Adecco vs Tradestaff:Which is more popular?
In September 2026, Adecco had more branded searches than Tradestaff among Hastings recruitment agencies in New Zealand. Adecco had about 130 branded searches, while Tradestaff had 90. Adecco made up 17.6% of all Hastings recruitment agency searches we track, and Tradestaff accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about Hastings recruitment agencies, Adecco appeared in all three answers and Tradestaff in two. Adecco was mentioned before Tradestaff in every answer.
Who do people search for more?
Adecco, about 44% more searches than Tradestaff
Who does AI mention more?
Adecco, mentioned in every answer we collected
Who does AI recommend more?
Adecco, named ahead of Tradestaff in every answer
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Top Hastings recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Adecco appeared in all three answers. Tradestaff was mentioned in two out of three: in two of the three ChatGPT answers. Adecco was listed before Tradestaff in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff3 of 3Named in 3 of 3 ChatGPT answers- Adecco3 of 3Named in 3 of 3 ChatGPT answers
Tradestaff2 of 3Named in 2 of 3 ChatGPT answers
Able Personnel2 of 3Named in 2 of 3 ChatGPT answers
Rural Directions Recruitment & HR2 of 3Named in 2 of 3 ChatGPT answers
Trade Assist1 of 3Named in 1 of 3 ChatGPT answers
AWF0 of 3Named in 0 of 3 ChatGPT answers
Populous People0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hastings, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hastings, New Zealand for a new employee?”
Searched Google, AI Overview
“hastings recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“temp agency hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adecco or Tradestaff more popular in search?
This chart shows how often people search Google for Adecco and Tradestaff by name. Each line represents a brand's share of searches for all eight Hastings recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Adecco, Tradestaff. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Adecco | Trade Assist | Tradestaff | AWF | Populous People | Able Personnel | Rural Directions Recruitment & HR |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 21.3% | 13.8% | 8.8% | 10% | 8.8% | 3.8% | 3.8% |
| Nov 2025 | 23.4% | 27% | 24.3% | 9.9% | 6.3% | 4.5% | 2.7% | 1.8% |
| Dec 2025 | 25% | 25% | 23.8% | 8.3% | 7.1% | 6% | 2.4% | 2.4% |
| Jan 2026 | 28.6% | 18.8% | 30.4% | 9.8% | 3.6% | 4.5% | 2.7% | 1.8% |
| Feb 2026 | 27% | 22.5% | 18% | 15.7% | 6.7% | 5.6% | 1.1% | 3.4% |
| Mar 2026 | 26.9% | 17.2% | 15.1% | 15.1% | 18.3% | 3.2% | 1.1% | 3.2% |
| Apr 2026 | 34.1% | 20% | 11.8% | 8.2% | 11.8% | 8.2% | 2.4% | 3.5% |
| May 2026 | 30.9% | 25% | 10.3% | 13.2% | 7.4% | 7.4% | 4.4% | 1.5% |
| Jun 2026 | 28.6% | 23.8% | 11.9% | 16.7% | 9.5% | 6% | 2.4% | 1.2% |
| Jul 2026 | 26.8% | 21.1% | 15.5% | 19.7% | 7% | 5.6% | 1.4% | 2.8% |
| Aug 2026 | 35.4% | 22.8% | 16.5% | 11.4% | 5.1% | 3.8% | 1.3% | 3.8% |
| Sep 2026 | 36.5% | 17.6% | 13.5% | 12.2% | 10.8% | 4.1% | 2.7% | 2.7% |
How has the Adecco and Tradestaff comparison changed over the last 12 months?
3 findings
- Adecco was ahead of Tradestaff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adecco’s share of searches among Hastings recruitment agencies in New Zealand moved from 21.3% to 17.6%, and its estimated monthly branded searches moved from 170 to 130.
- Across the 12 months ending September 2026, Tradestaff’s share of searches among Hastings recruitment agencies in New Zealand moved from 8.8% to 12.2%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for New Zealand Hastings recruitment agencies in September 2026?
2 changes
In September 2026, Tradestaff gained share of searches among Hastings recruitment agencies in New Zealand, from 11.4% to 12.2%.
In September 2026, Adecco lost share of searches among Hastings recruitment agencies in New Zealand, from 22.8% to 17.6%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Adecco’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adecco
16 branded search terms
- adecco
- adecco accounting
- adecco employment services
- adecco hastings
- adecco jobs
- adecco labour hire
- adecco marketing
- adecco marketing jobs
- adecco personnel ltd
- adecco property management
- adecco recruitment
- adecco temp agency
- adecco whangarei
- adecco work agency
- staffing adecco
- the adecco
Tradestaff
1 branded search term
- tradestaff
Other head-to-heads among Hastings recruitment agencies
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