Brandwave

How popular isOneStaff?

In September 2026, people searched for OneStaff by name about 8,870 times in New Zealand, a 16.4% decrease from the previous year. These searches made up 38.6% of all New Zealand Tauranga recruitment agency searches, placing OneStaff first out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Tauranga recruitment agencies, OneStaff appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

OneStaff is the most searched of 8 competitors and the second most recommended in AI answers.

  1. OneStaffShare of searches 38.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Tradestaff TaurangaShare of searches 37.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Jigsaw StaffingShare of searches 7.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Ryan + AlexanderShare of searches 5.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. HaysShare of searches 2.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, OneStaff appeared in all three answers. OneStaff is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jigsaw Staffing1st
  2. OneStaff2nd
  3. Tradestaff Tauranga3rd
  4. One21 Recruitment4th
  5. Ryan + Alexander5th
  6. Hays–
  7. Madison Recruitment–
  8. The Staffroom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga recruitment agencies compete with OneStaff?

OneStaff against Tauranga recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff Tauranga, Jigsaw Staffing, Ryan + Alexander, Hays, Madison Recruitment, One21 Recruitment, The Staffroom. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff TaurangaJigsaw StaffingRyan + AlexanderHaysMadison RecruitmentOne21 RecruitmentThe Staffroom
Oct 202544%28%9.3%4%4%5.3%2.7%2.7%
Nov 202552.1%27.1%4.2%5.2%3.1%4.2%2.1%2.1%
Dec 202548.6%28.4%6.8%5.4%2.7%4.1%1.4%2.7%
Jan 202633.3%39.5%3.7%9.9%4.9%4.9%1.2%2.5%
Feb 202649%25%10.6%4.8%2.9%2.9%0.96%3.8%
Mar 202646.1%29.2%7.9%5.6%3.4%3.4%1.1%3.4%
Apr 202643.8%29.2%7.9%6.7%4.5%3.4%2.2%2.2%
May 202646.7%29.9%8.4%6.5%2.8%1.9%2.8%0.93%
Jun 202644.8%30.5%6.7%6.7%2.9%3.8%2.9%1.9%
Jul 202646.1%29.2%10.1%5.6%2.2%2.2%2.2%2.2%
Aug 202634.1%30.6%12.9%10.6%2.4%3.5%2.4%3.5%
Sep 202638.6%37.1%7.1%5.7%2.9%2.9%2.9%2.9%

  1. 1.OneStaff

    38.6%

    Held 1st. 270 estimated branded searches, -6.9% vs prior month. Share +4.5 points.

  2. 2.Tradestaff Tauranga

    37.1%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +6.6 points.

  3. 3.Jigsaw Staffing

    7.1%

    Held 3rd. 50 estimated branded searches, -54.5% vs prior month. Share -5.8 points.

  4. 4.Ryan + Alexander

    5.7%

    Held 4th. 40 estimated branded searches, -55.6% vs prior month. Share -4.9 points.

  5. 5.Hays

    2.9%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Madison Recruitment

    2.9%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  7. 7.One21 Recruitment

    2.9%

    Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.The Staffroom

    2.9%

    Moved from 6th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare popularity between OneStaff and its closest rivals

Every comparison with OneStaff

41 comparisons

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OneStaff in New Zealand fell from 10.6K to 8.9K.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Tauranga recruitment agencies in New Zealand decreased from 44% to 38.6%.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Tauranga recruitment agencies in New Zealand peaked at 52.1% in November 2025 and was lowest at 33.3% in January 2026.

How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026?

6 changes

  1. In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  2. In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches.

  3. In September 2026, Tradestaff Tauranga gained share of searches among Tauranga recruitment agencies in New Zealand, from 30.6% to 37.1%.

  4. In September 2026, OneStaff gained share of searches among Tauranga recruitment agencies in New Zealand, from 34.1% to 38.6%.

  5. In September 2026, Jigsaw Staffing lost share of searches among Tauranga recruitment agencies in New Zealand, from 12.9% to 7.1%.

  6. In September 2026, Ryan + Alexander lost share of searches among Tauranga recruitment agencies in New Zealand, from 10.6% to 5.7%.

How are OneStaff’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using OneStaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • one staff
  • one staff agency
  • one staff recruitment
  • one staff rotorua
  • OneStaff
  • onestaff agency
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hastings
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff jobs
  • onestaff palmerston north
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga

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How the Brand Demand Index is measured

Where does OneStaff compete?

OneStaff is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies1st of 1327.6%Show ranking
Trades and industrial recruitment1st of 1342.5%Show ranking
Hamilton recruitment agencies2nd of 828.6%Show ranking
Dunedin recruitment agencies1st of 923.1%Show ranking
Palmerston North recruitment agencies2nd of 723.5%Show ranking
Queenstown recruitment agencies3rd of 915%Show ranking
Hastings recruitment agencies1st of 836.5%Show ranking
Invercargill recruitment agencies2nd of 735.7%Show ranking
Tauranga recruitment agencies1st of 838.6%Shown above
Rotorua recruitment agencies1st of 738.2%Show ranking
New Plymouth recruitment agencies1st of 1031%Show ranking
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