Outsourced Personnel vs Workbridge:Which is more popular?

In September 2026, Workbridge had more branded searches than Outsourced Personnel among Whanganui recruitment agencies in New Zealand. Workbridge had about 80 branded searches, while Outsourced Personnel had 60. Workbridge made up 23.5% of all Whanganui recruitment agency searches we track, and Outsourced Personnel accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about Whanganui recruitment agencies, Outsourced Personnel appeared in four of the five answers and Workbridge in three. Outsourced Personnel was mentioned before Workbridge in every answer.

Among Whanganui recruitment agencies in New Zealand in September 2026

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Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outsourced Personnel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Workbridge was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Outsourced Personnel was listed before Workbridge in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
AWF	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Outsourced Personnel	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Workbridge	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Adecco	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
PN Personnel	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

AWF5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outsourced Personnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Workbridge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adecco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PN Personnel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Whanganui recruitment agencies

5 answers

Asked ChatGPT
“Which recruitment agency should I hire in Whanganui, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Whanganui, New Zealand?”
1. 1Outsourced Personnel
2. 2AWF
3. 3Adecco
4. 4Workbridge
Asked ChatGPT
“What's the best recruitment agency in Whanganui, New Zealand for new staff?”
Searched Google, AI Overview
“recruitment agencies whanganui”
Searched Google, AI Overview
“best recruitment agency whanganui”
1. 1Adecco
2. 2AWF
3. 3Workbridge

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Outsourced Personnel or Workbridge more popular in search?

This chart shows how often people search Google for Outsourced Personnel and Workbridge by name. Each line represents a brand's share of searches for all five Whanganui recruitment agencies we track, month by month, from searches in New Zealand.

Outsourced Personnel and Workbridge among Whanganui recruitment agencies in New Zealand, by month

Month	AWF	Workbridge	Outsourced Personnel	Adecco	PN Personnel
Oct 2025	51.4%	25.7%	14.3%	8.6%	0%
Nov 2025	64.3%	19%	11.9%	4.8%	0%
Dec 2025	53.3%	26.7%	16.7%	3.3%	0%
Jan 2026	51.7%	27.6%	17.2%	3.4%	0%
Feb 2026	67.6%	18.9%	8.1%	2.7%	2.7%
Mar 2026	58.5%	22%	9.8%	9.8%	0%
Apr 2026	45.8%	33.3%	12.5%	8.3%	0%
May 2026	48.5%	30.3%	15.2%	3%	3%
Jun 2026	57.1%	25.7%	11.4%	2.9%	2.9%
Jul 2026	46.4%	32.1%	14.3%	7.1%	0%
Aug 2026	58.5%	22%	14.6%	4.9%	0%
Sep 2026	47.1%	23.5%	17.6%	8.8%	2.9%

How has the Outsourced Personnel and Workbridge comparison changed over the last 12 months?

3 findings

Workbridge was ahead of Outsourced Personnel in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Outsourced Personnel’s share of searches among Whanganui recruitment agencies in New Zealand moved from 14.3% to 17.6%, and its estimated monthly branded searches moved from 50 to 60.
Across the 12 months ending September 2026, Workbridge’s share of searches among Whanganui recruitment agencies in New Zealand moved from 25.7% to 23.5%, and its estimated monthly branded searches moved from 90 to 80.

How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026?

2 changes

In September 2026, Outsourced Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 14.6% to 17.6%.
In September 2026, Workbridge gained share of searches among Whanganui recruitment agencies in New Zealand, from 22% to 23.5%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Outsourced Personnel’s and Workbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.