Brandwave

How popular isHays?

In September 2026, people searched for Hays by name about 2,040 times in New Zealand, a 13.2% decrease from the previous year. These searches made up 2.2% of all New Zealand Dunedin recruitment agency searches, placing Hays ninth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Dunedin recruitment agencies, Hays did not appear in any of the answers.

Search and AI answers in September 2026

Hays is the ninth most searched of 9 competitors and not listed in any AI answer.

  1. OneStaffShare of searches 23.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  2. Select RecruitmentShare of searches 22.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Platinum RecruitmentShare of searches 18.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. AdeccoShare of searches 17.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  5. HaysShare of searches 2.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hays did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Platinum Recruitment1st
  2. Your People Recruitment2nd
  3. Select Recruitment3rd
  4. Fluid Recruitment4th
  5. Heights Recruitment4th
  6. Adecco6th
  7. OneStaff7th
  8. DKW Recruitment Group–
  9. Hays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin recruitment agencies compete with Hays?

Hays against Dunedin recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Select Recruitment, Platinum Recruitment, Adecco, Your People Recruitment, Fluid Recruitment, Heights Recruitment, DKW Recruitment Group, Hays. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffSelect RecruitmentPlatinum RecruitmentAdeccoYour People RecruitmentFluid RecruitmentHeights RecruitmentDKW Recruitment GroupHays
Oct 202519.9%20.5%16.7%16%10.9%5.8%2.6%4.5%3.2%
Nov 202518.5%29.6%13.3%12.6%10.4%6.7%3.7%3%2.2%
Dec 202513.6%20.3%11%15.3%9.3%5.9%4.2%17.8%2.5%
Jan 202615.1%26.9%20.2%13.4%5.9%5.9%5.9%3.4%3.4%
Feb 202616.1%26.6%21%11.3%11.3%5.6%2.4%3.2%2.4%
Mar 202616.8%22.9%19.1%15.3%10.7%5.3%3.1%3.1%3.8%
Apr 202616.1%28.2%20.2%11.3%7.3%5.6%4%3.2%4%
May 202612.8%31.6%17.1%17.1%6%6%2.6%4.3%2.6%
Jun 202614.3%30.1%18.8%13.5%5.3%6.8%3%4.5%3.8%
Jul 202615.6%24%18.2%18.8%7.1%7.1%3.2%3.2%2.6%
Aug 202617.1%21.7%19.4%22.5%5.4%5.4%3.1%2.3%3.1%
Sep 202623.1%22.4%18.7%17.9%5.2%3.7%3.7%3%2.2%

  1. 1.OneStaff

    23.1%

    Moved from 4th to 1st. 310 estimated branded searches, +40.9% vs prior month. Share +6.1 points.

  2. 2.Select Recruitment

    22.4%

    Held 2nd. 300 estimated branded searches, +7.1% vs prior month. Share +0.7 points.

  3. 3.Platinum Recruitment

    18.7%

    Held 3rd. 250 estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Adecco

    17.9%

    Moved from 1st to 4th. 240 estimated branded searches, -17.2% vs prior month. Share -4.6 points.

  5. 5.Your People Recruitment

    5.2%

    Moved from 6th to 5th. 70 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Fluid Recruitment

    3.7%

    Moved from 5th to 6th. 50 estimated branded searches, -28.6% vs prior month. Share -1.7 points.

  7. 7.Heights Recruitment

    3.7%

    Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share +0.6 points.

  8. 8.DKW Recruitment Group

    3%

    Moved from 9th to 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.7 points.

  9. 9.Hays

    2.2%

    Moved from 7th to 9th. 30 estimated branded searches, -25% vs prior month. Share -0.9 points.

Compare popularity between Hays and its closest rivals

Every comparison with Hays

13 comparisons

How has branded search demand for Hays changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hays in New Zealand fell from 2.4K to 2K.
  • Across the 12 months ending September 2026, Hays’ share of searches among Dunedin recruitment agencies in New Zealand decreased from 3.2% to 2.2%.
  • Across the 12 months ending September 2026, Hays’ share of searches among Dunedin recruitment agencies in New Zealand peaked at 4% in April 2026 and was lowest at 2.2% in November 2025.
  • Across the 12 months ending September 2026, Hays fell from 8th to 9th among Dunedin recruitment agencies in New Zealand.

How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026?

6 changes

  1. In September 2026, OneStaff overtook Adecco and 2 others to become the leader among Dunedin recruitment agencies in New Zealand, with 23.1% of the searches.

  2. In September 2026, Heights Recruitment overtook Hays to rank 7th among Dunedin recruitment agencies in New Zealand, with 3.7% of the searches.

  3. In September 2026, DKW Recruitment Group overtook Hays to rank 8th among Dunedin recruitment agencies in New Zealand, with 3% of the searches.

  4. In September 2026, Select Recruitment gained share of searches among Dunedin recruitment agencies in New Zealand, from 21.7% to 22.4%.

  5. In September 2026, Adecco lost share of searches among Dunedin recruitment agencies in New Zealand, from 22.5% to 17.9%.

  6. In September 2026, Fluid Recruitment lost share of searches among Dunedin recruitment agencies in New Zealand, from 5.4% to 3.7%.

How are Hays’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hays
  • hays dunedin
  • hays labour hire
  • hays recruitment
  • hays tauranga
  • hays temp agency

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How the Brand Demand Index is measured

Where does Hays compete?

Hays is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies13th of 130.04%Show ranking
Auckland recruitment agencies7th of 95.8%Show ranking
Christchurch recruitment agencies7th of 94.8%Show ranking
Wellington recruitment agencies5th of 99.2%Show ranking
Dunedin recruitment agencies9th of 92.2%Shown above
Tauranga recruitment agencies5th of 82.9%Show ranking
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