Hays vs ManpowerGroup:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than ManpowerGroup among temp staffing agencies in New Zealand. Hays was estimated to have 2.3K branded searches compared to ManpowerGroup’s 260, and held a 14.9% Share of Search versus ManpowerGroup’s 1.7%.
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Which is more popular in search, Hays or ManpowerGroup?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, ManpowerGroup. The figures are in the table below the chart.
View monthly share of search table
| Month | Tradestaff | Adecco | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 17.6% | 11.8% | 42.2% | 3% | 1.8% | 2.1% |
| Nov 2025 | 34.5% | 23.5% | 17.4% | 15.3% | 3.7% | 3.3% | 2.3% |
| Dec 2025 | 33.4% | 27.4% | 16.4% | 14.5% | 3.8% | 2.6% | 2% |
| Jan 2026 | 34.2% | 26.3% | 18.3% | 12.5% | 4.7% | 2.2% | 1.8% |
| Feb 2026 | 33.2% | 26.9% | 18.4% | 12.6% | 4.5% | 2.5% | 1.8% |
| Mar 2026 | 33.4% | 27.3% | 18.1% | 12.2% | 4% | 2.9% | 2.2% |
| Apr 2026 | 32.3% | 26.2% | 18.4% | 14.4% | 3.8% | 2.7% | 2.2% |
| May 2026 | 36.2% | 25.8% | 16.4% | 13.6% | 3.8% | 2.6% | 1.7% |
| Jun 2026 | 37.1% | 28.4% | 15.1% | 11.6% | 3.7% | 2.5% | 1.6% |
| Jul 2026 | 37% | 28.9% | 14% | 12.1% | 3.6% | 2.5% | 1.9% |
| Aug 2026 | 37.9% | 26.3% | 14.9% | 12.7% | 4.5% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hays and ManpowerGroup comparison changed over the last 12 months?
3 findings
- Hays was ahead of ManpowerGroup in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand moved from 11.8% to 14.9%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
- Across the 11 months ending August 2026, ManpowerGroup’s estimated Share of Search among temp staffing agencies in New Zealand moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 470 to 260.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 14% to 14.9%.
Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and ManpowerGroup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
8 branded search terms
- hays
- hays auckland
- hays christchurch
- hays nz
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
ManpowerGroup
7 branded search terms
- manpower
- manpower au
- manpower co nz
- manpower near me
- manpower power
- manpowergroup
- manpowergroup nz
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