Brandwave

How popular isOneStaff?

In September 2026, people searched for OneStaff by name about 8,870 times in New Zealand, a 16.4% decrease from the previous year. These searches made up 28.6% of all New Zealand Hamilton recruitment agency searches, placing OneStaff second out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton recruitment agencies, OneStaff did not appear in any of the answers.

Search and AI answers in September 2026

OneStaff is the second most searched of 8 competitors and not listed in any AI answer.

  1. Asset RecruitmentShare of searches 28.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. OneStaffShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. TradestaffShare of searches 23.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Greenstone RecruitmentShare of searches 5.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 6th
  5. Madison RecruitmentShare of searches 4.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Hamilton recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, OneStaff did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asset Recruitment1st
  2. Tradestaff2nd
  3. RecruitNet3rd
  4. 1st Call Recruitment4th
  5. Madison Recruitment5th
  6. Greenstone Recruitment6th
  7. OneStaff–
  8. Drake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton recruitment agencies compete with OneStaff?

OneStaff against Hamilton recruitment agencies in New Zealand, by month

Share of searches by month for Asset Recruitment, OneStaff, Tradestaff, Greenstone Recruitment, Madison Recruitment, Drake, 1st Call Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthAsset RecruitmentOneStaffTradestaffGreenstone RecruitmentMadison RecruitmentDrake1st Call RecruitmentRecruitNet
Oct 202525.3%34.8%21.7%3.2%6.3%4.5%3.2%0.9%
Nov 202523.1%30.3%25.2%3%9%3.8%4.7%0.85%
Dec 202527.7%25.4%22.5%4%9.8%4%5.2%1.2%
Jan 202624.5%23.6%27.3%5.1%9.7%5.1%4.2%0.46%
Feb 202632.8%24.1%24.5%3.7%5.8%3.3%4.6%1.2%
Mar 202625%28.4%26.9%5.2%5.2%4.5%4.1%0.75%
Apr 202622.7%32.4%24.8%3.8%4.6%5.5%5.9%0.42%
May 202630.5%22.9%28.1%4.3%5.2%4.3%4.3%0.48%
Jun 202626.5%31%24.1%3.7%4.5%5.7%3.7%0.82%
Jul 202625.4%29.8%23.4%5.6%6.7%4%3.6%1.6%
Aug 202635.9%26.7%21.9%4.1%5.2%2.6%2.6%1.1%
Sep 202628.6%28.6%23.6%5.4%4.4%3.9%3.4%2%

  1. 1.Asset Recruitment

    28.6%

    Held 1st. 580 estimated branded searches, -40.2% vs prior month. Share -7.4 points.

  2. 2.OneStaff

    28.6%

    Held 2nd. 580 estimated branded searches, -19.4% vs prior month. Share +1.9 points.

  3. 3.Tradestaff

    23.6%

    Held 3rd. 480 estimated branded searches, -18.6% vs prior month. Share +1.8 points.

  4. 4.Greenstone Recruitment

    5.4%

    Moved from 5th to 4th. 110 estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Madison Recruitment

    4.4%

    Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.

  6. 6.Drake

    3.9%

    Moved from 7th to 6th. 80 estimated branded searches, +14.3% vs prior month. Share +1.3 points.

  7. 7.1st Call Recruitment

    3.4%

    Moved from 6th to 7th. 70 estimated branded searches, 0% vs prior month. Share +0.9 points.

  8. 8.RecruitNet

    2%

    Held 8th. 40 estimated branded searches, +33.3% vs prior month. Share +0.9 points.

Compare popularity between OneStaff and its closest rivals

Every comparison with OneStaff

41 comparisons

How has branded search demand for OneStaff changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OneStaff in New Zealand fell from 10.6K to 8.9K.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Hamilton recruitment agencies in New Zealand decreased from 34.8% to 28.6%.
  • Across the 12 months ending September 2026, OneStaff’s share of searches among Hamilton recruitment agencies in New Zealand peaked at 34.8% in October 2025 and was lowest at 22.9% in May 2026.
  • Across the 12 months ending September 2026, OneStaff fell from 1st to 2nd among Hamilton recruitment agencies in New Zealand.

How did search popularity change for New Zealand Hamilton recruitment agencies in September 2026?

6 changes

  1. In September 2026, Greenstone Recruitment overtook Madison Recruitment to rank 4th among Hamilton recruitment agencies in New Zealand, with 5.4% of the searches.

  2. In September 2026, Drake overtook 1st Call Recruitment to rank 6th among Hamilton recruitment agencies in New Zealand, with 3.9% of the searches.

  3. In September 2026, OneStaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 26.7% to 28.6%.

  4. In September 2026, Tradestaff gained share of searches among Hamilton recruitment agencies in New Zealand, from 21.9% to 23.6%.

  5. In September 2026, RecruitNet gained share of searches among Hamilton recruitment agencies in New Zealand, from 1.1% to 2%.

  6. In September 2026, 1st Call Recruitment gained share of searches among Hamilton recruitment agencies in New Zealand, from 2.6% to 3.4%.

How are OneStaff’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using OneStaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • one staff
  • one staff agency
  • one staff recruitment
  • one staff rotorua
  • OneStaff
  • onestaff agency
  • onestaff dunedin
  • onestaff hamilton
  • onestaff hastings
  • onestaff hawkes bay
  • onestaff invercargill
  • onestaff jobs
  • onestaff palmerston north
  • onestaff recruitment
  • onestaff rotorua
  • onestaff tauranga

Do you work for OneStaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OneStaff compete?

OneStaff is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies1st of 1327.6%Show ranking
Trades and industrial recruitment1st of 1342.5%Show ranking
Hamilton recruitment agencies2nd of 828.6%Shown above
Dunedin recruitment agencies1st of 923.1%Show ranking
Palmerston North recruitment agencies2nd of 723.5%Show ranking
Queenstown recruitment agencies3rd of 915%Show ranking
Hastings recruitment agencies1st of 836.5%Show ranking
Invercargill recruitment agencies2nd of 735.7%Show ranking
Tauranga recruitment agencies1st of 838.6%Show ranking
Rotorua recruitment agencies1st of 738.2%Show ranking
New Plymouth recruitment agencies1st of 1031%Show ranking
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