Hays vs One21 Recruitment:Which is more popular?
In September 2026, Hays and One21 Recruitment were level in searches among Tauranga recruitment agencies in New Zealand, with an estimated 20 branded searches each, at 2.9% of the total each. When we asked ChatGPT and Google AI Overviews about Tauranga recruitment agencies, One21 Recruitment appeared in all three answers and Hays in none.
Who do people search for more?
Hays and One21 Recruitment are searched for about as often as each other.
Who does AI mention more?
One21 Recruitment, mentioned in every answer we collected
Who does AI recommend more?
One21 Recruitment, the only one of the two named
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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, One21 Recruitment appeared in all three answers. Hays did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff3 of 3Named in 3 of 3 ChatGPT answers- Tradestaff Tauranga3 of 3Named in 3 of 3 ChatGPT answers
Jigsaw Staffing3 of 3Named in 3 of 3 ChatGPT answers- One21 Recruitment3 of 3Named in 3 of 3 ChatGPT answers
Ryan + Alexander2 of 3Named in 2 of 3 ChatGPT answers
Hays0 of 3Named in 0 of 3 ChatGPT answers
Madison Recruitment0 of 3Named in 0 of 3 ChatGPT answers
The Staffroom0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Tauranga, New Zealand for a new employee?”
Searched Google, AI Overview
“tauranga recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best recruitment agency tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hays or One21 Recruitment more popular in search?
This chart shows how often people search Google for Hays and One21 Recruitment by name. Each line represents a brand's share of searches for all eight Tauranga recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Hays, One21 Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff Tauranga | Jigsaw Staffing | Ryan + Alexander | Hays | Madison Recruitment | One21 Recruitment | The Staffroom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 28% | 9.3% | 4% | 4% | 5.3% | 2.7% | 2.7% |
| Nov 2025 | 52.1% | 27.1% | 4.2% | 5.2% | 3.1% | 4.2% | 2.1% | 2.1% |
| Dec 2025 | 48.6% | 28.4% | 6.8% | 5.4% | 2.7% | 4.1% | 1.4% | 2.7% |
| Jan 2026 | 33.3% | 39.5% | 3.7% | 9.9% | 4.9% | 4.9% | 1.2% | 2.5% |
| Feb 2026 | 49% | 25% | 10.6% | 4.8% | 2.9% | 2.9% | 0.96% | 3.8% |
| Mar 2026 | 46.1% | 29.2% | 7.9% | 5.6% | 3.4% | 3.4% | 1.1% | 3.4% |
| Apr 2026 | 43.8% | 29.2% | 7.9% | 6.7% | 4.5% | 3.4% | 2.2% | 2.2% |
| May 2026 | 46.7% | 29.9% | 8.4% | 6.5% | 2.8% | 1.9% | 2.8% | 0.93% |
| Jun 2026 | 44.8% | 30.5% | 6.7% | 6.7% | 2.9% | 3.8% | 2.9% | 1.9% |
| Jul 2026 | 46.1% | 29.2% | 10.1% | 5.6% | 2.2% | 2.2% | 2.2% | 2.2% |
| Aug 2026 | 34.1% | 30.6% | 12.9% | 10.6% | 2.4% | 3.5% | 2.4% | 3.5% |
| Sep 2026 | 38.6% | 37.1% | 7.1% | 5.7% | 2.9% | 2.9% | 2.9% | 2.9% |
How has the Hays and One21 Recruitment comparison changed over the last 12 months?
3 findings
- Hays was ahead of One21 Recruitment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hays’ share of searches among Tauranga recruitment agencies in New Zealand moved from 4% to 2.9%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending September 2026, One21 Recruitment’s share of searches among Tauranga recruitment agencies in New Zealand moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026?
2 changes
In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.
In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hays’ and One21 Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
3 branded search terms
- hays
- hays tauranga
- hays temp agency
One21 Recruitment
2 branded search terms
- one21 recruitment
- one21 recruitment tauranga
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