Brandwave

Jigsaw Staffing vs One21 Recruitment:Which is more popular?

In September 2026, Jigsaw Staffing had more branded searches than One21 Recruitment among Tauranga recruitment agencies in New Zealand. Jigsaw Staffing had about 50 branded searches, while One21 Recruitment had 20. Jigsaw Staffing made up 7.1% of all Tauranga recruitment agency searches we track, and One21 Recruitment accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Tauranga recruitment agencies, both Jigsaw Staffing and One21 Recruitment appeared in all three answers. Jigsaw Staffing was mentioned before One21 Recruitment in every answer.

Among Tauranga recruitment agencies in New Zealand in September 2026

Who do people search for more?

Jigsaw Staffing, about 3 searches for every 1 for One21 Recruitment

Jigsaw Staffing 50 searchesOne21 Recruitment 20 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Jigsaw Staffing in 3 of 3One21 Recruitment in 3 of 3

Who does AI recommend more?

Jigsaw Staffing, named ahead of One21 Recruitment in every answer

Jigsaw Staffing first in 3One21 Recruitment never first

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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Jigsaw Staffing and One21 Recruitment showed up in all three answers. Jigsaw Staffing was listed before One21 Recruitment in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jigsaw Staffing1st
  2. OneStaff2nd
  3. Tradestaff Tauranga3rd
  4. One21 Recruitment4th
  5. Ryan + Alexander5th
  6. Hays–
  7. Madison Recruitment–
  8. The Staffroom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Jigsaw Staffing or One21 Recruitment more popular in search?

This chart shows how often people search Google for Jigsaw Staffing and One21 Recruitment by name. Each line represents a brand's share of searches for all eight Tauranga recruitment agencies we track, month by month, from searches in New Zealand.

Jigsaw Staffing and One21 Recruitment among Tauranga recruitment agencies in New Zealand, by month

Share of searches by month for Jigsaw Staffing, One21 Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff TaurangaJigsaw StaffingRyan + AlexanderHaysMadison RecruitmentOne21 RecruitmentThe Staffroom
Oct 202544%28%9.3%4%4%5.3%2.7%2.7%
Nov 202552.1%27.1%4.2%5.2%3.1%4.2%2.1%2.1%
Dec 202548.6%28.4%6.8%5.4%2.7%4.1%1.4%2.7%
Jan 202633.3%39.5%3.7%9.9%4.9%4.9%1.2%2.5%
Feb 202649%25%10.6%4.8%2.9%2.9%0.96%3.8%
Mar 202646.1%29.2%7.9%5.6%3.4%3.4%1.1%3.4%
Apr 202643.8%29.2%7.9%6.7%4.5%3.4%2.2%2.2%
May 202646.7%29.9%8.4%6.5%2.8%1.9%2.8%0.93%
Jun 202644.8%30.5%6.7%6.7%2.9%3.8%2.9%1.9%
Jul 202646.1%29.2%10.1%5.6%2.2%2.2%2.2%2.2%
Aug 202634.1%30.6%12.9%10.6%2.4%3.5%2.4%3.5%
Sep 202638.6%37.1%7.1%5.7%2.9%2.9%2.9%2.9%

How has the Jigsaw Staffing and One21 Recruitment comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026?

2 changes

  1. In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  2. In September 2026, Jigsaw Staffing lost share of searches among Tauranga recruitment agencies in New Zealand, from 12.9% to 7.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jigsaw Staffing’s and One21 Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jigsaw Staffing

1 branded search term

  • jigsaw staffing

One21 Recruitment

2 branded search terms

  • one21 recruitment
  • one21 recruitment tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga recruitment agencies

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