Brandwave

ManpowerGroup vs OneStaff:Which is more popular?

In September 2026, OneStaff had more branded searches than ManpowerGroup among temp staffing agencies in New Zealand. OneStaff had about 7,360 branded searches, while ManpowerGroup had 210. OneStaff made up 27.6% of all temp staffing agency searches we track, and ManpowerGroup accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about temp staffing agencies, OneStaff appeared in two of the five answers and ManpowerGroup in none.

Among temp staffing agencies in New Zealand in September 2026

Who do people search for more?

OneStaff, about 35 searches for every 1 for ManpowerGroup

OneStaff 7.4K searchesManpowerGroup 210 searches

Who does AI mention more?

OneStaff, mentioned in 2 of 5 answers, ManpowerGroup in 0

OneStaff in 2 of 5ManpowerGroup in 0 of 5

Who does AI recommend more?

OneStaff, the only one of the two named

OneStaff first in 2ManpowerGroup never named

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Top temp staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OneStaff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ManpowerGroup did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWF1st
  2. Hirestaff2nd
  3. Trade Assist3rd
  4. OneStaff4th
  5. Tribe Recruitment5th
  6. Adecco6th
  7. Drake7th
  8. Frog Recruitment8th
  9. Hays9th
  10. +3 more
  11. ManpowerGroup–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWF4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hirestaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Assist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adecco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tribe Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frog Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allied Workforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drake1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManpowerGroup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about temp staffing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ManpowerGroup or OneStaff more popular in search?

This chart shows how often people search Google for ManpowerGroup and OneStaff by name. Each line represents a brand's share of searches for all 13 temp staffing agencies we track, month by month, from searches in New Zealand.

ManpowerGroup and OneStaff among temp staffing agencies in New Zealand, by month

Share of searches by month for OneStaff, ManpowerGroup. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffAWFAdeccoRandstadHirestaffTrade AssistTribe RecruitmentFrog RecruitmentManpowerGroupDrakeAllied WorkforceHays
Oct 202531.6%16.2%12.8%9.4%8.7%4.6%5.7%6.8%1.4%1.4%0.53%0.78%0.04%
Nov 202529.5%19%15.1%9%3.5%6.5%6.5%6.5%1.6%0.96%0.58%1.1%0.03%
Dec 202532.9%18.4%11.6%10%4.3%6.3%6.3%6.3%1.5%0.87%0.58%0.92%0.05%
Jan 202630.2%19.6%12.9%11.1%3.7%5.7%6.8%5.7%1.7%0.79%0.82%0.86%0.04%
Feb 202632.5%17.4%13.9%10%4%6.2%6.2%6.2%1.5%0.81%0.69%0.81%0.04%
Mar 202629.1%18.8%14.9%10.8%4.5%5.4%5.4%6.4%1.6%1.1%0.71%1.2%0.03%
Apr 202628.8%18.4%14.6%10.9%5.4%6.5%4.1%6.5%1.9%1.1%0.73%1.1%0.04%
May 202631.5%19.5%12.8%9.8%4.8%6.7%4.6%5.7%2.6%0.78%0.5%0.85%0.04%
Jun 202631.7%19.7%12.8%11.3%3.6%6.8%3.6%5.7%2.6%0.71%0.71%0.82%0.04%
Jul 202627.8%20.7%13.6%12%5%6%3.8%6%2.2%0.98%0.79%0.94%0.04%
Aug 202627.9%21.1%11.2%10.3%5.1%7.3%5%7.3%2.3%0.77%0.85%0.81%0.04%
Sep 202627.6%20.4%13.5%10%6.1%6%6%6%2.2%0.79%0.71%0.67%0.04%

How has the ManpowerGroup and OneStaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand temp staffing agencies in September 2026?

2 changes

  1. In September 2026, ManpowerGroup rose from 12th to 10th among temp staffing agencies in New Zealand.

  2. Estimated monthly branded searches for OneStaff in New Zealand fell 16.9% over 12 measured months, from 8.9K to 7.4K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using ManpowerGroup’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ManpowerGroup

3 branded search terms

  • manpower
  • manpower power
  • manpowergroup

OneStaff

6 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among temp staffing agencies

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