Brandwave

How popular isAdecco?

In September 2026, people searched for Adecco by name about 3,580 times in New Zealand, about the same as the previous year. These searches made up 17.9% of all New Zealand Dunedin recruitment agency searches, placing Adecco fourth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Dunedin recruitment agencies, Adecco appeared in two of the three answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Adecco is the fourth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. OneStaffShare of searches 23.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  2. Select RecruitmentShare of searches 22.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Platinum RecruitmentShare of searches 18.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. AdeccoShare of searches 17.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  5. Your People RecruitmentShare of searches 5.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

+4 more

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Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Adecco was mentioned in two out of three: in two of the three ChatGPT answers. Adecco is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Platinum Recruitment1st
  2. Your People Recruitment2nd
  3. Select Recruitment3rd
  4. Fluid Recruitment4th
  5. Heights Recruitment4th
  6. Adecco6th
  7. OneStaff7th
  8. DKW Recruitment Group–
  9. Hays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin recruitment agencies compete with Adecco?

Adecco against Dunedin recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Select Recruitment, Platinum Recruitment, Adecco, Your People Recruitment, Fluid Recruitment, Heights Recruitment, DKW Recruitment Group, Hays. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffSelect RecruitmentPlatinum RecruitmentAdeccoYour People RecruitmentFluid RecruitmentHeights RecruitmentDKW Recruitment GroupHays
Oct 202519.9%20.5%16.7%16%10.9%5.8%2.6%4.5%3.2%
Nov 202518.5%29.6%13.3%12.6%10.4%6.7%3.7%3%2.2%
Dec 202513.6%20.3%11%15.3%9.3%5.9%4.2%17.8%2.5%
Jan 202615.1%26.9%20.2%13.4%5.9%5.9%5.9%3.4%3.4%
Feb 202616.1%26.6%21%11.3%11.3%5.6%2.4%3.2%2.4%
Mar 202616.8%22.9%19.1%15.3%10.7%5.3%3.1%3.1%3.8%
Apr 202616.1%28.2%20.2%11.3%7.3%5.6%4%3.2%4%
May 202612.8%31.6%17.1%17.1%6%6%2.6%4.3%2.6%
Jun 202614.3%30.1%18.8%13.5%5.3%6.8%3%4.5%3.8%
Jul 202615.6%24%18.2%18.8%7.1%7.1%3.2%3.2%2.6%
Aug 202617.1%21.7%19.4%22.5%5.4%5.4%3.1%2.3%3.1%
Sep 202623.1%22.4%18.7%17.9%5.2%3.7%3.7%3%2.2%

  1. 1.OneStaff

    23.1%

    Moved from 4th to 1st. 310 estimated branded searches, +40.9% vs prior month. Share +6.1 points.

  2. 2.Select Recruitment

    22.4%

    Held 2nd. 300 estimated branded searches, +7.1% vs prior month. Share +0.7 points.

  3. 3.Platinum Recruitment

    18.7%

    Held 3rd. 250 estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Adecco

    17.9%

    Moved from 1st to 4th. 240 estimated branded searches, -17.2% vs prior month. Share -4.6 points.

  5. 5.Your People Recruitment

    5.2%

    Moved from 6th to 5th. 70 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Fluid Recruitment

    3.7%

    Moved from 5th to 6th. 50 estimated branded searches, -28.6% vs prior month. Share -1.7 points.

  7. 7.Heights Recruitment

    3.7%

    Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share +0.6 points.

  8. 8.DKW Recruitment Group

    3%

    Moved from 9th to 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.7 points.

  9. 9.Hays

    2.2%

    Moved from 7th to 9th. 30 estimated branded searches, -25% vs prior month. Share -0.9 points.

Compare popularity between Adecco and its closest rivals

Every comparison with Adecco

22 comparisons

How has branded search demand for Adecco changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adecco in New Zealand held steady, from 3.7K to 3.6K.
  • Across the 12 months ending September 2026, Adecco’s share of searches among Dunedin recruitment agencies in New Zealand increased from 16% to 17.9%.
  • Across the 12 months ending September 2026, Adecco’s share of searches among Dunedin recruitment agencies in New Zealand peaked at 22.5% in August 2026 and was lowest at 11.3% in February 2026.

How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026?

6 changes

  1. In September 2026, OneStaff overtook Adecco and 2 others to become the leader among Dunedin recruitment agencies in New Zealand, with 23.1% of the searches.

  2. In September 2026, Heights Recruitment overtook Hays to rank 7th among Dunedin recruitment agencies in New Zealand, with 3.7% of the searches.

  3. In September 2026, DKW Recruitment Group overtook Hays to rank 8th among Dunedin recruitment agencies in New Zealand, with 3% of the searches.

  4. In September 2026, Select Recruitment gained share of searches among Dunedin recruitment agencies in New Zealand, from 21.7% to 22.4%.

  5. In September 2026, Adecco lost share of searches among Dunedin recruitment agencies in New Zealand, from 22.5% to 17.9%.

  6. In September 2026, Fluid Recruitment lost share of searches among Dunedin recruitment agencies in New Zealand, from 5.4% to 3.7%.

How are Adecco’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Adecco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adecco
  • adecco accounting
  • adecco dunedin
  • adecco employment services
  • adecco hastings
  • adecco jobs
  • adecco labour hire
  • adecco marketing
  • adecco marketing jobs
  • adecco nelson
  • adecco palmerston north
  • adecco personnel ltd
  • adecco property management
  • adecco recruitment
  • adecco temp agency
  • adecco wanganui
  • adecco whangarei
  • adecco work agency
  • staffing adecco
  • the adecco

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How the Brand Demand Index is measured

Where does Adecco compete?

Adecco is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies4th of 1310%Show ranking
Dunedin recruitment agencies4th of 917.9%Shown above
Palmerston North recruitment agencies3rd of 720%Show ranking
Hastings recruitment agencies2nd of 817.6%Show ranking
New Plymouth recruitment agencies2nd of 1021.4%Show ranking
Nelson recruitment agencies2nd of 717.6%Show ranking
Whanganui recruitment agencies4th of 58.8%Show ranking
Whangarei recruitment agencies1st of 537%Show ranking
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