Brandwave

How popular isTradestaff?

In September 2026, people searched for Tradestaff by name about 6,000 times in New Zealand, a 17.4% increase from the previous year. These searches made up 29.5% of all New Zealand trades and industrial recruitment searches, placing Tradestaff second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about trades and industrial recruitment, Tradestaff appeared in three of the four answers and was the second most recommended of the 13.

Search and AI answers in September 2026

Tradestaff is the second most searched of 13 competitors and the second most recommended in AI answers.

  1. OneStaffShare of searches 42.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. TradestaffShare of searches 29.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Trade AssistShare of searches 10%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Dynamix RecruitmentShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Tech 5 RecruitmentShare of searches 3.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

+8 more

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Top trades and industrial recruitment in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tradestaff was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tradestaff is the second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Techtrade Recruitment1st
  2. Tradestaff2nd
  3. Labourforce3rd
  4. OneStaff4th
  5. Trade Assist4th
  6. Tech 5 Recruitment6th
  7. Dynamix Recruitment–
  8. Apex Recruitment–
  9. Unite Recruit–
  10. Lynx Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneStaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tradestaff3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trade Assist2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Labourforce2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Techtrade Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tech 5 Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dynamix Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apex Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Unite Recruit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lynx Recruitment0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about trades and industrial recruitment

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which trades and industrial recruitment compete with Tradestaff?

Tradestaff against trades and industrial recruitment in New Zealand, by month

Share of searches by month for OneStaff, Tradestaff, Trade Assist, Dynamix Recruitment, Tech 5 Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaffTrade AssistDynamix RecruitmentTech 5 RecruitmentLabourforceApex RecruitmentUnite RecruitLynx RecruitmentTechtrade RecruitmentAdvanced Personnel RecruitmentPersonnel TouchMills Recruitment
Oct 202550%23.3%9%4.7%3.1%1.4%1.4%2.1%2.6%0.9%0.58%0.48%0.48%
Nov 202544.2%25.6%9.5%4.8%3.4%4.2%1.2%2.3%2.3%1%0.52%0.52%0.43%
Dec 202546.6%23.2%9%6.5%2.5%5.7%1.1%1.4%1.7%1.1%0.45%0.52%0.26%
Jan 202644.9%27.3%10.4%5.1%2.4%2.4%1.4%1.3%2%0.71%0.56%0.61%0.86%
Feb 202648.5%23.8%9.3%3.9%2.6%2.6%1.8%1.7%1.8%1.4%0.76%0.92%0.92%
Mar 202645.3%26.5%8.6%4.4%2.9%1.9%1.6%1.6%2.9%1.6%0.69%0.93%1%
Apr 202646.3%26.3%6.6%5.3%3.5%2.3%2%1.6%2.4%1.6%0.54%0.89%0.84%
May 202647.8%27.5%7.2%4.5%3%1.6%1.6%1.3%1.7%1.3%0.56%0.97%0.86%
Jun 202649%27.8%5.8%4.6%3%1.6%1.8%1.3%1.7%1.3%0.72%0.77%0.46%
Jul 202645.6%30.8%6.2%4.2%3.4%1.5%1.1%1.8%1.9%1.5%0.8%0.85%0.63%
Aug 202643.5%30.3%8.3%5%2.7%1.8%1.5%1.8%1.5%1.2%0.78%1.1%0.62%
Sep 202642.5%29.5%10%5.5%3.2%1.7%1.4%1.4%1.2%1.1%0.93%0.82%0.6%

  1. 1.OneStaff

    42.5%

    Held 1st. 7.8K estimated branded searches, +0.13% vs prior month. Share -1 points.

  2. 2.Tradestaff

    29.5%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Trade Assist

    10%

    Held 3rd. 1.8K estimated branded searches, +23.6% vs prior month. Share +1.7 points.

  4. 4.Dynamix Recruitment

    5.5%

    Held 4th. 1K estimated branded searches, +13.5% vs prior month. Share +0.5 points.

  5. 5.Tech 5 Recruitment

    3.2%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.5 points.

  6. 6.Labourforce

    1.7%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Apex Recruitment

    1.4%

    Moved from 8th to 7th. 260 estimated branded searches, -3.7% vs prior month. Share -0.1 points.

  8. 8.Unite Recruit

    1.4%

    Moved from 7th to 8th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  9. 9.Lynx Recruitment

    1.2%

    Held 9th. 220 estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  10. 10.Techtrade Recruitment

    1.1%

    Held 10th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Advanced Personnel Recruitment

    0.93%

    Moved from 12th to 11th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

  12. 12.Personnel Touch

    0.82%

    Moved from 11th to 12th. 150 estimated branded searches, -21.1% vs prior month. Share -0.2 points.

  13. 13.Mills Recruitment

    0.6%

    Held 13th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tradestaff and its closest rivals

Every comparison with Tradestaff

28 comparisons

How has branded search demand for Tradestaff changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tradestaff in New Zealand rose from 5.1K to 6K.
  • Across the 12 months ending September 2026, Tradestaff’s share of searches among trades and industrial recruitment in New Zealand increased from 23.3% to 29.5%.
  • Across the 12 months ending September 2026, Tradestaff’s share of searches among trades and industrial recruitment in New Zealand peaked at 30.8% in July 2026 and was lowest at 23.2% in December 2025.

How did search popularity change for New Zealand trades and industrial recruitment in September 2026?

6 changes

  1. In September 2026, Trade Assist gained share of searches among trades and industrial recruitment in New Zealand, from 8.3% to 10%.

  2. In September 2026, Tech 5 Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 2.7% to 3.2%.

  3. In September 2026, Dynamix Recruitment gained share of searches among trades and industrial recruitment in New Zealand, from 5% to 5.5%.

  4. In September 2026, OneStaff lost share of searches among trades and industrial recruitment in New Zealand, from 43.5% to 42.5%.

  5. In September 2026, Tradestaff lost share of searches among trades and industrial recruitment in New Zealand, from 30.3% to 29.5%.

  6. In September 2026, Advanced Personnel Recruitment rose from 12th to 11th among trades and industrial recruitment in New Zealand.

How are Tradestaff’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Tradestaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trade staff
  • trade staff recruitment
  • tradestaff
  • tradestaff jobs
  • tradestaff payroll
  • tradestaff queenstown
  • tradestaff recruitment
  • tradestaff taupo
  • tradestaff whakatane

Do you work for Tradestaff? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tradestaff compete?

Tradestaff is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies2nd of 1320.4%Show ranking
Trades and industrial recruitment2nd of 1329.5%Shown above
Hamilton recruitment agencies3rd of 823.6%Show ranking
Queenstown recruitment agencies1st of 933.8%Show ranking
Hastings recruitment agencies4th of 812.2%Show ranking
Taupo recruitment agencies2nd of 533.3%Show ranking
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