Archway Recruitment vs Hays:Which is more popular?
In September 2026, Archway Recruitment had more branded searches than Hays among Wellington recruitment agencies in New Zealand. Archway Recruitment had about 160 branded searches, while Hays had 140. Archway Recruitment made up 10.5% of all Wellington recruitment agency searches we track, and Hays accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about Wellington recruitment agencies, Archway Recruitment and Hays each appeared in two of the five answers. Archway Recruitment and Hays were each mentioned first in two of the four answers.
Who do people search for more?
Archway Recruitment, about 14% more searches than Hays
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Archway Recruitment vs Hays and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Wellington recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Archway Recruitment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hays was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Archway Recruitment and Hays were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beyond Recruitment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Archway Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hays2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trade Assist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Key Skills Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madison Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McLaren Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington recruitment agencies
5 answers
Asked ChatGPT
“Which recruitment agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Wellington, New Zealand for a new employee?”
Searched Google, AI Overview
“wellington recruitment agency”
Searched Google, AI Overview
“job agency wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Archway Recruitment or Hays more popular in search?
This chart shows how often people search Google for Archway Recruitment and Hays by name. Each line represents a brand's share of searches for all nine Wellington recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Archway Recruitment, Hays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beyond Recruitment | Robert Walters | Madison Recruitment | Archway Recruitment | Hays | McLaren Recruitment | Trade Assist | Alpha Recruitment | Key Skills Recruitment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 19.5% | 13.4% | 14.6% | 10.4% | 6.7% | 3% | 3.7% | 4.3% |
| Nov 2025 | 22.8% | 17.9% | 15.9% | 13.8% | 11.7% | 6.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 21.6% | 25.5% | 14.7% | 9.8% | 10.8% | 6.9% | 4.9% | 2.9% | 2.9% |
| Jan 2026 | 23.2% | 18.3% | 16.2% | 12% | 9.9% | 9.9% | 3.5% | 3.5% | 3.5% |
| Feb 2026 | 24% | 19.2% | 16.2% | 9% | 12.6% | 8.4% | 4.2% | 3.6% | 3% |
| Mar 2026 | 20.2% | 24.2% | 13.6% | 12.1% | 8.6% | 8.6% | 4.5% | 4% | 4% |
| Apr 2026 | 21.7% | 21.1% | 15.1% | 11.2% | 11.2% | 7.9% | 3.3% | 3.3% | 5.3% |
| May 2026 | 21.9% | 26.2% | 14.8% | 9.8% | 9.8% | 8.2% | 2.7% | 3.3% | 3.3% |
| Jun 2026 | 23.5% | 22.9% | 12.4% | 14.7% | 8.2% | 6.5% | 2.4% | 4.1% | 5.3% |
| Jul 2026 | 22.6% | 27.1% | 13% | 13.6% | 6.2% | 8.5% | 1.7% | 2.8% | 4.5% |
| Aug 2026 | 20.8% | 20.1% | 17% | 11.9% | 6.9% | 9.4% | 5.7% | 3.1% | 5% |
| Sep 2026 | 26.1% | 20.9% | 12.4% | 10.5% | 9.2% | 7.2% | 5.9% | 3.9% | 3.9% |
How has the Archway Recruitment and Hays comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Hays took it in December 2025, Archway Recruitment took it in January 2026, Hays took it in February 2026, Archway Recruitment took it in March 2026.
- Across the 12 months ending September 2026, Archway Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 14.6% to 10.5%, and its estimated monthly branded searches moved from 240 to 160.
- Across the 12 months ending September 2026, Hays’ share of searches among Wellington recruitment agencies in New Zealand moved from 10.4% to 9.2%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?
2 changes
In September 2026, Hays overtook McLaren Recruitment to rank 5th among Wellington recruitment agencies in New Zealand, with 9.2% of the searches.
In September 2026, Archway Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 11.9% to 10.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Archway Recruitment’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archway Recruitment
2 branded search terms
- archway recruitment
- archway recruitment wellington
Hays
2 branded search terms
- hays
- hays temp agency
Other head-to-heads among Wellington recruitment agencies
- Beyond Recruitment vs Robert Walters: compare popularity
- Beyond Recruitment vs Madison Recruitment: compare popularity
- Beyond Recruitment vs Archway Recruitment: compare popularity
- Beyond Recruitment vs Hays: compare popularity
- Robert Walters vs Madison Recruitment: compare popularity
- Robert Walters vs Archway Recruitment: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.