Adecco vs OneStaff:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Adecco among hastings recruitment agencies in New Zealand. OneStaff was estimated to have 340 branded searches compared to Adecco’s 250, and held a 41.5% Share of Search versus Adecco’s 30.5%.
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Which is more popular in search, Adecco or OneStaff?
Compare Hastings recruitment agencies using branded searches made in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Adecco. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Trade Assist | AWF | Populous People |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 26% | 15.6% | 13% | 9.1% |
| Nov 2025 | 28.4% | 34.9% | 25.7% | 6.4% | 4.6% |
| Dec 2025 | 29.8% | 29.8% | 25% | 9.5% | 6% |
| Jan 2026 | 34.5% | 23.6% | 31.8% | 5.5% | 4.5% |
| Feb 2026 | 33.3% | 30.9% | 22.2% | 7.4% | 6.2% |
| Mar 2026 | 34.5% | 24.1% | 16.1% | 21.8% | 3.4% |
| Apr 2026 | 39.3% | 27% | 12.4% | 13.5% | 7.9% |
| May 2026 | 35.8% | 34.3% | 11.9% | 10.4% | 7.5% |
| Jun 2026 | 35% | 33.8% | 12.5% | 12.5% | 6.3% |
| Jul 2026 | 33.3% | 30.3% | 19.7% | 10.6% | 6.1% |
| Aug 2026 | 41.5% | 30.5% | 17.1% | 7.3% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the Adecco and OneStaff comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Adecco took it in November 2025, OneStaff took it in January 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 26% to 30.5%, and its estimated monthly branded searches moved from 200 to 250.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 36.4% to 41.5%, and its estimated monthly branded searches moved from 280 to 340.
How did search popularity change for New Zealand hastings recruitment agencies in August 2026?
2 changes
In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 33.3% to 41.5%.
Estimated monthly branded searches for Adecco in New Zealand rose 25% over 11 measured months, from 200 to 250 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adecco’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adecco
35 branded search terms
- adecco
- adecco accounting
- adecco accounting jobs
- adecco co nz
- adecco dunedin
- adecco employment
- adecco employment agency
- adecco employment services
- adecco hastings
- adecco jobs
- adecco labour hire
- adecco marketing
- adecco marketing jobs
- adecco near me
- adecco near me jobs
- adecco nelson
- adecco new plymouth
- adecco new zealand
- adecco nz
- adecco nz jobs
- adecco online
- adecco online jobs
- adecco palmerston north
- adecco personnel ltd
- adecco positions
- adecco property management
- adecco recruitment
- adecco recruitment agency
- adecco recruitment nz
- adecco temp agency
- adecco wanganui
- adecco whangarei
- adecco work agency
- staffing adecco
- the adecco
OneStaff
29 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff nz
- one staff queenstown
- one staff recruitment
- one staff rotorua
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hastings
- onestaff hawkes bay
- onestaff invercargill
- onestaff jobs
- onestaff new plymouth
- onestaff new zealand
- onestaff nz
- onestaff palmerston north
- onestaff palmerston north jobs
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.