Brandwave

Adecco vs OneStaff:Which is more popular?

In September 2026, OneStaff had more branded searches than Adecco among temp staffing agencies in New Zealand. OneStaff had about 7,360 branded searches, while Adecco had 2,670. OneStaff made up 27.6% of all temp staffing agency searches we track, and Adecco accounted for 10%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, Adecco and OneStaff each appeared in two of the five answers. OneStaff was mentioned before Adecco in every answer that named either.

Among temp staffing agencies in New Zealand in September 2026

Who do people search for more?

OneStaff, about 3 searches for every 1 for Adecco

OneStaff 7.4K searchesAdecco 2.7K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Adecco in 2 of 5OneStaff in 2 of 5

Who does AI recommend more?

OneStaff, named ahead of Adecco in 2 of 2 answers

OneStaff first in 2Adecco never first

Follow Adecco vs OneStaff and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adecco and OneStaff were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OneStaff was listed before Adecco in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. Allied Workforce10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adecco or OneStaff more popular in search?

This chart shows how often people search Google for Adecco and OneStaff by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.

Adecco and OneStaff among temp staffing agencies in New Zealand, by month

Share of searches by month for OneStaff, Adecco. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoRandstadHirestaffTrade AssistTribe RecruitmentFrog RecruitmentManpowerGroupDrakeAllied WorkforceHays
Oct 202531.6%16.2%12.8%9.4%8.7%4.6%5.7%6.8%1.4%1.4%0.53%0.78%0.04%
Nov 202529.5%19%15.1%9%3.5%6.5%6.5%6.5%1.6%0.96%0.58%1.1%0.03%
Dec 202532.9%18.4%11.6%10%4.3%6.3%6.3%6.3%1.5%0.87%0.58%0.92%0.05%
Jan 202630.2%19.6%12.9%11.1%3.7%5.7%6.8%5.7%1.7%0.79%0.82%0.86%0.04%
Feb 202632.5%17.4%13.9%10%4%6.2%6.2%6.2%1.5%0.81%0.69%0.81%0.04%
Mar 202629.1%18.8%14.9%10.8%4.5%5.4%5.4%6.4%1.6%1.1%0.71%1.2%0.03%
Apr 202628.8%18.4%14.6%10.9%5.4%6.5%4.1%6.5%1.9%1.1%0.73%1.1%0.04%
May 202631.5%19.5%12.8%9.8%4.8%6.7%4.6%5.7%2.6%0.78%0.5%0.85%0.04%
Jun 202631.7%19.7%12.8%11.3%3.6%6.8%3.6%5.7%2.6%0.71%0.71%0.82%0.04%
Jul 202627.8%20.7%13.6%12%5%6%3.8%6%2.2%0.98%0.79%0.94%0.04%
Aug 202627.9%21.1%11.2%10.3%5.1%7.3%5%7.3%2.3%0.77%0.85%0.81%0.04%
Sep 202627.6%20.4%13.5%10%6.1%6%6%6%2.2%0.79%0.71%0.67%0.04%

How has the Adecco and OneStaff comparison changed over the last 12 months?

3 findings
  • OneStaff was ahead of Adecco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adecco’s share of searches among temp staffing agencies in New Zealand moved from 9.4% to 10%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among temp staffing agencies in New Zealand moved from 31.6% to 27.6%, and its estimated monthly branded searches moved from 8.9K to 7.4K.

How did search popularity change for New Zealand temp staffing agencies in September 2026?

1 change

  1. Estimated monthly branded searches for OneStaff in New Zealand fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Adecco’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

7 branded search terms

  • adecco
  • adecco personnel ltd
  • adecco temp agency
  • adecco wanganui
  • adecco work agency
  • staffing adecco
  • the adecco

OneStaff

6 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free