AWF vs OneStaff:Which is more popular?
In September 2026, OneStaff had more branded searches than AWF among temp staffing agencies in New Zealand. OneStaff had about 7,360 branded searches, while AWF had 3,600. OneStaff made up 27.6% of all temp staffing agency searches we track, and AWF accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, AWF appeared in four of the five answers and OneStaff in two. AWF was mentioned before OneStaff in every answer that named either.
Who do people search for more?
OneStaff, about 2 searches for every 1 for AWF
Who does AI mention more?
AWF, mentioned in 4 of 5 answers, OneStaff in 2
Who does AI recommend more?
AWF, named ahead of OneStaff in 4 of 4 answers
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Top temp staffing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AWF was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OneStaff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AWF was listed before OneStaff in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- AWF1st
Hirestaff2nd
Trade Assist3rd- OneStaff4th
- Tribe Recruitment5th
Adecco6th
Drake7th
Frog Recruitment8th
Hays9th- Allied Workforce10th
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hays1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about temp staffing agencies
5 answers
Asked ChatGPT
“Which temp staffing agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best temp staffing agencies in New Zealand?”
Asked ChatGPT
“What's the best temp staffing agency in New Zealand for temporary workers?”
Searched Google, AI Overview
“best temp staffing agency”
Searched Google, AI Overview
“contract staffing agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AWF or OneStaff more popular in search?
This chart shows how often people search Google for AWF and OneStaff by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.
Share of searches by month for OneStaff, AWF. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff | AWF | Adecco | Randstad | Hirestaff | Trade Assist | Tribe Recruitment | Frog Recruitment | ManpowerGroup | Drake | Allied Workforce | Hays |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 16.2% | 12.8% | 9.4% | 8.7% | 4.6% | 5.7% | 6.8% | 1.4% | 1.4% | 0.53% | 0.78% | 0.04% |
| Nov 2025 | 29.5% | 19% | 15.1% | 9% | 3.5% | 6.5% | 6.5% | 6.5% | 1.6% | 0.96% | 0.58% | 1.1% | 0.03% |
| Dec 2025 | 32.9% | 18.4% | 11.6% | 10% | 4.3% | 6.3% | 6.3% | 6.3% | 1.5% | 0.87% | 0.58% | 0.92% | 0.05% |
| Jan 2026 | 30.2% | 19.6% | 12.9% | 11.1% | 3.7% | 5.7% | 6.8% | 5.7% | 1.7% | 0.79% | 0.82% | 0.86% | 0.04% |
| Feb 2026 | 32.5% | 17.4% | 13.9% | 10% | 4% | 6.2% | 6.2% | 6.2% | 1.5% | 0.81% | 0.69% | 0.81% | 0.04% |
| Mar 2026 | 29.1% | 18.8% | 14.9% | 10.8% | 4.5% | 5.4% | 5.4% | 6.4% | 1.6% | 1.1% | 0.71% | 1.2% | 0.03% |
| Apr 2026 | 28.8% | 18.4% | 14.6% | 10.9% | 5.4% | 6.5% | 4.1% | 6.5% | 1.9% | 1.1% | 0.73% | 1.1% | 0.04% |
| May 2026 | 31.5% | 19.5% | 12.8% | 9.8% | 4.8% | 6.7% | 4.6% | 5.7% | 2.6% | 0.78% | 0.5% | 0.85% | 0.04% |
| Jun 2026 | 31.7% | 19.7% | 12.8% | 11.3% | 3.6% | 6.8% | 3.6% | 5.7% | 2.6% | 0.71% | 0.71% | 0.82% | 0.04% |
| Jul 2026 | 27.8% | 20.7% | 13.6% | 12% | 5% | 6% | 3.8% | 6% | 2.2% | 0.98% | 0.79% | 0.94% | 0.04% |
| Aug 2026 | 27.9% | 21.1% | 11.2% | 10.3% | 5.1% | 7.3% | 5% | 7.3% | 2.3% | 0.77% | 0.85% | 0.81% | 0.04% |
| Sep 2026 | 27.6% | 20.4% | 13.5% | 10% | 6.1% | 6% | 6% | 6% | 2.2% | 0.79% | 0.71% | 0.67% | 0.04% |
How has the AWF and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of AWF in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWF’s share of searches among temp staffing agencies in New Zealand moved from 12.8% to 13.5%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, OneStaff’s share of searches among temp staffing agencies in New Zealand moved from 31.6% to 27.6%, and its estimated monthly branded searches moved from 8.9K to 7.4K.
How did search popularity change for New Zealand temp staffing agencies in September 2026?
2 changes
In September 2026, AWF gained share of searches among temp staffing agencies in New Zealand, from 11.2% to 13.5%.
Estimated monthly branded searches for OneStaff in New Zealand fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using AWF’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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