personnel	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

AWF5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outsourced Personnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Workbridge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adecco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PN Personnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Whanganui recruitment agencies

5 answers

Asked ChatGPT
“Which recruitment agency should I hire in Whanganui, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Whanganui, New Zealand?”
1. 1Outsourced Personnel
2. 2AWF
3. 3Adecco
4. 4Workbridge
Asked ChatGPT
“What's the best recruitment agency in Whanganui, New Zealand for new staff?”
Searched Google, AI Overview
“recruitment agencies whanganui”
Searched Google, AI Overview
“best recruitment agency whanganui”
1. 1Adecco
2. 2AWF
3. 3Workbridge

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AWF or Outsourced Personnel more popular in search?

This chart shows how often people search Google for AWF and Outsourced Personnel by name. Each line represents a brand's share of searches for all five Whanganui recruitment agencies we track, month by month, from searches in New Zealand.

AWF and Outsourced Personnel among Whanganui recruitment agencies in New Zealand, by month

Month	AWF	Workbridge	Outsourced Personnel	Adecco	PN Personnel
Oct 2025	51.4%	25.7%	14.3%	8.6%	0%
Nov 2025	64.3%	19%	11.9%	4.8%	0%
Dec 2025	53.3%	26.7%	16.7%	3.3%	0%
Jan 2026	51.7%	27.6%	17.2%	3.4%	0%
Feb 2026	67.6%	18.9%	8.1%	2.7%	2.7%
Mar 2026	58.5%	22%	9.8%	9.8%	0%
Apr 2026	45.8%	33.3%	12.5%	8.3%	0%
May 2026	48.5%	30.3%	15.2%	3%	3%
Jun 2026	57.1%	25.7%	11.4%	2.9%	2.9%
Jul 2026	46.4%	32.1%	14.3%	7.1%	0%
Aug 2026	58.5%	22%	14.6%	4.9%	0%
Sep 2026	47.1%	23.5%	17.6%	8.8%	2.9%

How has the AWF and Outsourced Personnel comparison changed over the last 12 months?

3 findings

AWF was ahead of Outsourced Personnel in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, AWF’s share of searches among Whanganui recruitment agencies in New Zealand moved from 51.4% to 47.1%, and its estimated monthly branded searches moved from 180 to 160.
Across the 12 months ending September 2026, Outsourced Personnel’s share of searches among Whanganui recruitment agencies in New Zealand moved from 14.3% to 17.6%, and its estimated monthly branded searches moved from 50 to 60.

How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026?

2 changes

In September 2026, Outsourced Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 14.6% to 17.6%.
In September 2026, AWF lost share of searches among Whanganui recruitment agencies in New Zealand, from 58.5% to 47.1%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using AWF’s and Outsourced Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.