Trades and industrial recruitment in New Zealand:Which are most popular?

Name: Trades and industrial recruitment in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Tradestaff was the most searched trades and industrial recruitment in New Zealand, accounting for 41% of all searches among the 13 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Tradestaff and OneStaff were mentioned most often, in three of the four answers. Techtrade Recruitment was recommended most often, coming first in two out of three responses that gave a list.

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Tradestaff and OneStaff were mentioned most often, in three of the four answers. Techtrade Recruitment was recommended most often, coming first in two out of three answers that gave a list. Tradestaff was second, and Labourforce was third. Dynamix Recruitment, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tradestaff	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
OneStaff	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Trade Assist	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Labourforce	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Techtrade Recruitment	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Tech 5 Recruitment	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Dynamix Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Apex Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Unite Recruit	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Advanced Personnel Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Lynx Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Personnel Touch	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Mills Recruitment	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Advanced Personnel Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Personnel Touch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mills Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about trades and industrial recruitment

4 answers

Asked ChatGPT
“Which industrial trades recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best industrial trades recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best industrial trades recruitment agency in New Zealand for a construction project?”
Searched Google, AI Overview
“industrial staffing agencies”
Searched Google, AI Overview
“industrial recruitment nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which trades and industrial recruitment do people search for most?

This chart shows how often people search Google for each trades and industrial recruitment by name. Each line represents a brand's share of searches for all 13 trades and industrial recruitment we track, month by month, from searches in New Zealand.

Share of searches among trades and industrial recruitment in New Zealand, by month

Month	Tradestaff	Trade Assist	OneStaff	Dynamix Recruitment	Tech 5 Recruitment	Apex Recruitment	Unite Recruit	Labourforce	Techtrade Recruitment	Advanced Personnel Recruitment	Lynx Recruitment	Personnel Touch	Mills Recruitment
Nov 2025	41.9%	15%	9.2%	7.8%	5.6%	2%	3.7%	6.8%	1.6%	0.85%	3.8%	0.85%	0.7%
Dec 2025	40.9%	15.1%	6.7%	11.5%	4.4%	1.9%	2.4%	10%	1.9%	0.8%	3%	0.91%	0.45%
Jan 2026	47%	17.1%	6%	8.8%	4.2%	2.3%	2.3%	4.2%	1.2%	0.96%	3.5%	1%	1.5%
Feb 2026	42.9%	16.2%	7.6%	7.1%	4.7%	3.2%	3.1%	4.7%	2.5%	1.4%	3.2%	1.7%	1.7%
Mar 2026	44.6%	13.7%	8.8%	7.4%	4.9%	2.7%	2.6%	3.2%	2.6%	1.2%	5%	1.6%	1.7%
Apr 2026	43.7%	10.4%	11.2%	8.8%	5.9%	3.3%	2.6%	3.9%	2.6%	0.89%	4%	1.5%	1.4%
May 2026	47.2%	11.8%	10.9%	7.8%	5.2%	2.8%	2.3%	2.8%	2.3%	0.96%	2.9%	1.7%	1.5%
Jun 2026	48.2%	9.5%	12.2%	7.9%	5.3%	3%	2.3%	2.9%	2.3%	1.3%	2.9%	1.3%	0.8%
Jul 2026	49.6%	9.6%	12.6%	6.7%	5.4%	1.7%	2.9%	2.4%	2.4%	1.3%	3%	1.4%	1%
Aug 2026	48.5%	12.7%	10.1%	8%	4.3%	2.4%	2.9%	2.9%	1.9%	1.3%	2.4%	1.7%	0.99%
Sep 2026	46.6%	15%	9.8%	8.7%	5.1%	2.2%	2.2%	2.8%	1.8%	1.5%	1.9%	1.3%	0.95%
Oct 2026	41%	18.8%	11.1%	8.3%	5.5%	3.1%	2.4%	2%	2%	1.6%	1.6%	1.4%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Tradestaff	41%	4.4K	-18.5%	-5.6 points
2, held 2nd	Trade Assist	18.8%	2K	+15.5%	+3.7 points
3, held 3rd	OneStaff	11.1%	1.2K	+4.4%	+1.3 points
4, held 4th	Dynamix Recruitment	8.3%	890	-11.9%	-0.4 points
5, held 5th	Tech 5 Recruitment	5.5%	590	0%	+0.4 points
6, moved from 7th to 6th	Apex Recruitment	3.1%	330	+26.9%	+0.8 pointsmoved from 7th to 6th
7, moved from 8th to 7th	Unite Recruit	2.4%	260	0%	+0.2 pointsmoved from 8th to 7th
8, moved from 6th to 8th	Labourforce	2%	210	-34.4%	-0.8 pointsmoved from 6th to 8th
9, moved from 10th to 9th	Techtrade Recruitment	2%	210	0%	+0.1 pointsmoved from 10th to 9th
10, moved from 11th to 10th	Advanced Personnel RecruitmentAdvanced Personnel	1.6%	170	0%	+0.1 pointsmoved from 11th to 10th
11, moved from 9th to 11th	Lynx Recruitment	1.6%	170	-22.7%	-0.3 pointsmoved from 9th to 11th
12, held 12th	Personnel Touch	1.4%	150	0%	+0.1 points
13, held 13th	Mills Recruitment	1.3%	140	+27.3%	+0.4 points

1.Tradestaff
41%
Held 1st. 4.4K estimated branded searches, -18.5% vs prior month. Share -5.6 points.
2.Trade Assist
18.8%
Held 2nd. 2K estimated branded searches, +15.5% vs prior month. Share +3.7 points.
3.OneStaff
11.1%
Held 3rd. 1.2K estimated branded searches, +4.4% vs prior month. Share +1.3 points.
4.Dynamix Recruitment
8.3%
Held 4th. 890 estimated branded searches, -11.9% vs prior month. Share -0.4 points.
5.Tech 5 Recruitment
5.5%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.4 points.
6.Apex Recruitment
3.1%
Moved from 7th to 6th. 330 estimated branded searches, +26.9% vs prior month. Share +0.8 points.
7.Unite Recruit
2.4%
Moved from 8th to 7th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.Labourforce
2%
Moved from 6th to 8th. 210 estimated branded searches, -34.4% vs prior month. Share -0.8 points.
9.Techtrade Recruitment
2%
Moved from 10th to 9th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Advanced Personnel Recruitment
1.6%
Moved from 11th to 10th. 170 estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Lynx Recruitment
1.6%
Moved from 9th to 11th. 170 estimated branded searches, -22.7% vs prior month. Share -0.3 points.
12.Personnel Touch
1.4%
Held 12th. 150 estimated branded searches, 0% vs prior month. Share +0.1 points.
13.Mills Recruitment
1.3%
Held 13th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.

OneStaff sells other things too, so only its searches that name this product count here, like “onestaff hamilton”.

Which brand is most popular in search among trades and industrial recruitment in New Zealand?

13 brands

In October 2026, Tradestaff was the most searched among trades and industrial recruitment in New Zealand, with an estimated 4.4K branded searches, 41% of all searches for the 13 tracked by the Brandwave Brand Demand Index. Trade Assist is in 2nd place, 22.3 percentage points behind at 18.8%.

New Zealand trades and industrial recruitment, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Tradestaff	41.9% → 41%	49.6%Jul 2026	40.9%Dec 2025	1st
Trade Assist	15% → 18.8%	18.8%Oct 2026	9.5%Jun 2026	2nd
OneStaff	9.2% → 11.1%	12.6%Jul 2026	6%Jan 2026	3rd
Dynamix Recruitment	7.8% → 8.3%	11.5%Dec 2025	6.7%Jul 2026	4th
Tech 5 Recruitment	5.6% → 5.5%	5.9%Apr 2026	4.2%Jan 2026	6th → 5th
Apex Recruitment	2% → 3.1%	3.3%Apr 2026	1.7%Jul 2026	9th → 6th
Unite Recruit	3.7% → 2.4%	3.7%Nov 2025	2.2%Sep 2026	8th → 7th
Labourforce	6.8% → 2%	10%Dec 2025	2%Oct 2026	5th → 8th
Techtrade Recruitment	1.6% → 2%	2.6%Mar 2026	1.2%Jan 2026	10th → 9th
Advanced Personnel Recruitment	0.85% → 1.6%	1.6%Oct 2026	0.8%Dec 2025	11th → 10th
Lynx Recruitment	3.8% → 1.6%	5%Mar 2026	1.6%Oct 2026	7th → 11th
Personnel Touch	0.85% → 1.4%	1.7%Aug 2026	0.85%Nov 2025	12th
Mills Recruitment	0.7% → 1.3%	1.7%Mar 2026	0.45%Dec 2025	13th

Each finding as a sentence

Across the 12 months ending October 2026, Tradestaff’s share of searches among trades and industrial recruitment in New Zealand decreased from 41.9% to 41%.
Across the 12 months ending October 2026, Trade Assist’s share of searches among trades and industrial recruitment in New Zealand increased from 15% to 18.8%.
Across the 12 months ending October 2026, OneStaff’s share of searches among trades and industrial recruitment in New Zealand increased from 9.2% to 11.1%.
Across the 12 months ending October 2026, Apex Recruitment’s share of searches among trades and industrial recruitment in New Zealand increased from 2% to 3.1%.
Across the 12 months ending October 2026, Unite Recruit’s share of searches among trades and industrial recruitment in New Zealand decreased from 3.7% to 2.4%.
Across the 12 months ending October 2026, Labourforce’s share of searches among trades and industrial recruitment in New Zealand decreased from 6.8% to 2%.
Across the 12 months ending October 2026, Advanced Personnel Recruitment’s share of searches among trades and industrial recruitment in New Zealand increased from 0.85% to 1.6%.
Across the 12 months ending October 2026, Lynx Recruitment’s share of searches among trades and industrial recruitment in New Zealand decreased from 3.8% to 1.6%.
Across the 12 months ending October 2026, Personnel Touch’s share of searches among trades and industrial recruitment in New Zealand increased from 0.85% to 1.4%.
Across the 12 months ending October 2026, Mills Recruitment’s share of searches among trades and industrial recruitment in New Zealand increased from 0.7% to 1.3%.
Across the 12 months ending October 2026, Tradestaff’s share of searches among trades and industrial recruitment in New Zealand peaked at 49.6% in July 2026 and was lowest at 40.9% in December 2025.
Across the 12 months ending October 2026, Trade Assist’s share of searches among trades and industrial recruitment in New Zealand peaked at 18.8% in October 2026 and was lowest at 9.5% in June 2026.
Across the 12 months ending October 2026, OneStaff’s share of searches among trades and industrial recruitment in New Zealand peaked at 12.6% in July 2026 and was lowest at 6% in January 2026.
Across the 12 months ending October 2026, Dynamix Recruitment’s share of searches among trades and industrial recruitment in New Zealand peaked at 11.5% in December 2025 and was lowest at 6.7% in July 2026.
Across the 12 months ending October 2026, Tech 5 Recruitment’s share of searches among trades and industrial recruitment in New Zealand peaked at 5.9% in April 2026 and was lowest at 4.2% in January 2026.
Across the 12 months ending October 2026, Apex Recruitment’s share of searches among trades and industrial recruitment in New Zealand peaked at 3.3% in April 2026 and was lowest at 1.7% in July 2026.
Across the 12 months ending October 2026, Unite Recruit’s share of searches among trades and industrial recruitment in New Zealand peaked at 3.7% in November 2025 and was lowest at 2.2% in September 2026.
Across the 12 months ending October 2026, Labourforce’s share of searches among trades and industrial recruitment in New Zealand peaked at 10% in December 2025 and was lowest at 2% in October 2026.
Across the 12 months ending October 2026, Techtrade Recruitment’s share of searches among trades and industrial recruitment in New Zealand peaked at 2.6% in March 2026 and was lowest at 1.2% in January 2026.
Across the 12 months ending October 2026, Lynx Recruitment’s share of searches among trades and industrial recruitment in New Zealand peaked at 5% in March 2026 and was lowest at 1.6% in October 2026.
Across the 12 months ending October 2026, Mills Recruitment’s share of searches among trades and industrial recruitment in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.45% in December 2025.
Across the 12 months ending October 2026, Tech 5 Recruitment rose from 6th to 5th among trades and industrial recruitment in New Zealand.
Across the 12 months ending October 2026, Apex Recruitment rose from 9th to 6th among trades and industrial recruitment in New Zealand.
Across the 12 months ending October 2026, Unite Recruit rose from 8th to 7th among trades and industrial recruitment in New Zealand.
Across the 12 months ending October 2026, Labourforce fell from 5th to 8th among trades and industrial recruitment in New Zealand.
Across the 12 months ending October 2026, Techtrade Recruitment rose from 10th to 9th among trades and industrial recruitment in New Zealand.
Across the 12 months ending October 2026, Advanced Personnel Recruitment rose from 11th to 10th among trades and industrial recruitment in New Zealand.
Across the 12 months ending October 2026, Lynx Recruitment fell from 7th to 11th among trades and industrial recruitment in New Zealand.
Across the 12 months ending October 2026, Dynamix Recruitment held steady: its share of searches among trades and industrial recruitment in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand trades and industrial recruitment in October 2026?

8 changes

In October 2026, Apex Recruitment overtook Labourforce to rank 6th among trades and industrial recruitment in New Zealand, with 3.1% of the searches.
In October 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 15% to 18.8%.
In October 2026, OneStaff gained share of searches among trades and industrial recruitment in New Zealand, from 9.8% to 11.1%.
In October 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 46.6% to 41%.
In October 2026, Labourforce lost share of searches among trades and industrial recruitment in New Zealand, from 2.8% to 2%.
Lynx Recruitment’s share of searches among trades and industrial recruitment in New Zealand has lost ground for 3 months in a row, from 3% to 1.6% in October 2026.
In October 2026, Advanced Personnel Recruitment rose from 11th to 10th among trades and industrial recruitment in New Zealand.
In October 2026, Techtrade Recruitment rose from 10th to 9th among trades and industrial recruitment in New Zealand.

How are branded searches counted for trades and industrial recruitment?

27 search terms

Each brand's share of searches among trades and industrial recruitment comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.