OneStaff vs Trade Assist:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Trade Assist among hastings recruitment agencies in New Zealand. OneStaff was estimated to have 340 branded searches compared to Trade Assist’s 140, and held a 41.5% Share of Search versus Trade Assist’s 17.1%.
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Which is more popular in search, OneStaff or Trade Assist?
Compare Hastings recruitment agencies using branded searches made in Hastings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Trade Assist. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Trade Assist | AWF | Populous People |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 26% | 15.6% | 13% | 9.1% |
| Nov 2025 | 28.4% | 34.9% | 25.7% | 6.4% | 4.6% |
| Dec 2025 | 29.8% | 29.8% | 25% | 9.5% | 6% |
| Jan 2026 | 34.5% | 23.6% | 31.8% | 5.5% | 4.5% |
| Feb 2026 | 33.3% | 30.9% | 22.2% | 7.4% | 6.2% |
| Mar 2026 | 34.5% | 24.1% | 16.1% | 21.8% | 3.4% |
| Apr 2026 | 39.3% | 27% | 12.4% | 13.5% | 7.9% |
| May 2026 | 35.8% | 34.3% | 11.9% | 10.4% | 7.5% |
| Jun 2026 | 35% | 33.8% | 12.5% | 12.5% | 6.3% |
| Jul 2026 | 33.3% | 30.3% | 19.7% | 10.6% | 6.1% |
| Aug 2026 | 41.5% | 30.5% | 17.1% | 7.3% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the OneStaff and Trade Assist comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Trade Assist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 36.4% to 41.5%, and its estimated monthly branded searches moved from 280 to 340.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 15.6% to 17.1%, and its estimated monthly branded searches moved from 120 to 140.
How did search popularity change for New Zealand hastings recruitment agencies in August 2026?
2 changes
In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 33.3% to 41.5%.
In August 2026, Trade Assist lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 19.7% to 17.1%.
How each brand is measured
Brandwave collects information about searches that people make online using OneStaff’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneStaff
29 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff nz
- one staff queenstown
- one staff recruitment
- one staff rotorua
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hastings
- onestaff hawkes bay
- onestaff invercargill
- onestaff jobs
- onestaff new plymouth
- onestaff new zealand
- onestaff nz
- onestaff palmerston north
- onestaff palmerston north jobs
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Trade Assist
7 branded search terms
- Trade Assist
- trade assist hastings
- trade assist jobs
- trade assist new zealand
- trade assist nz
- trade assist recruitment
- tradeassist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.