How popular isManpowerGroup in search?
In August 2026, there were an estimated 260 branded searches for ManpowerGroup in New Zealand which is down 44.7% over the last 11 months. ManpowerGroup holds 1.2% estimated Share of Search among New Zealand temp staffing agencies and is ranked 7th of 7 competitors for search popularity.
Adecco30.9%
Tradestaff30.9%Hays19.2%
Randstad9.3%
Drake6.9%
Allied Workforce1.6%ManpowerGroup1.2%
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Which temp staffing agencies compete with ManpowerGroup?
Share of Search by month for Adecco, Tradestaff, Hays, Randstad, Drake, ManpowerGroup. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 19.6% | 15.7% | 33.7% | 4.9% | 1.4% | 1.7% |
| Nov 2025 | 28.5% | 29.3% | 20.7% | 11.5% | 5.8% | 2.4% | 1.7% |
| Dec 2025 | 32.3% | 27.1% | 20% | 10.5% | 6.8% | 1.9% | 1.4% |
| Jan 2026 | 30.2% | 28.4% | 21.6% | 9.2% | 7.7% | 1.6% | 1.3% |
| Feb 2026 | 31.5% | 27.3% | 21.7% | 9% | 7.4% | 1.8% | 1.3% |
| Mar 2026 | 31.2% | 27.7% | 22.1% | 8.9% | 6.3% | 2.1% | 1.6% |
| Apr 2026 | 29.7% | 27.3% | 22.7% | 10.4% | 6.4% | 2% | 1.6% |
| May 2026 | 30.4% | 29.7% | 20.5% | 9.7% | 6.6% | 1.9% | 1.2% |
| Jun 2026 | 31.5% | 31.2% | 19.7% | 8.5% | 6.2% | 1.8% | 1.2% |
| Jul 2026 | 32% | 31.1% | 18.5% | 9.1% | 6.1% | 1.8% | 1.4% |
| Aug 2026 | 30.9% | 30.9% | 19.2% | 9.3% | 6.9% | 1.6% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.9% | 6.6K | -5.7% | -1.1 points | |
| 2, held 2nd | 30.9% | 6.6K | -3.1% | -0.2 points | |
| 3, held 3rd | 19.2% | 4.1K | +1.2% | +0.7 points | |
| 4, held 4th | 9.3% | 2K | +0.51% | +0.3 points | |
| 5, held 5th | 6.9% | 1.5K | +10.5% | +0.8 points | |
| 6, held 6th | 1.6% | 330 | -17.5% | -0.3 points | |
| 7, held 7th | 1.2% | 260 | -16.1% | -0.2 points |
1.
Adecco30.9%
held 1st · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points
30.9%
held 2nd · 6.6K estimated branded searches · -3.1% vs prior month · -0.2 points
3.
19.2%
held 3rd · 4.1K estimated branded searches · +1.2% vs prior month · +0.7 points
4.
9.3%
held 4th · 2K estimated branded searches · +0.51% vs prior month · +0.3 points
5.
Drake6.9%
held 5th · 1.5K estimated branded searches · +10.5% vs prior month · +0.8 points
1.6%
held 6th · 330 estimated branded searches · -17.5% vs prior month · -0.3 points
1.2%
held 7th · 260 estimated branded searches · -16.1% vs prior month · -0.2 points
Compare search popularity between ManpowerGroup and its closest rivals
How has branded search demand for ManpowerGroup changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ManpowerGroup in New Zealand fell from 470 to 260.
- Across the 11 months ending August 2026, ManpowerGroup fell from 6th to 7th among temp staffing agencies in New Zealand.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
6 changes
In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.
In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.
In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.
Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.
Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.
Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.
How is ManpowerGroup measured?
Brandwave collects information about searches that people make online using ManpowerGroup’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- manpower
- manpower au
- manpower co nz
- manpower near me
- manpower power
- manpowergroup
- manpowergroup nz
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Is ManpowerGroup your brand?
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