Brandwave

Adecco vs Frog Recruitment:Which is more popular?

In September 2026, Adecco had more branded searches than Frog Recruitment among temp staffing agencies in New Zealand. Adecco had about 2,670 branded searches, while Frog Recruitment had 590. Adecco made up 10% of all temp staffing agency searches we track, and Frog Recruitment accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Adecco and Frog Recruitment each appeared in two of the five answers. Adecco and Frog Recruitment were each mentioned first in two of the four answers that named either.

Among temp staffing agencies in New Zealand in September 2026

Who do people search for more?

Adecco, about 5 searches for every 1 for Frog Recruitment

Adecco 2.7K searchesFrog Recruitment 590 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Adecco in 2 of 5Frog Recruitment in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Adecco first in 2Frog Recruitment first in 2

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adecco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Frog Recruitment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adecco and Frog Recruitment were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. Allied Workforce10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adecco or Frog Recruitment more popular in search?

This chart shows how often people search Google for Adecco and Frog Recruitment by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.

Adecco and Frog Recruitment among temp staffing agencies in New Zealand, by month

Share of searches by month for Adecco, Frog Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoRandstadHirestaffTrade AssistTribe RecruitmentFrog RecruitmentManpowerGroupDrakeAllied WorkforceHays
Oct 202531.6%16.2%12.8%9.4%8.7%4.6%5.7%6.8%1.4%1.4%0.53%0.78%0.04%
Nov 202529.5%19%15.1%9%3.5%6.5%6.5%6.5%1.6%0.96%0.58%1.1%0.03%
Dec 202532.9%18.4%11.6%10%4.3%6.3%6.3%6.3%1.5%0.87%0.58%0.92%0.05%
Jan 202630.2%19.6%12.9%11.1%3.7%5.7%6.8%5.7%1.7%0.79%0.82%0.86%0.04%
Feb 202632.5%17.4%13.9%10%4%6.2%6.2%6.2%1.5%0.81%0.69%0.81%0.04%
Mar 202629.1%18.8%14.9%10.8%4.5%5.4%5.4%6.4%1.6%1.1%0.71%1.2%0.03%
Apr 202628.8%18.4%14.6%10.9%5.4%6.5%4.1%6.5%1.9%1.1%0.73%1.1%0.04%
May 202631.5%19.5%12.8%9.8%4.8%6.7%4.6%5.7%2.6%0.78%0.5%0.85%0.04%
Jun 202631.7%19.7%12.8%11.3%3.6%6.8%3.6%5.7%2.6%0.71%0.71%0.82%0.04%
Jul 202627.8%20.7%13.6%12%5%6%3.8%6%2.2%0.98%0.79%0.94%0.04%
Aug 202627.9%21.1%11.2%10.3%5.1%7.3%5%7.3%2.3%0.77%0.85%0.81%0.04%
Sep 202627.6%20.4%13.5%10%6.1%6%6%6%2.2%0.79%0.71%0.67%0.04%

How has the Adecco and Frog Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand temp staffing agencies in September 2026?

1 change

  1. Estimated monthly branded searches for Frog Recruitment in New Zealand rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Adecco’s and Frog Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

7 branded search terms

  • adecco
  • adecco personnel ltd
  • adecco temp agency
  • adecco wanganui
  • adecco work agency
  • staffing adecco
  • the adecco

Frog Recruitment

1 branded search term

  • Frog Recruitment

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

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