Brandwave

Adecco vs PN Personnel:Which is more popular?

In September 2026, Adecco had more branded searches than PN Personnel among Whanganui recruitment agencies in New Zealand. Adecco had about 30 branded searches, while PN Personnel had 10. Adecco made up 8.8% of all Whanganui recruitment agency searches we track, and PN Personnel accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Whanganui recruitment agencies, Adecco appeared in three of the five answers and PN Personnel in two. PN Personnel was mentioned before Adecco in two out of three answers.

Among Whanganui recruitment agencies in New Zealand in September 2026

Who do people search for more?

Adecco, about 3 searches for every 1 for PN Personnel

Adecco 30 searchesPN Personnel 10 searches

Who does AI mention more?

Adecco, mentioned in 3 of 5 answers, PN Personnel in 2

Adecco in 3 of 5PN Personnel in 2 of 5

Who does AI recommend more?

PN Personnel, named ahead of Adecco in 2 of 3 answers

PN Personnel first in 2Adecco first in 1

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Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adecco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PN Personnel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PN Personnel was listed before Adecco in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Outsourced Personnel1st
  2. AWF2nd
  3. PN Personnel3rd
  4. Adecco4th
  5. Workbridge5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outsourced Personnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workbridge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adecco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PN Personnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Whanganui recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adecco or PN Personnel more popular in search?

This chart shows how often people search Google for Adecco and PN Personnel by name. Each line represents a brand's share of searches for all five Whanganui recruitment agencies we track, month by month, from searches in New Zealand.

Adecco and PN Personnel among Whanganui recruitment agencies in New Zealand, by month

Share of searches by month for Adecco, PN Personnel. The figures are in the table below the chart.

View monthly share of searches table
MonthAWFWorkbridgeOutsourced PersonnelAdeccoPN Personnel
Oct 202551.4%25.7%14.3%8.6%0%
Nov 202564.3%19%11.9%4.8%0%
Dec 202553.3%26.7%16.7%3.3%0%
Jan 202651.7%27.6%17.2%3.4%0%
Feb 202667.6%18.9%8.1%2.7%2.7%
Mar 202658.5%22%9.8%9.8%0%
Apr 202645.8%33.3%12.5%8.3%0%
May 202648.5%30.3%15.2%3%3%
Jun 202657.1%25.7%11.4%2.9%2.9%
Jul 202646.4%32.1%14.3%7.1%0%
Aug 202658.5%22%14.6%4.9%0%
Sep 202647.1%23.5%17.6%8.8%2.9%

How has the Adecco and PN Personnel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026?

2 changes
  1. In September 2026, Adecco gained share of searches among Whanganui recruitment agencies in New Zealand, from 4.9% to 8.8%.

  2. In September 2026, PN Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 0% to 2.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Adecco’s and PN Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

5 branded search terms

  • adecco
  • adecco personnel ltd
  • adecco work agency
  • staffing adecco
  • the adecco

PN Personnel

1 branded search term

  • pnpersonnel

How the Brand Demand Index is measured

Other head-to-heads among Whanganui recruitment agencies

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