Adecco vs AWF:Which is more popular by branded search in New Zealand?
In August 2026, Adecco had more branded searches than AWF among hastings recruitment agencies in New Zealand. Adecco was estimated to have 6.6K branded searches compared to AWF’s 4K, and held a 29.1% Share of Search versus AWF’s 17.9%.
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Which is more popular in search, Adecco or AWF?
Compare Hastings recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adecco, AWF. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | AWF | Trade Assist | Populous People |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 25.5% | 18% | 7.5% | 1.3% |
| Nov 2025 | 45.1% | 24.6% | 20.7% | 8.6% | 0.99% |
| Dec 2025 | 47.4% | 27.8% | 15.4% | 8.2% | 1.1% |
| Jan 2026 | 45.5% | 27.5% | 17.1% | 9.1% | 0.83% |
| Feb 2026 | 47.4% | 26.2% | 18% | 7.7% | 0.69% |
| Mar 2026 | 43.4% | 29% | 19.9% | 7.2% | 0.63% |
| Apr 2026 | 44.4% | 29% | 19.8% | 5.6% | 1.2% |
| May 2026 | 47.2% | 27.9% | 17.8% | 6.3% | 0.84% |
| Jun 2026 | 47.9% | 28% | 17.9% | 5.2% | 1% |
| Jul 2026 | 44% | 29.9% | 20% | 5.3% | 0.9% |
| Aug 2026 | 44.7% | 29.1% | 17.9% | 7.4% | 0.76% |
| Sep 2026 | — | — | — | — | — |
How has the Adecco and AWF comparison changed over the last 12 months?
3 findings
- Adecco was ahead of AWF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 25.5% to 29.1%, and its estimated monthly branded searches moved from 6.4K to 6.6K.
- Across the 11 months ending August 2026, AWF’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 18% to 17.9%, and its estimated monthly branded searches moved from 4.5K to 4K.
How did search popularity change for New Zealand hastings recruitment agencies in August 2026?
2 changes
In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.
In August 2026, Adecco lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 29.9% to 29.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Adecco’s and AWF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adecco
35 branded search terms
- adecco
- adecco accounting
- adecco accounting jobs
- adecco co nz
- adecco dunedin
- adecco employment
- adecco employment agency
- adecco employment services
- adecco hastings
- adecco jobs
- adecco labour hire
- adecco marketing
- adecco marketing jobs
- adecco near me
- adecco near me jobs
- adecco nelson
- adecco new plymouth
- adecco new zealand
- adecco nz
- adecco nz jobs
- adecco online
- adecco online jobs
- adecco palmerston north
- adecco personnel ltd
- adecco positions
- adecco property management
- adecco recruitment
- adecco recruitment agency
- adecco recruitment nz
- adecco temp agency
- adecco wanganui
- adecco whangarei
- adecco work agency
- staffing adecco
- the adecco
AWF
8 branded search terms
- awf
- awf hastings
- awf jobs
- awf labour hire
- awf new zealand
- awf nz
- awf recruitment
- awf whanganui
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.