AWF vs OneStaff:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than AWF among hastings recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to AWF’s 4K, and held a 44.7% Share of Search versus AWF’s 17.9%.
Follow AWF vs OneStaff and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AWF or OneStaff?
Compare Hastings recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, AWF. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | AWF | Trade Assist | Populous People |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 25.5% | 18% | 7.5% | 1.3% |
| Nov 2025 | 45.1% | 24.6% | 20.7% | 8.6% | 0.99% |
| Dec 2025 | 47.4% | 27.8% | 15.4% | 8.2% | 1.1% |
| Jan 2026 | 45.5% | 27.5% | 17.1% | 9.1% | 0.83% |
| Feb 2026 | 47.4% | 26.2% | 18% | 7.7% | 0.69% |
| Mar 2026 | 43.4% | 29% | 19.9% | 7.2% | 0.63% |
| Apr 2026 | 44.4% | 29% | 19.8% | 5.6% | 1.2% |
| May 2026 | 47.2% | 27.9% | 17.8% | 6.3% | 0.84% |
| Jun 2026 | 47.9% | 28% | 17.9% | 5.2% | 1% |
| Jul 2026 | 44% | 29.9% | 20% | 5.3% | 0.9% |
| Aug 2026 | 44.7% | 29.1% | 17.9% | 7.4% | 0.76% |
| Sep 2026 | — | — | — | — | — |
How has the AWF and OneStaff comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of AWF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWF’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 18% to 17.9%, and its estimated monthly branded searches moved from 4.5K to 4K.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 47.7% to 44.7%, and its estimated monthly branded searches moved from 11.9K to 10.1K.
How did search popularity change for New Zealand hastings recruitment agencies in August 2026?
2 changes
In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%.
In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.
How each brand is measured
Brandwave collects information about searches that people make online using AWF’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWF
8 branded search terms
- awf
- awf hastings
- awf jobs
- awf labour hire
- awf new zealand
- awf nz
- awf recruitment
- awf whanganui
OneStaff
29 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff nz
- one staff queenstown
- one staff recruitment
- one staff rotorua
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hastings
- onestaff hawkes bay
- onestaff invercargill
- onestaff jobs
- onestaff new plymouth
- onestaff new zealand
- onestaff nz
- onestaff palmerston north
- onestaff palmerston north jobs
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.