How popular isWorkbridge in search?
In August 2026, there were an estimated 1.9K branded searches for Workbridge in New Zealand which is up 11.4% over the last 11 months. Workbridge holds 43.1% estimated Share of Search among New Zealand gisborne recruitment agencies and is ranked 2nd of 3 competitors for search popularity.
Madison Recruitment52.9%
Workbridge43.1%
People Plus4%
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Which gisborne recruitment agencies compete with Workbridge?
Share of Search by month for Madison Recruitment, Workbridge, People Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | Madison Recruitment | Workbridge | People Plus |
|---|---|---|---|
| Oct 2025 | 55.5% | 40% | 4.6% |
| Nov 2025 | 60.2% | 34.8% | 5% |
| Dec 2025 | 62.7% | 30.5% | 6.8% |
| Jan 2026 | 65% | 31% | 4% |
| Feb 2026 | 63.3% | 31.4% | 5.3% |
| Mar 2026 | 58.8% | 36.5% | 4.7% |
| Apr 2026 | 58.7% | 36.5% | 4.8% |
| May 2026 | 54.3% | 40.5% | 5.2% |
| Jun 2026 | 54.4% | 41.1% | 4.4% |
| Jul 2026 | 58.6% | 36.5% | 4.9% |
| Aug 2026 | 52.9% | 43.1% | 4% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 2.4K | -4% | -5.7 points | |
| 2, held 2nd | 43.1% | 1.9K | +25.8% | +6.7 points | |
| 3, held 3rd | 4% | 180 | -14.3% | -1 points |
52.9%
held 1st · 2.4K estimated branded searches · -4% vs prior month · -5.7 points
43.1%
held 2nd · 1.9K estimated branded searches · +25.8% vs prior month · +6.7 points
4%
held 3rd · 180 estimated branded searches · -14.3% vs prior month · -1 points
Compare search popularity between Workbridge and its closest rivals
How has branded search demand for Workbridge changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Workbridge in New Zealand rose from 1.8K to 1.9K.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand increased from 40% to 43.1%.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand peaked at 43.1% in August 2026 and was lowest at 30.5% in December 2025.
How did search popularity change for New Zealand gisborne recruitment agencies in August 2026?
3 changes
In August 2026, Workbridge gained estimated Share of Search among gisborne recruitment agencies in New Zealand, from 36.5% to 43.1%.
In August 2026, Madison Recruitment lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 58.6% to 52.9%.
In August 2026, People Plus lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 4.9% to 4%.
Which whanganui recruitment agencies compete with Workbridge?
Share of Search by month for AWF, Workbridge. The figures are in the table below the chart.
View monthly share of search table
| Month | AWF | Workbridge | Outsourced Personnel |
|---|---|---|---|
| Oct 2025 | 71.3% | 27.7% | 0.95% |
| Nov 2025 | 78.9% | 20.3% | 0.87% |
| Dec 2025 | 73.2% | 25.3% | 1.5% |
| Jan 2026 | 73.6% | 25.2% | 1.2% |
| Feb 2026 | 73.6% | 25.6% | 0.83% |
| Mar 2026 | 73.6% | 25.6% | 0.83% |
| Apr 2026 | 73.6% | 25.5% | 0.84% |
| May 2026 | 68.9% | 30.1% | 0.93% |
| Jun 2026 | 69% | 30.1% | 0.93% |
| Jul 2026 | 74.2% | 24.7% | 1.1% |
| Aug 2026 | 66.6% | 32.1% | 1.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.6% | 4K | -13.1% | -7.6 points | |
| 2, held 2nd | 32.1% | 1.9K | +25.8% | +7.4 points | |
| 3, held 3rd | 1.3% | 80 | +14.3% | +0.2 points |
1.
AWF66.6%
held 1st · 4K estimated branded searches · -13.1% vs prior month · -7.6 points
32.1%
held 2nd · 1.9K estimated branded searches · +25.8% vs prior month · +7.4 points
1.3%
held 3rd · 80 estimated branded searches · +14.3% vs prior month · +0.2 points
Compare search popularity between Workbridge and its closest rivals
How has branded search demand for Workbridge changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand increased from 27.7% to 32.1%.
- Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among whanganui recruitment agencies in New Zealand peaked at 32.1% in August 2026 and was lowest at 20.3% in November 2025.
How did search popularity change for New Zealand whanganui recruitment agencies in August 2026?
3 changes
In August 2026, Workbridge gained estimated Share of Search among whanganui recruitment agencies in New Zealand, from 24.7% to 32.1%.
In August 2026, AWF lost estimated Share of Search among whanganui recruitment agencies in New Zealand, from 74.2% to 66.6%.
Estimated monthly branded searches for Outsourced Personnel in New Zealand rose 33.3% over 11 measured months, from 60 to 80 in August 2026.
How is Workbridge measured?
Brandwave collects information about searches that people make online using Workbridge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- work bridge
- work bridge jobs
- work bridge nz
- workbridge
- workbridge jobs
- workbridge new zealand
- workbridge nz
- workbridge wanganui
- workbridge whanganui
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Is Workbridge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.