Allied Workforce vs Tradestaff:Which is more popular by branded search in New Zealand?
In August 2026, Tradestaff had more branded searches than Allied Workforce among temp staffing agencies in New Zealand. Tradestaff was estimated to have 6.5K branded searches compared to Allied Workforce’s 330, and held a 31.6% Share of Search versus Allied Workforce’s 1.6%.
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Which is more popular in search, Allied Workforce or Tradestaff?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tradestaff, Allied Workforce. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 19.8% | 16.1% | 34.6% | 2.7% | 1.5% | 1.7% |
| Nov 2025 | 29.5% | 29.7% | 21.4% | 11.9% | 3.2% | 2.5% | 1.7% |
| Dec 2025 | 33.7% | 27.9% | 20.9% | 10.9% | 3.2% | 1.9% | 1.5% |
| Jan 2026 | 31.5% | 29.3% | 22.6% | 9.6% | 3.9% | 1.7% | 1.4% |
| Feb 2026 | 32.9% | 28% | 22.7% | 9.4% | 3.7% | 1.8% | 1.4% |
| Mar 2026 | 32.3% | 28.3% | 22.9% | 9.3% | 3.4% | 2.2% | 1.7% |
| Apr 2026 | 30.9% | 27.8% | 23.6% | 10.8% | 3.2% | 2.1% | 1.6% |
| May 2026 | 31.7% | 30.5% | 21.4% | 10.1% | 3% | 1.9% | 1.3% |
| Jun 2026 | 32.7% | 31.9% | 20.4% | 8.8% | 3.1% | 1.9% | 1.2% |
| Jul 2026 | 33.2% | 31.8% | 19.2% | 9.4% | 3% | 1.9% | 1.5% |
| Aug 2026 | 32.2% | 31.6% | 20% | 9.7% | 3.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Allied Workforce and Tradestaff comparison changed over the last 12 months?
3 findings
- Tradestaff was ahead of Allied Workforce in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allied Workforce’s estimated Share of Search among temp staffing agencies in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 400 to 330.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand moved from 19.8% to 31.6%, and its estimated monthly branded searches moved from 5.3K to 6.5K.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
Estimated monthly branded searches for Tradestaff in New Zealand rose 20.6% over 11 measured months, from 5.3K to 6.5K in August 2026.
Estimated monthly branded searches for Allied Workforce in New Zealand fell 17.5% over 11 measured months, from 400 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allied Workforce’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Workforce
6 branded search terms
- allied workforce
- allied workforce new zealand
- allied workforce nz
- allied workforce penrose
- alliedworkforce
- awf co nz
Tradestaff
11 branded search terms
- trade staff recruitment
- tradestaff
- tradestaff co nz
- tradestaff jobs
- tradestaff near me
- tradestaff new zealand
- tradestaff nz
- tradestaff payroll
- tradestaff queenstown
- tradestaff recruitment
- tradestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.