Brandwave

How popular isAdecco?

In September 2026, people searched for Adecco by name about 3,580 times in New Zealand, about the same as the previous year. These searches made up 17.6% of all New Zealand Hastings recruitment agency searches, placing Adecco second out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hastings recruitment agencies, Adecco appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Adecco is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. OneStaffShare of searches 36.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. AdeccoShare of searches 17.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Trade AssistShare of searches 13.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. TradestaffShare of searches 12.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. AWFShare of searches 10.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Hastings recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Adecco appeared in all three answers. Adecco is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. Able Personnel3rd
  4. Tradestaff4th
  5. Rural Directions Recruitment & HR5th
  6. Trade Assist6th
  7. AWF–
  8. Populous People–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hastings recruitment agencies compete with Adecco?

Adecco against Hastings recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Adecco, Trade Assist, Tradestaff, AWF, Populous People, Able Personnel, Rural Directions Recruitment & HR. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoTrade AssistTradestaffAWFPopulous PeopleAble PersonnelRural Directions Recruitment & HR
Oct 202530%21.3%13.8%8.8%10%8.8%3.8%3.8%
Nov 202523.4%27%24.3%9.9%6.3%4.5%2.7%1.8%
Dec 202525%25%23.8%8.3%7.1%6%2.4%2.4%
Jan 202628.6%18.8%30.4%9.8%3.6%4.5%2.7%1.8%
Feb 202627%22.5%18%15.7%6.7%5.6%1.1%3.4%
Mar 202626.9%17.2%15.1%15.1%18.3%3.2%1.1%3.2%
Apr 202634.1%20%11.8%8.2%11.8%8.2%2.4%3.5%
May 202630.9%25%10.3%13.2%7.4%7.4%4.4%1.5%
Jun 202628.6%23.8%11.9%16.7%9.5%6%2.4%1.2%
Jul 202626.8%21.1%15.5%19.7%7%5.6%1.4%2.8%
Aug 202635.4%22.8%16.5%11.4%5.1%3.8%1.3%3.8%
Sep 202636.5%17.6%13.5%12.2%10.8%4.1%2.7%2.7%

  1. 1.OneStaff

    36.5%

    Held 1st. 270 estimated branded searches, -3.6% vs prior month. Share +1 points.

  2. 2.Adecco

    17.6%

    Held 2nd. 130 estimated branded searches, -27.8% vs prior month. Share -5.2 points.

  3. 3.Trade Assist

    13.5%

    Held 3rd. 100 estimated branded searches, -23.1% vs prior month. Share -2.9 points.

  4. 4.Tradestaff

    12.2%

    Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.AWF

    10.8%

    Held 5th. 80 estimated branded searches, +100% vs prior month. Share +5.7 points.

  6. 6.Populous People

    4.1%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Able Personnel

    2.7%

    Moved from 8th to 7th. 20 estimated branded searches, +100% vs prior month. Share +1.4 points.

  8. 8.Rural Directions Recruitment & HR

    2.7%

    Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Adecco and its closest rivals

Every comparison with Adecco

22 comparisons

How has branded search demand for Adecco changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adecco in New Zealand held steady, from 3.7K to 3.6K.
  • Across the 12 months ending September 2026, Adecco’s share of searches among Hastings recruitment agencies in New Zealand decreased from 21.3% to 17.6%.
  • Across the 12 months ending September 2026, Adecco’s share of searches among Hastings recruitment agencies in New Zealand peaked at 27% in November 2025 and was lowest at 17.2% in March 2026.

How did search popularity change for New Zealand Hastings recruitment agencies in September 2026?

6 changes

  1. In September 2026, Able Personnel overtook Rural Directions Recruitment & HR to rank 7th among Hastings recruitment agencies in New Zealand, with 2.7% of the searches.

  2. In September 2026, AWF gained share of searches among Hastings recruitment agencies in New Zealand, from 5.1% to 10.8%.

  3. In September 2026, OneStaff gained share of searches among Hastings recruitment agencies in New Zealand, from 35.4% to 36.5%.

  4. In September 2026, Tradestaff gained share of searches among Hastings recruitment agencies in New Zealand, from 11.4% to 12.2%.

  5. In September 2026, Adecco lost share of searches among Hastings recruitment agencies in New Zealand, from 22.8% to 17.6%.

  6. In September 2026, Trade Assist lost share of searches among Hastings recruitment agencies in New Zealand, from 16.5% to 13.5%.

How are Adecco’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Adecco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adecco
  • adecco accounting
  • adecco dunedin
  • adecco employment services
  • adecco hastings
  • adecco jobs
  • adecco labour hire
  • adecco marketing
  • adecco marketing jobs
  • adecco nelson
  • adecco palmerston north
  • adecco personnel ltd
  • adecco property management
  • adecco recruitment
  • adecco temp agency
  • adecco wanganui
  • adecco whangarei
  • adecco work agency
  • staffing adecco
  • the adecco

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How the Brand Demand Index is measured

Where does Adecco compete?

Adecco is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Temp staffing agencies4th of 1310%Show ranking
Dunedin recruitment agencies4th of 917.9%Show ranking
Palmerston North recruitment agencies3rd of 720%Show ranking
Hastings recruitment agencies2nd of 817.6%Shown above
New Plymouth recruitment agencies2nd of 1021.4%Show ranking
Nelson recruitment agencies2nd of 717.6%Show ranking
Whanganui recruitment agencies4th of 58.8%Show ranking
Whangarei recruitment agencies1st of 537%Show ranking
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