Brandwave

How popular isAdecco?

In September 2026, people searched for Adecco by name about 3,580 times in New Zealand, about the same as the previous year. These searches made up 8.8% of all New Zealand Whanganui recruitment agency searches, placing Adecco fourth out of five agencies. When we asked both ChatGPT and Google AI Overviews about Whanganui recruitment agencies, Adecco appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Adecco is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. AWFShare of searches 47.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. WorkbridgeShare of searches 23.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Outsourced PersonnelShare of searches 17.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. AdeccoShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. PN PersonnelShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adecco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adecco is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outsourced Personnel1st
  2. AWF2nd
  3. PN Personnel3rd
  4. Adecco4th
  5. Workbridge5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outsourced Personnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workbridge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adecco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PN Personnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Whanganui recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Whanganui recruitment agencies compete with Adecco?

Adecco against Whanganui recruitment agencies in New Zealand, by month

Share of searches by month for AWF, Workbridge, Outsourced Personnel, Adecco, PN Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthAWFWorkbridgeOutsourced PersonnelAdeccoPN Personnel
Oct 202551.4%25.7%14.3%8.6%0%
Nov 202564.3%19%11.9%4.8%0%
Dec 202553.3%26.7%16.7%3.3%0%
Jan 202651.7%27.6%17.2%3.4%0%
Feb 202667.6%18.9%8.1%2.7%2.7%
Mar 202658.5%22%9.8%9.8%0%
Apr 202645.8%33.3%12.5%8.3%0%
May 202648.5%30.3%15.2%3%3%
Jun 202657.1%25.7%11.4%2.9%2.9%
Jul 202646.4%32.1%14.3%7.1%0%
Aug 202658.5%22%14.6%4.9%0%
Sep 202647.1%23.5%17.6%8.8%2.9%

  1. 1.AWF

    47.1%

    Held 1st. 160 estimated branded searches, -33.3% vs prior month. Share -11.5 points.

  2. 2.Workbridge

    23.5%

    Held 2nd. 80 estimated branded searches, -11.1% vs prior month. Share +1.6 points.

  3. 3.Outsourced Personnel

    17.6%

    Held 3rd. 60 estimated branded searches, 0% vs prior month. Share +3 points.

  4. 4.Adecco

    8.8%

    Held 4th. 30 estimated branded searches, +50% vs prior month. Share +3.9 points.

  5. 5.PN Personnel

    2.9%

    Held 5th. 10 estimated branded searches, — vs prior month. Share +2.9 points.

Compare popularity between Adecco and its closest rivals

Every comparison with Adecco

22 comparisons

How has branded search demand for Adecco changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adecco in New Zealand held steady, from 3.7K to 3.6K.
  • Across the 12 months ending September 2026, Adecco’s share of searches among Whanganui recruitment agencies in New Zealand peaked at 9.8% in March 2026 and was lowest at 2.7% in February 2026.

How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026?

5 changes

  1. In September 2026, Adecco gained share of searches among Whanganui recruitment agencies in New Zealand, from 4.9% to 8.8%.

  2. In September 2026, Outsourced Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 14.6% to 17.6%.

  3. In September 2026, PN Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 0% to 2.9%.

  4. In September 2026, Workbridge gained share of searches among Whanganui recruitment agencies in New Zealand, from 22% to 23.5%.

  5. In September 2026, AWF lost share of searches among Whanganui recruitment agencies in New Zealand, from 58.5% to 47.1%.

How are Adecco’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Adecco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adecco
  • adecco accounting
  • adecco dunedin
  • adecco employment services
  • adecco hastings
  • adecco jobs
  • adecco labour hire
  • adecco marketing
  • adecco marketing jobs
  • adecco nelson
  • adecco palmerston north
  • adecco personnel ltd
  • adecco property management
  • adecco recruitment
  • adecco temp agency
  • adecco wanganui
  • adecco whangarei
  • adecco work agency
  • staffing adecco
  • the adecco

Do you work for Adecco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Adecco compete?

Adecco is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies4th of 1310%Show ranking
Dunedin recruitment agencies4th of 917.9%Show ranking
Palmerston North recruitment agencies3rd of 720%Show ranking
Hastings recruitment agencies2nd of 817.6%Show ranking
New Plymouth recruitment agencies2nd of 1021.4%Show ranking
Nelson recruitment agencies2nd of 717.6%Show ranking
Whanganui recruitment agencies4th of 58.8%Shown above
Whangarei recruitment agencies1st of 537%Show ranking
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