How popular isOne21 Recruitment?
In September 2026, people searched for One21 Recruitment by name about 40 times in New Zealand, a 100% increase from the previous year. These searches made up 2.9% of all New Zealand Tauranga recruitment agency searches, placing One21 Recruitment seventh out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Tauranga recruitment agencies, One21 Recruitment appeared in all answers and was the fourth most recommended of the eight.
One21 Recruitment is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.
OneStaffShare of searches 38.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd- Tradestaff TaurangaShare of searches 37.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Jigsaw StaffingShare of searches 7.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Ryan + AlexanderShare of searches 5.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th- One21 RecruitmentShare of searches 2.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, One21 Recruitment appeared in all three answers. One21 Recruitment is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OneStaff3 of 3Named in 3 of 3 ChatGPT answers
- Tradestaff Tauranga3 of 3Named in 3 of 3 ChatGPT answers
- Jigsaw Staffing3 of 3Named in 3 of 3 ChatGPT answers
- One21 Recruitment3 of 3Named in 3 of 3 ChatGPT answers
- Ryan + Alexander2 of 3Named in 2 of 3 ChatGPT answers
Hays0 of 3Named in 0 of 3 ChatGPT answers
Madison Recruitment0 of 3Named in 0 of 3 ChatGPT answers
The Staffroom0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Tauranga, New Zealand for a new employee?”
Searched Google, AI Overview
“tauranga recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best recruitment agency tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Tauranga recruitment agencies compete with One21 Recruitment?
Share of searches by month for OneStaff, Tradestaff Tauranga, Jigsaw Staffing, Ryan + Alexander, Hays, Madison Recruitment, One21 Recruitment, The Staffroom. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Tradestaff Tauranga | Jigsaw Staffing | Ryan + Alexander | Hays | Madison Recruitment | One21 Recruitment | The Staffroom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 28% | 9.3% | 4% | 4% | 5.3% | 2.7% | 2.7% |
| Nov 2025 | 52.1% | 27.1% | 4.2% | 5.2% | 3.1% | 4.2% | 2.1% | 2.1% |
| Dec 2025 | 48.6% | 28.4% | 6.8% | 5.4% | 2.7% | 4.1% | 1.4% | 2.7% |
| Jan 2026 | 33.3% | 39.5% | 3.7% | 9.9% | 4.9% | 4.9% | 1.2% | 2.5% |
| Feb 2026 | 49% | 25% | 10.6% | 4.8% | 2.9% | 2.9% | 0.96% | 3.8% |
| Mar 2026 | 46.1% | 29.2% | 7.9% | 5.6% | 3.4% | 3.4% | 1.1% | 3.4% |
| Apr 2026 | 43.8% | 29.2% | 7.9% | 6.7% | 4.5% | 3.4% | 2.2% | 2.2% |
| May 2026 | 46.7% | 29.9% | 8.4% | 6.5% | 2.8% | 1.9% | 2.8% | 0.93% |
| Jun 2026 | 44.8% | 30.5% | 6.7% | 6.7% | 2.9% | 3.8% | 2.9% | 1.9% |
| Jul 2026 | 46.1% | 29.2% | 10.1% | 5.6% | 2.2% | 2.2% | 2.2% | 2.2% |
| Aug 2026 | 34.1% | 30.6% | 12.9% | 10.6% | 2.4% | 3.5% | 2.4% | 3.5% |
| Sep 2026 | 38.6% | 37.1% | 7.1% | 5.7% | 2.9% | 2.9% | 2.9% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.6% | 270 | -6.9% | +4.5 points | |
| 2, held 2nd | 37.1% | 260 | 0% | +6.6 points | |
| 3, held 3rd | 7.1% | 50 | -54.5% | -5.8 points | |
| 4, held 4th | 5.7% | 40 | -55.6% | -4.9 points | |
| 5, moved from 7th to 5th | 2.9% | 20 | 0% | +0.5 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 2.9% | 20 | -33.3% | -0.7 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 2.9% | 20 | 0% | +0.5 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 2.9% | 20 | -33.3% | -0.7 pointsmoved from 6th to 8th |
1.
OneStaff38.6%
Held 1st. 270 estimated branded searches, -6.9% vs prior month. Share +4.5 points.
37.1%
Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +6.6 points.
7.1%
Held 3rd. 50 estimated branded searches, -54.5% vs prior month. Share -5.8 points.
5.7%
Held 4th. 40 estimated branded searches, -55.6% vs prior month. Share -4.9 points.
5.
Hays2.9%
Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.
2.9%
Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.
2.9%
Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.
2.9%
Moved from 6th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.
Compare popularity between One21 Recruitment and its closest rivals
- One21 Recruitment vs Jigsaw Staffing: compare popularity
- One21 Recruitment vs Ryan + Alexander: compare popularity
- One21 Recruitment vs Hays: compare popularity
- One21 Recruitment vs Madison Recruitment: compare popularity
- One21 Recruitment vs The Staffroom: compare popularity
- Compare One21 Recruitment with any brand
How has branded search demand for One21 Recruitment changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for One21 Recruitment in New Zealand rose from 20 to 40.
- Across the 12 months ending September 2026, One21 Recruitment’s share of searches among Tauranga recruitment agencies in New Zealand peaked at 2.9% in June 2026 and was lowest at 0.96% in February 2026.
How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026?
6 changes
In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.
In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.
In September 2026, Tradestaff Tauranga gained share of searches among Tauranga recruitment agencies in New Zealand, from 30.6% to 37.1%.
In September 2026, OneStaff gained share of searches among Tauranga recruitment agencies in New Zealand, from 34.1% to 38.6%.
In September 2026, Jigsaw Staffing lost share of searches among Tauranga recruitment agencies in New Zealand, from 12.9% to 7.1%.
In September 2026, Ryan + Alexander lost share of searches among Tauranga recruitment agencies in New Zealand, from 10.6% to 5.7%.
How are One21 Recruitment’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using One21 Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- one21 recruitment
- one21 recruitment tauranga
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