Adecco vs Trade Assist:Which is more popular?
In September 2026, Adecco had more branded searches than Trade Assist among Hastings recruitment agencies in New Zealand. Adecco had about 130 branded searches, while Trade Assist had 100. Adecco made up 17.6% of all Hastings recruitment agency searches we track, and Trade Assist accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about Hastings recruitment agencies, Adecco appeared in all three answers and Trade Assist in one. Adecco was mentioned before Trade Assist in two out of three answers.
Who do people search for more?
Adecco, about 30% more searches than Trade Assist
Who does AI mention more?
Adecco, mentioned in every answer we collected
Who does AI recommend more?
Adecco, named ahead of Trade Assist in 2 of 3 answers
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Top Hastings recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Adecco appeared in all three answers. Trade Assist was mentioned in one out of three: in one of the three ChatGPT answers. Adecco was listed before Trade Assist in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff3 of 3Named in 3 of 3 ChatGPT answers- Adecco3 of 3Named in 3 of 3 ChatGPT answers
Tradestaff2 of 3Named in 2 of 3 ChatGPT answers
Able Personnel2 of 3Named in 2 of 3 ChatGPT answers
Rural Directions Recruitment & HR2 of 3Named in 2 of 3 ChatGPT answers
Trade Assist1 of 3Named in 1 of 3 ChatGPT answers
AWF0 of 3Named in 0 of 3 ChatGPT answers
Populous People0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hastings, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hastings, New Zealand for a new employee?”
Searched Google, AI Overview
“hastings recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“temp agency hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adecco or Trade Assist more popular in search?
This chart shows how often people search Google for Adecco and Trade Assist by name. Each line represents a brand's share of searches for all eight Hastings recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Adecco, Trade Assist. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Adecco | Trade Assist | Tradestaff | AWF | Populous People | Able Personnel | Rural Directions Recruitment & HR |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 21.3% | 13.8% | 8.8% | 10% | 8.8% | 3.8% | 3.8% |
| Nov 2025 | 23.4% | 27% | 24.3% | 9.9% | 6.3% | 4.5% | 2.7% | 1.8% |
| Dec 2025 | 25% | 25% | 23.8% | 8.3% | 7.1% | 6% | 2.4% | 2.4% |
| Jan 2026 | 28.6% | 18.8% | 30.4% | 9.8% | 3.6% | 4.5% | 2.7% | 1.8% |
| Feb 2026 | 27% | 22.5% | 18% | 15.7% | 6.7% | 5.6% | 1.1% | 3.4% |
| Mar 2026 | 26.9% | 17.2% | 15.1% | 15.1% | 18.3% | 3.2% | 1.1% | 3.2% |
| Apr 2026 | 34.1% | 20% | 11.8% | 8.2% | 11.8% | 8.2% | 2.4% | 3.5% |
| May 2026 | 30.9% | 25% | 10.3% | 13.2% | 7.4% | 7.4% | 4.4% | 1.5% |
| Jun 2026 | 28.6% | 23.8% | 11.9% | 16.7% | 9.5% | 6% | 2.4% | 1.2% |
| Jul 2026 | 26.8% | 21.1% | 15.5% | 19.7% | 7% | 5.6% | 1.4% | 2.8% |
| Aug 2026 | 35.4% | 22.8% | 16.5% | 11.4% | 5.1% | 3.8% | 1.3% | 3.8% |
| Sep 2026 | 36.5% | 17.6% | 13.5% | 12.2% | 10.8% | 4.1% | 2.7% | 2.7% |
How has the Adecco and Trade Assist comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Trade Assist took it in January 2026, Adecco took it in February 2026.
- Across the 12 months ending September 2026, Adecco’s share of searches among Hastings recruitment agencies in New Zealand moved from 21.3% to 17.6%, and its estimated monthly branded searches moved from 170 to 130.
- Across the 12 months ending September 2026, Trade Assist’s share of searches among Hastings recruitment agencies in New Zealand moved from 13.8% to 13.5%, and its estimated monthly branded searches moved from 110 to 100.
How did search popularity change for New Zealand Hastings recruitment agencies in September 2026?
2 changes
In September 2026, Adecco lost share of searches among Hastings recruitment agencies in New Zealand, from 22.8% to 17.6%.
In September 2026, Trade Assist lost share of searches among Hastings recruitment agencies in New Zealand, from 16.5% to 13.5%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Adecco’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adecco
16 branded search terms
- adecco
- adecco accounting
- adecco employment services
- adecco hastings
- adecco jobs
- adecco labour hire
- adecco marketing
- adecco marketing jobs
- adecco personnel ltd
- adecco property management
- adecco recruitment
- adecco temp agency
- adecco whangarei
- adecco work agency
- staffing adecco
- the adecco
Trade Assist
5 branded search terms
- Trade Assist
- trade assist hastings
- trade assist jobs
- trade assist recruitment
- tradeassist
Other head-to-heads among Hastings recruitment agencies
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