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Hastings recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, OneStaff was the most searched among hastings recruitment agencies in New Zealand, with an estimated 340 branded searches and 41.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. OneStaff41.5%
  2. Adecco30.5%
  3. Trade Assist17.1%
  4. AWF7.3%
  5. Populous People3.7%

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Share of SearchLeaderboard

Compare Hastings recruitment agencies using branded searches made in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hastings recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, Trade Assist, AWF, Populous People. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoTrade AssistAWFPopulous People
Oct 202536.4%26%15.6%13%9.1%
Nov 202528.4%34.9%25.7%6.4%4.6%
Dec 202529.8%29.8%25%9.5%6%
Jan 202634.5%23.6%31.8%5.5%4.5%
Feb 202633.3%30.9%22.2%7.4%6.2%
Mar 202634.5%24.1%16.1%21.8%3.4%
Apr 202639.3%27%12.4%13.5%7.9%
May 202635.8%34.3%11.9%10.4%7.5%
Jun 202635%33.8%12.5%12.5%6.3%
Jul 202633.3%30.3%19.7%10.6%6.1%
Aug 202641.5%30.5%17.1%7.3%3.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OneStaff

    41.5%

    held 1st · 340 estimated branded searches · +54.5% vs prior month · +8.1 points

  2. 2.Adecco

    30.5%

    held 2nd · 250 estimated branded searches · +25% vs prior month · +0.2 points

  3. 3.Trade Assist

    17.1%

    held 3rd · 140 estimated branded searches · +7.7% vs prior month · -2.6 points

  4. 4.AWF

    7.3%

    held 4th · 60 estimated branded searches · -14.3% vs prior month · -3.3 points

  5. 5.Populous People

    3.7%

    held 5th · 30 estimated branded searches · -25% vs prior month · -2.4 points

Compare search popularity between leading brands

Which brand is most popular in search among hastings recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among hastings recruitment agencies in New Zealand, with an estimated 340 branded searches and 41.5% estimated Share of Search within this set. Adecco is in 2nd place, 11 percentage points behind at 30.5% Share of Search.

New Zealand hastings recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneStaff36.4% → 41.5%41.5%Aug 202628.4%Nov 20251st
Adecco26% → 30.5%34.9%Nov 202523.6%Jan 20262nd
Trade Assist15.6% → 17.1%31.8%Jan 202611.9%May 20263rd
AWF13% → 7.3%21.8%Mar 20265.5%Jan 20264th
Populous People9.1% → 3.7%9.1%Oct 20253.4%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand increased from 36.4% to 41.5%.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand increased from 26% to 30.5%.
  • Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among hastings recruitment agencies in New Zealand increased from 15.6% to 17.1%.
  • Across the 11 months ending August 2026, AWF’s estimated Share of Search among hastings recruitment agencies in New Zealand decreased from 13% to 7.3%.
  • Across the 11 months ending August 2026, Populous People’s estimated Share of Search among hastings recruitment agencies in New Zealand decreased from 9.1% to 3.7%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 41.5% in August 2026 and was lowest at 28.4% in November 2025.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 34.9% in November 2025 and was lowest at 23.6% in January 2026.
  • Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 31.8% in January 2026 and was lowest at 11.9% in May 2026.
  • Across the 11 months ending August 2026, AWF’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 21.8% in March 2026 and was lowest at 5.5% in January 2026.
  • Across the 11 months ending August 2026, Populous People’s estimated Share of Search among hastings recruitment agencies in New Zealand peaked at 9.1% in October 2025 and was lowest at 3.4% in March 2026.

How did search popularity change for New Zealand hastings recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 33.3% to 41.5%.

  2. In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 10.6% to 7.3%.

  3. In August 2026, Trade Assist lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 19.7% to 17.1%.

  4. In August 2026, Populous People lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 6.1% to 3.7%.

  5. Estimated monthly branded searches for Adecco in New Zealand rose 25% over 11 measured months, from 200 to 250 in August 2026.

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