Brandwave

How popular isWorkbridge?

In September 2026, people searched for Workbridge by name about 1,090 times in New Zealand, a 25.9% decrease from the previous year. These searches made up 23.5% of all New Zealand Whanganui recruitment agency searches, placing Workbridge second out of five agencies. When we asked both ChatGPT and Google AI Overviews about Whanganui recruitment agencies, Workbridge appeared in three of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Workbridge is the second most searched of 5 competitors and the fifth most recommended in AI answers.

  1. AWFShare of searches 47.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. WorkbridgeShare of searches 23.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Outsourced PersonnelShare of searches 17.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AdeccoShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. PN PersonnelShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workbridge was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Workbridge is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outsourced Personnel1st
  2. AWF2nd
  3. PN Personnel3rd
  4. Adecco4th
  5. Workbridge5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outsourced Personnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workbridge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adecco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PN Personnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Whanganui recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Whanganui recruitment agencies compete with Workbridge?

Workbridge against Whanganui recruitment agencies in New Zealand, by month

Share of searches by month for AWF, Workbridge, Outsourced Personnel, Adecco, PN Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthAWFWorkbridgeOutsourced PersonnelAdeccoPN Personnel
Oct 202551.4%25.7%14.3%8.6%0%
Nov 202564.3%19%11.9%4.8%0%
Dec 202553.3%26.7%16.7%3.3%0%
Jan 202651.7%27.6%17.2%3.4%0%
Feb 202667.6%18.9%8.1%2.7%2.7%
Mar 202658.5%22%9.8%9.8%0%
Apr 202645.8%33.3%12.5%8.3%0%
May 202648.5%30.3%15.2%3%3%
Jun 202657.1%25.7%11.4%2.9%2.9%
Jul 202646.4%32.1%14.3%7.1%0%
Aug 202658.5%22%14.6%4.9%0%
Sep 202647.1%23.5%17.6%8.8%2.9%

  1. 1.AWF

    47.1%

    Held 1st. 160 estimated branded searches, -33.3% vs prior month. Share -11.5 points.

  2. 2.Workbridge

    23.5%

    Held 2nd. 80 estimated branded searches, -11.1% vs prior month. Share +1.6 points.

  3. 3.Outsourced Personnel

    17.6%

    Held 3rd. 60 estimated branded searches, 0% vs prior month. Share +3 points.

  4. 4.Adecco

    8.8%

    Held 4th. 30 estimated branded searches, +50% vs prior month. Share +3.9 points.

  5. 5.PN Personnel

    2.9%

    Held 5th. 10 estimated branded searches, — vs prior month. Share +2.9 points.

Compare popularity between Workbridge and its closest rivals

Every comparison with Workbridge

1 comparison

How has branded search demand for Workbridge changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Workbridge in New Zealand fell from 1.5K to 1.1K.
  • Across the 12 months ending September 2026, Workbridge’s share of searches among Whanganui recruitment agencies in New Zealand decreased from 25.7% to 23.5%.
  • Across the 12 months ending September 2026, Workbridge’s share of searches among Whanganui recruitment agencies in New Zealand peaked at 33.3% in April 2026 and was lowest at 18.9% in February 2026.

How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026?

5 changes

  1. In September 2026, Adecco gained share of searches among Whanganui recruitment agencies in New Zealand, from 4.9% to 8.8%.

  2. In September 2026, Outsourced Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 14.6% to 17.6%.

  3. In September 2026, PN Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 0% to 2.9%.

  4. In September 2026, Workbridge gained share of searches among Whanganui recruitment agencies in New Zealand, from 22% to 23.5%.

  5. In September 2026, AWF lost share of searches among Whanganui recruitment agencies in New Zealand, from 58.5% to 47.1%.

How are Workbridge’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Workbridge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • work bridge
  • work bridge jobs
  • workbridge
  • workbridge jobs
  • workbridge wanganui
  • workbridge whanganui

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