Outsourced Personnel vs Workbridge:Which is more popular by branded search in New Zealand?

Name: Outsourced Personnel vs Workbridge: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Workbridge had more branded searches than Outsourced Personnel among whanganui recruitment agencies in New Zealand. Workbridge was estimated to have 1.9K branded searches compared to Outsourced Personnel’s 80, and held a 32.1% Share of Search versus Outsourced Personnel’s 1.3%.

Share of Search among whanganui recruitment agencies in New Zealand in August 2026Which is more popular in search, Outsourced Personnel or Workbridge?

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Which is more popular in search, Outsourced Personnel or Workbridge?

Compare Whanganui recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Outsourced Personnel and Workbridge among whanganui recruitment agencies in New Zealand, by month

Month	AWF	Workbridge	Outsourced Personnel
Oct 2025	71.3%	27.7%	0.95%
Nov 2025	78.9%	20.3%	0.87%
Dec 2025	73.2%	25.3%	1.5%
Jan 2026	73.6%	25.2%	1.2%
Feb 2026	73.6%	25.6%	0.83%
Mar 2026	73.6%	25.6%	0.83%
Apr 2026	73.6%	25.5%	0.84%
May 2026	68.9%	30.1%	0.93%
Jun 2026	69%	30.1%	0.93%
Jul 2026	74.2%	24.7%	1.1%
Aug 2026	66.6%	32.1%	1.3%
Sep 2026	—	—	—

How has the Outsourced Personnel and Workbridge comparison changed over the last 12 months?

3 findings

Workbridge was ahead of Outsourced Personnel in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Outsourced Personnel’s estimated Share of Search among whanganui recruitment agencies in New Zealand moved from 0.95% to 1.3%, and its estimated monthly branded searches moved from 60 to 80.
Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand moved from 27.7% to 32.1%, and its estimated monthly branded searches moved from 1.8K to 1.9K.

How did search popularity change for New Zealand whanganui recruitment agencies in August 2026?

2 changes

In August 2026, Workbridge gained estimated Share of Search among whanganui recruitment agencies in New Zealand, from 24.7% to 32.1%.
Estimated monthly branded searches for Outsourced Personnel in New Zealand rose 33.3% over 11 measured months, from 60 to 80 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Outsourced Personnel’s and Workbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.