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Trades and industrial recruitment in New Zealand:Which brands are most popular in search?

In August 2026, OneStaff was the most searched among trades and industrial recruitment in New Zealand, with an estimated 10.1K branded searches and 64.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. OneStaff64.8%
  2. Trade Assist10.7%
  3. Dynamix Recruitment5.7%
  4. Unite Recruit4.5%
  5. Advanced Personnel Recruitment4.4%
  6. Tech 5 Recruitment3.1%
  7. Apex Recruitment1.7%
  8. Lynx Recruitment1.7%
  9. Techtrade Recruitment1.4%
  10. Personnel Touch1.2%
  11. +1 more

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Share of SearchLeaderboard

Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trades and industrial recruitment in New Zealand, by month

Share of Search by month for OneStaff, Trade Assist, Dynamix Recruitment, Unite Recruit, Advanced Personnel Recruitment, Tech 5 Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffTrade AssistDynamix RecruitmentUnite RecruitAdvanced Personnel RecruitmentTech 5 RecruitmentApex RecruitmentLynx RecruitmentTechtrade RecruitmentPersonnel TouchMills Recruitment
Oct 202566.9%10.4%5%4.4%3.7%3.3%1.5%2.8%0.96%0.51%0.51%
Nov 202563.4%12.1%5.4%5.3%3.7%3.9%1.4%2.6%1.1%0.59%0.48%
Dec 202565.9%11.4%7.3%3.2%4.3%2.8%1.2%1.9%1.2%0.58%0.29%
Jan 202665.1%13.1%5.7%3%4.3%2.7%1.5%2.3%0.79%0.68%0.96%
Feb 202666.7%10.9%4.2%3.8%4.5%2.7%1.9%1.9%1.5%0.97%0.97%
Mar 202664%10.6%4.9%3.7%4.5%3.2%1.8%3.3%1.8%1%1.2%
Apr 202665.6%8.3%5.9%3.5%4.2%3.9%2.2%2.7%1.7%1%0.93%
May 202667.7%9%5.1%3.1%4.5%3.4%1.8%1.9%1.5%1.1%0.97%
Jun 202669.7%7.6%5.2%3.2%4.1%3.4%2%1.9%1.5%0.88%0.53%
Jul 202667.4%8.1%4.8%4.5%4.5%3.9%1.2%2.2%1.7%0.99%0.72%
Aug 202664.8%10.7%5.7%4.5%4.4%3.1%1.7%1.7%1.4%1.2%0.71%
Sep 2026———————————

This month’s ranking, August 2026

  1. 1.OneStaff

    64.8%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -2.6 points

  2. 2.Trade Assist

    10.7%

    held 2nd · 1.7K estimated branded searches · +35.8% vs prior month · +2.7 points

  3. 3.Dynamix Recruitment

    5.7%

    held 3rd · 890 estimated branded searches · +21.9% vs prior month · +0.9 points

  4. 4.Unite Recruit

    4.5%

    moved from 5th to 4th · 700 estimated branded searches · +2.9% vs prior month · 0 points

  5. 5.Advanced Personnel Recruitment

    4.4%

    moved from 4th to 5th · 690 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Tech 5 Recruitment

    3.1%

    held 6th · 480 estimated branded searches · -18.6% vs prior month · -0.8 points

  7. 7.Apex Recruitment

    1.7%

    moved from 9th to 7th · 270 estimated branded searches · +42.1% vs prior month · +0.5 points

  8. 8.Lynx Recruitment

    1.7%

    moved from 7th to 8th · 270 estimated branded searches · -18.2% vs prior month · -0.4 points

  9. 9.Techtrade Recruitment

    1.4%

    moved from 8th to 9th · 210 estimated branded searches · -19.2% vs prior month · -0.4 points

  10. 10.Personnel Touch

    1.2%

    held 10th · 190 estimated branded searches · +26.7% vs prior month · +0.2 points

  11. 11.Mills Recruitment

    0.71%

    held 11th · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among trades and industrial recruitment in New Zealand?

In August 2026, OneStaff was the most searched among trades and industrial recruitment in New Zealand, with an estimated 10.1K branded searches and 64.8% estimated Share of Search within this set. Trade Assist is in 2nd place, 54 percentage points behind at 10.7% Share of Search.

New Zealand trades and industrial recruitment, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneStaff66.9% → 64.8%69.7%Jun 202663.4%Nov 20251st
Trade Assist10.4% → 10.7%13.1%Jan 20267.6%Jun 20262nd
Dynamix Recruitment5% → 5.7%7.3%Dec 20254.2%Feb 20263rd
Unite Recruit4.4% → 4.5%5.3%Nov 20253%Jan 20264th
Advanced Personnel Recruitment3.7% → 4.4%4.5%Jul 20263.7%Oct 20255th
Tech 5 Recruitment3.3% → 3.1%3.9%Apr 20262.7%Jan 20266th
Apex Recruitment1.5% → 1.7%2.2%Apr 20261.2%Dec 20258th → 7th
Lynx Recruitment2.8% → 1.7%3.3%Mar 20261.7%Aug 20267th → 8th
Techtrade Recruitment0.96% → 1.4%1.8%Mar 20260.79%Jan 20269th
Personnel Touch0.51% → 1.2%1.2%Aug 20260.51%Oct 202511th → 10th
Mills Recruitment0.51% → 0.71%1.2%Mar 20260.29%Dec 202510th → 11th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among trades and industrial recruitment in New Zealand decreased from 66.9% to 64.8%.
  • Across the 11 months ending August 2026, Dynamix Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand increased from 5% to 5.7%.
  • Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand increased from 3.7% to 4.4%.
  • Across the 11 months ending August 2026, Lynx Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand decreased from 2.8% to 1.7%.
  • Across the 11 months ending August 2026, Personnel Touch’s estimated Share of Search among trades and industrial recruitment in New Zealand increased from 0.51% to 1.2%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among trades and industrial recruitment in New Zealand peaked at 69.7% in June 2026 and was lowest at 63.4% in November 2025.
  • Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among trades and industrial recruitment in New Zealand peaked at 13.1% in January 2026 and was lowest at 7.6% in June 2026.
  • Across the 11 months ending August 2026, Dynamix Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand peaked at 7.3% in December 2025 and was lowest at 4.2% in February 2026.
  • Across the 11 months ending August 2026, Unite Recruit’s estimated Share of Search among trades and industrial recruitment in New Zealand peaked at 5.3% in November 2025 and was lowest at 3% in January 2026.
  • Across the 11 months ending August 2026, Tech 5 Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.7% in January 2026.
  • Across the 11 months ending August 2026, Lynx Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand peaked at 3.3% in March 2026 and was lowest at 1.7% in August 2026.
  • Across the 11 months ending August 2026, Apex Recruitment rose from 8th to 7th among trades and industrial recruitment in New Zealand.
  • Across the 11 months ending August 2026, Lynx Recruitment fell from 7th to 8th among trades and industrial recruitment in New Zealand.
  • Across the 11 months ending August 2026, Personnel Touch rose from 11th to 10th among trades and industrial recruitment in New Zealand.
  • Across the 11 months ending August 2026, Mills Recruitment fell from 10th to 11th among trades and industrial recruitment in New Zealand.
  • Across the 11 months ending August 2026, Trade Assist, Unite Recruit, Tech 5 Recruitment and Techtrade Recruitment held steady: their estimated Share of Search among trades and industrial recruitment in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand trades and industrial recruitment in August 2026?

  1. In August 2026, Trade Assist gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 8.1% to 10.7%.

  2. In August 2026, Dynamix Recruitment gained estimated Share of Search among trades and industrial recruitment in New Zealand, from 4.8% to 5.7%.

  3. In August 2026, OneStaff lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 67.4% to 64.8%.

  4. In August 2026, Tech 5 Recruitment lost estimated Share of Search among trades and industrial recruitment in New Zealand, from 3.9% to 3.1%.

  5. Unite Recruit’s estimated Share of Search among trades and industrial recruitment in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.5% in August 2026.

  6. In August 2026, Apex Recruitment rose from 9th to 7th among trades and industrial recruitment in New Zealand.

  7. In August 2026, Advanced Personnel Recruitment fell from 4th to 5th among trades and industrial recruitment in New Zealand.

  8. In August 2026, Lynx Recruitment fell from 7th to 8th among trades and industrial recruitment in New Zealand.

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