Brandwave

How popular isHays?

In September 2026, people searched for Hays by name about 2,040 times in New Zealand, a 13.2% decrease from the previous year. These searches made up 2.9% of all New Zealand Tauranga recruitment agency searches, placing Hays fifth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Tauranga recruitment agencies, Hays did not appear in any of the answers.

Search and AI answers in September 2026

Hays is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. OneStaffShare of searches 38.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Tradestaff TaurangaShare of searches 37.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Jigsaw StaffingShare of searches 7.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Ryan + AlexanderShare of searches 5.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. HaysShare of searches 2.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hays did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jigsaw Staffing1st
  2. OneStaff2nd
  3. Tradestaff Tauranga3rd
  4. One21 Recruitment4th
  5. Ryan + Alexander5th
  6. Hays–
  7. Madison Recruitment–
  8. The Staffroom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga recruitment agencies compete with Hays?

Hays against Tauranga recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff Tauranga, Jigsaw Staffing, Ryan + Alexander, Hays, Madison Recruitment, One21 Recruitment, The Staffroom. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff TaurangaJigsaw StaffingRyan + AlexanderHaysMadison RecruitmentOne21 RecruitmentThe Staffroom
Oct 202544%28%9.3%4%4%5.3%2.7%2.7%
Nov 202552.1%27.1%4.2%5.2%3.1%4.2%2.1%2.1%
Dec 202548.6%28.4%6.8%5.4%2.7%4.1%1.4%2.7%
Jan 202633.3%39.5%3.7%9.9%4.9%4.9%1.2%2.5%
Feb 202649%25%10.6%4.8%2.9%2.9%0.96%3.8%
Mar 202646.1%29.2%7.9%5.6%3.4%3.4%1.1%3.4%
Apr 202643.8%29.2%7.9%6.7%4.5%3.4%2.2%2.2%
May 202646.7%29.9%8.4%6.5%2.8%1.9%2.8%0.93%
Jun 202644.8%30.5%6.7%6.7%2.9%3.8%2.9%1.9%
Jul 202646.1%29.2%10.1%5.6%2.2%2.2%2.2%2.2%
Aug 202634.1%30.6%12.9%10.6%2.4%3.5%2.4%3.5%
Sep 202638.6%37.1%7.1%5.7%2.9%2.9%2.9%2.9%

  1. 1.OneStaff

    38.6%

    Held 1st. 270 estimated branded searches, -6.9% vs prior month. Share +4.5 points.

  2. 2.Tradestaff Tauranga

    37.1%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +6.6 points.

  3. 3.Jigsaw Staffing

    7.1%

    Held 3rd. 50 estimated branded searches, -54.5% vs prior month. Share -5.8 points.

  4. 4.Ryan + Alexander

    5.7%

    Held 4th. 40 estimated branded searches, -55.6% vs prior month. Share -4.9 points.

  5. 5.Hays

    2.9%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Madison Recruitment

    2.9%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  7. 7.One21 Recruitment

    2.9%

    Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.The Staffroom

    2.9%

    Moved from 6th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare popularity between Hays and its closest rivals

Every comparison with Hays

13 comparisons

How has branded search demand for Hays changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hays in New Zealand fell from 2.4K to 2K.
  • Across the 12 months ending September 2026, Hays’ share of searches among Tauranga recruitment agencies in New Zealand decreased from 4% to 2.9%.
  • Across the 12 months ending September 2026, Hays’ share of searches among Tauranga recruitment agencies in New Zealand peaked at 4.9% in January 2026 and was lowest at 2.2% in July 2026.

How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026?

6 changes

  1. In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  2. In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  3. In September 2026, Tradestaff Tauranga gained share of searches among Tauranga recruitment agencies in New Zealand, from 30.6% to 37.1%.

  4. In September 2026, OneStaff gained share of searches among Tauranga recruitment agencies in New Zealand, from 34.1% to 38.6%.

  5. In September 2026, Jigsaw Staffing lost share of searches among Tauranga recruitment agencies in New Zealand, from 12.9% to 7.1%.

  6. In September 2026, Ryan + Alexander lost share of searches among Tauranga recruitment agencies in New Zealand, from 10.6% to 5.7%.

How are Hays’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hays
  • hays dunedin
  • hays labour hire
  • hays recruitment
  • hays tauranga
  • hays temp agency

Do you work for Hays? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hays compete?

Hays is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies13th of 130.04%Show ranking
Auckland recruitment agencies7th of 95.8%Show ranking
Christchurch recruitment agencies7th of 94.8%Show ranking
Wellington recruitment agencies5th of 99.2%Show ranking
Dunedin recruitment agencies9th of 92.2%Show ranking
Tauranga recruitment agencies5th of 82.9%Shown above
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Is Hays your brand?

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